Naresh Vissa on 50 Shades of Marketing Whip Your Business Into Shape

In this interview, I talk to Naresh Vissa on 50 shades of marketing whip your business into shape and dominate your competition

Here is the link to his book: 50 Shades of Marketing Whip Your Business Into Shape and Dominate Your Competition. 

https://amzn.to/2PfNTSO

Here is Naresh's website.

http://nareshvissa.com/

He is the number one best-selling author of 50 Shades of Marketing Whip Your Business Into Shape and Dominate Your Competition. And he has a new book From Nobody to Bestselling Author, How to Write, Publish, and Market Your Book. He's the co-host of the Work From Home Show. He has a master's degree from Duke University, a Fuqua school of business, and has been featured on USA Today, Yahoo, Bloomberg, MSNBC Huffington Post, Business Week, MSN Money, Business Insider, India Today, Hindustan Times, and other domestic and international media outlets.

 So we have a real expert with us today. And we're going to talk about is his first book, uh, 50 Shades of Marketing. And we're going to look at ways we can apply that in a business today. Uh, welcome to the show Narresh. 

Thanks a lot, Kenneth. It's really a pleasure to be on. Okay. So let's start with this question. Tell me what led up to your book. 50 Shades of Marketing, Whip Your Business Into Shape and Dominate Your Competition.

 Well, I had been running my company, Krish media and marketing for only about two years before I started writing the book.

50 shades of marketing. The reason the Genesis of the book was I felt like I gained a lot of knowledge, a light bulb, a light switch just went off in my head when it came to the online and digital economy, online and digital marketing, and philosophies behind effective marketing. So I said, I need to put, put my ideas, put some data and research, put some strategies and resources.

Down on paper and share it with the world. So that's what I started doing in early 2015. I just got in front of my computer and every day spent about 30 minutes writing and writing and writing, maybe just writing half a chapter. And by the end of that summer, I would say by the end of August of 2015, I completed the book.

I went through the editing process. I got Dr. Philip Kotler and one of the world's greatest marketing academics to write the forward. And the book released in October or November 2015, it's gone on to sell extremely well. It has incredible reviews on Amazon. You can get the book fair on Amazon. I go back and reference it from time to time because you just can't remember if it's close to 250 pages, I believe, and you just can't remember everything, even if you will, hard to the author and the writer.

So the main reason why I wrote the book again is to help people get started. Would their business or help them be an entrepreneur within the company that they work for and utilize the marketing strategies and techniques to either keep their jobs or to make more sales or to sell more product or to just take their careers to the next level.

Naresh and I talk about marketing analytics, content marketing, and online marketing.  You could say it is a marketing 101 discussion

Okay. Yeah. And it's kind of interesting because I talked to a lot of people in the brick and mortar industry. My background is in the copier business. And the one thing that I would say about a lot of the ones I see is that they're maybe not as effective in digital marketing as they could. So let me ask you this question.