Pain marketing – marketing where we highlight customer’s pain points. Is it bad? This week, we’re talking ethical marketing, and exploring the difference between pain marketing and shame marketing.

Want to learn more about the podcast? Head to https://narrativesthepodcast.com

Connect with Kate on Instagram at https://instagram.com/bykatebourque
Follow for updates at https://instagram.com/narrativesthepodcast

Narratives is a Nioma Studio podcast. Produced by Jason Barkhouse.

We’re talking about two important chemicals in the brain: dopamine and norepinephrine – and what they can teach us about keeping people's attention in marketing.  

Want to learn more about the podcast? Head to https://narrativesthepodcast.com

Connect with Kate on Instagram at https://instagram.com/bykatebourque
Follow for updates at https://instagram.com/narrativesthepodcast

Narratives is a Nioma Studio podcast. Produced by Jason Barkhouse.

Your industry is oversaturated, and that’s okay. There are ways to make your brand stand out in a crowded market! We’re talking positioning, competition, customer experience and all the good stuff that goes into creating a stand-out brand.

Want to learn more about the podcast? Head to https://narrativesthepodcast.com

Connect with Kate on Instagram at https://instagram.com/bykatebourque
Follow for updates at https://instagram.com/narrativesthepodcast

Narratives is a Nioma Studio podcast. Produced by Jason Barkhouse.

Life is a series of constant changes, and business is not immune to that. We’re exploring transition, repositioning and of course; growing pains. Sometimes a simple shift in mindset is all you need to help you through the ever-evolving nature of branding and business.

Want to learn more about the podcast? Head to https://narrativesthepodcast.com

Connect with Kate on Instagram at https://instagram.com/bykatebourque
Follow for updates at https://instagram.com/narrativesthepodcast

Narratives is a Nioma Studio podcast. Produced by Jason Barkhouse.

How do you measure a brand? How do you know if your branding is even making an impact? I’m diving into the metrics you should analyze when it comes to measuring your brand’s performance and how to tell if what you’re doing is working.

Want to learn more about the podcast? Head to https://narrativesthepodcast.com

Connect with Kate on Instagram at https://instagram.com/katebourque
Follow for updates at https://instagram.com/narrativesthepodcast

Narratives is a Nioma Studio podcast. Produced by Jason Barkhouse.

How much does design influence what we choose to buy? Branding, packaging design and web design all play a role in consumer behaviour. Design is a powerful tool for selling, and there’s real research behind it. We’re exploring the science of decision making and how visual processing plays into that.

Want to learn more about the podcast? Head to https://narrativesthepodcast.com

Connect with Kate on Instagram at https://instagram.com/katebourque
Follow for updates at https://instagram.com/narrativesthepodcast

Narratives is a Nioma Studio podcast. Produced by Jason Barkhouse.

Whether you have a business or not, having a personal brand can be incredibly powerful. If you’re a career-focused professional, it’s a good way to separate yourself from your peers and show off your skills. And if you’re a business owner, it’s another way to connect with your audience. But what happens if you’re an introvert? In this episode, I’ll be diving into how to create a strong personal brand in a way that makes sense for you and how to show up on social media authentically. Want to learn more about the podcast?

Head to https://narrativesthepodcast.com Connect with Kate on Instagram at https://instagram.com/katebourque Follow for updates at https://instagram.com/narrativesthepodcast

Narratives is a Nioma Studio podcast. Produced by Jason Barkhouse.

There's a lot of talk about brand strategy these days, isn't there.. And for good reason! It's incredibly powerful for helping you get clear on your brand and attracting the right customers. With all the discussion, there are some myths floating around.. and some things I wanted to clear the air on. In this episode, I'm sharing the things I wish everyone knew about brand strategy.

Want to learn more about the podcast? Head to https://narrativesthepodcast.com

Connect with me on Instagram at https://instagram.com/bykatebourque

Coming this November 2021. Led by Kate Bourque – a brand strategy nerd, psychology lover, designer and creative studio owner – Narratives explores the way we interact with brands, our buying behaviour, and how to create killer brands with staying power – all while navigating the highs and lows of entrepreneurship.