In this episode of the CEO Global Network Podcast, John Wilson sits down with Nat Korol, Co-Founder of Hyphen Co., a B2B marketing strategist and advocate for sustainable growth. Nat shares how trail running informs her leadership, why joy must be protected amid entrepreneurial pressure, and what responsible marketing looks like in an increasingly digital world.

We explore the values that built Hyphen, the role of presence in leadership, and the powerful lesson Nat learned from losing a client due to a vacation conflict. She also reflects on her time teaching content strategy and the surprising lessons her students taught her in return.

If you’re a leader who believes in doing well by doing good, this is an episode you don’t want to miss.