Nata PR School (EN)

Hello PR friends,

Today, I wanted to talk to you about a trend that's absolutely exploding right now: UGC influencers, or User Generated Content --- in other words, content created by real people, not marketing pros.

And believe me, in 2025, this has become essential.

Why?

Because both consumers and brands are tired of everything looking too polished, too perfect. What they're craving now is authenticity.

They want spontaneous videos, honest opinions, and raw customer feedback --- sometimes even a little clumsy --- but real.

And you know what? It works.

You've probably noticed that short videos on TikTok or Instagram Reels have completely taken over our feeds. And this super effective format is perfect for UGC.

Brands are using it to get their message across --- clearly, quickly... and above all, credibly.

Because it's not a traditional ad --- it's someone "just like us" talking.

And that's just the beginning.

Another major trend is personalization.

Thanks to UGC, brands can speak directly to micro-communities, with content that truly resonates with their expectations.

And to make all this happen, of course... there's AI.

Artificial intelligence now helps brands identify top-performing content, track trends, detect fake reviews, and even auto-translate videos to suit different markets.

This is what we call "smart syndication": a piece of UGC can live on Instagram, an e-commerce site, in a TV commercial --- literally everywhere.

And there's more: in 2025, consumers are the new brand ambassadors.

The line between influencer and customer is getting blurry. We're not just talking about Instagram stars anymore --- nano-influencers and even everyday users are becoming the new faces of brands.

And guess what? Social media has become the new search engine.

46% of Gen Z now use TikTok instead of Google to look for recommendations. That means brands need to optimize their content for those platforms --- just like they used to do for SEO.

So, if you're working in marketing, communications, or for a brand, here's the key takeaway: UGC is no longer optional. It's a full-fledged strategy.

And it's built on three pillars: authenticity, personalization, and technology.

Want to talk about influencer marketing?

Get in touch: [email protected]

I'm here to help.

Nata

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model

PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

SIGN UP TO OUR LISTS ➤ www.natapr.com

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Hi my PR friends,

These days, everything changes so quickly that I sometimes feel like a dinosaur.

If, like me, you remember those printers in newsrooms that used to churn out press releases on paper 24/7, then you're part of my dinosaur club.

What's fascinating about being one of the "old ones" is that we remember tools that once had a physical form and have now evolved into digital versions --- all while keeping their core purpose.

A perfect example is the newswire, which still exists today but is now online only.

Every day, thousands of companies publish press releases through newswires across the world.

It's a significant resource saver --- think of all the trees and paper saved.

But what exactly is a newswire, and what are the benefits of this kind of publication?

A newswire is an online distribution platform that allows companies, organizations, and even governments to release press statements on a large scale.

These platforms are connected to databases of journalists, editors, and media outlets around the globe. In other words, with a single click, your press release can reach hundreds --- or even thousands --- of media outlets.

It's a powerful tool for any public relations strategy.

Why?

Because it helps increase visibility for major announcements such as a product launch, fundraising news, a strategic hire, or a key partnership.

But a word of caution: just because your release is published on a newswire doesn't mean journalists will automatically pick it up.

A newswire is a distribution channel --- not a magic wand. Your release still needs to be well-written, clear, relevant... and, most importantly, offer real value to the media and their audiences.

Another benefit of using a newswire is the digital footprint it leaves.

Once published, your release is often automatically picked up by various platforms or niche websites.

It becomes a piece of content that can boost your online visibility and SEO credibility.

That said, newswires don't replace personalized media relations. They complement them.

Because nothing beats a targeted message sent directly to a journalist you know --- or one you've taken the time to research.

The two approaches --- broad distribution through the wire and direct outreach --- can and should work hand in hand.

Finally, remember that publishing on a newswire is an investment.

Depending on the platform and the length of your release, prices can range into the thousands of dollars. Therefore, it's essential to select your moments and messages carefully.

In short, a newswire is a powerful tool --- if used strategically. It doesn't replace the human touch or the instincts of a great publicist, but it can amplify your voice on a global scale.

Want to learn more?

Reach out to me at: [email protected]

I'm here to help.

Nata

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model

PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

SIGN UP TO OUR LISTS ➤ www.natapr.com

INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Hello PR friends,

Do you run your own business? Do you sell products or services online?

Then we all share a common goal: increasing our online visibility.

That's great news because public relations' primary goal has always been boosting visibility.

So you can see how easily PR professionals have adapted their strategies to the online world.

We saw a surge in online visibility during the pandemic. Many stores and services closed their doors, and online sales exploded.

Our clients' visibility also soared. Major media outlets already had web platforms, and readers kept their online reading habits.

Since our expertise lies in boosting our clients' visibility, I decided to create a new, simplified, highly effective 5-step service offering at the agency.

Step 1: Analyze your online presence

Maximize your business value.

It sounds obvious, but how many companies actually take the time to assess their work and communicate their strengths effectively online?

We offer a quick analysis and easy-to-implement tactics tailored to you.

Step 2: Build credibility

This is where the press release becomes essential.

Only PR can help you earn your customers' trust. And the press release is PR's #1 tool---a must-have.

We'll suggest story angles that showcase your brand and distribute your press releases on the wire for you.

Step 3: Make it easier for customers to find you

SEO -- Be first in online searches.

Local SEO puts you at the top of Google Maps and search results.

We work with the best to develop an effective, customized strategy for you!

Step 4: Stay top of mind with your community

Social media lets you tell your story, engage in real time, and build customer loyalty.

We manage your presence and create high-quality content aligned with your brand values.

Step 5: Shine a spotlight on your brand and your team

Integrated advertorials to humanize your brand.

Highlight your leaders and team members as experts in trusted media outlets.

Through sponsored content and storytelling, we showcase the human side of your business.

It's a strategy that boosts your visibility and credibility on reliable platforms.

The beauty of this offer? You can choose 1, 2, 3, or all 5 steps.

After our analysis, we'll tell you when and how to implement them, and which ones to combine.

Want to talk about this offer?

Get in touch: [email protected]

I'm here to help.

Nata

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model

PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

SIGN UP TO OUR LISTS ➤ www.natapr.com

INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Let's talk about 2025 goals.

Can you believe it's already the end of April? I thought it was the perfect time to check in and share where I'm at with my goals for next year.

I said it loud and clear: 2025 will be my best year yet.

Here's what I've set my sights on:

1. Celebrating NATA PR's 25th anniversary
2. Writing not one, but two books
3. Launching brand-new services

25 years of NATA PR

My plan was to celebrate in Miami with my whole team.

But... with the current situation between the US and Canada, those plans are on hold.

That said, I still managed to go on my first exploratory trip in February with two of my senior team members.

Since then, things have gotten more complicated --- visa issues, trade talk tensions... One of my colleagues, who has a Ukrainian passport, got denied.

So, the Miami celebration is postponed, but we're not giving up! We'll plan something here in Canada instead. Stay tuned.

The two books

The first book, about public relations, is moving forward --- I already have a plan and an introduction written.

You might remember the title: No One Is Waiting for Your Press Release.

The second book is a personal one --- it's about my mother.

At almost 65, she made the bold decision to leave my father.

I'm recording our conversations, letting her tell the story in her own words.

I'm really curious to see where this project leads us.

What's new at NATA PR

I'm also revisiting my goals for the agency.

But the most exciting news? I'm testing out a brand-new service offer.

I've already found a company to try it out, and it feels so right.

You know when you feel excited and energized --- like you're exactly where you need to be?

That's the feeling. I'll tell you more about it soon.

At NATA PR SCHOOL

In 2025, I'll be offering four free workshops!

I'm already getting ready for the third edition of my press release workshop.

Join me and create your own press release in under two hours a week --- with a bit of help from ChatGPT!

The next session is happening on May 8 and 9, and it's going to be the best one yet.

You'll find the link in the show notes.

Why this podcast?

To pause. Reflect.

And remind you: even if your goals are still in progress, it's never too late to revisit or adjust them.

For me, goals are signals --- they get my mind and soul into motion.

I often complete things later than expected --- and that's perfectly fine.

What matters most is to keep moving.

Life isn't smooth sailing, and neither is the entrepreneurial journey.

But if you keep taking action, asking questions, and making changes, that's when things start to click.

So, here are a few questions you can ask yourself:

• What's been working since January?
• What hasn't?
• And what can you do today to keep your momentum going?

One question I ask myself often is:

What did I do today to move closer to my dreams?

Recording this podcast is one of those things.

If you feel like chatting about your own goals, I'd love to hear from you,

Because alone, we move.

But together, we grow.

I also want to give a big thank-you to all my coaches---they've helped me get back on track whenever I felt stuck.

Send me a message --- [email protected].

I'm here for you.

Talk to you soon,

Nata

May 8, 9 2025 at 11:00 am ET WORKSHOP -- Write An Irresistible Press Release ➤ https://bit.ly/3Gj7tIl

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

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The global economy is shaken. U.S. tariff announcements and the unpredictable decisions of some leaders are creating widespread uncertainty.
And if, like me, you sometimes see your revenue stagnate—or melt away like snow in the sun—what should you do?

Here are two essential reflexes to adopt:
1 – Stay visible
2 – Leverage local synergy

Stay visible (take a cue from those who dominate the media!)
If the pandemic taught us one thing, it’s that all those who stayed the course with their marketing and public relations—or even doubled down on their efforts and investments—saw their sales increase.
It may seem counterintuitive—I get it. In hard times, the instinct is to cut. But cutting visibility means handing over the spotlight to your competitors.

Are your competitors out there while you disappear?
No, thank you. Remember: out of sight, out of mind.

Bet on local
Here’s a little secret: some of our clients who position themselves as local brands are currently seeing sales increases of 10 to 20%. Why? Because more and more consumers want to support local businesses. And often, they don’t even realize you’re one of them!

That’s where a strong PR campaign becomes powerful. It helps you get seen, recognized… and chosen.

Like you, I sometimes feel like pulling back and going quiet. But I know now is the time to do the opposite. Let’s not give our clients—current or future—a chance to forget us.

Need a little boost o get visible?

Let’s talk: [email protected]

N

Nata

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Welcome to a new episode of our series on THE PRESS RELEASE.

Many believe that writing a good press release is complicated.

However, after more than 30 years of experience, I can assure you that the simplest ones are the most effective.

A press release is simply a tool designed to make the work of journalists, columnists, and influencers easier.

The press release remains the number one tool in public relations.

It’s the foundation they use to talk about you and your products.

However, achieving simplicity requires expertise.

A press release is not a literary work—it must be direct and capture attention.

With rapidly evolving artificial intelligence tools, writing a press release is easier than ever.

However, you still need to assess whether the result is effective.

If you rely solely on AI without understanding what makes a good press release, your message might miss its mark.

At NATA PR SCHOOL, we teach you how to write impactful press releases that sell.

We also use AI, but with a critical eye: we review, refine, and improve every text.

The key is choosing the right words—the ones that truly represent you and leave a lasting impression.

Writing a press release is an excellent exercise in clarifying your message.

We are all fascinated by AI, and many of our clients are exploring how to use these new tools, dreaming that they might replace many employees.

But I am convinced that those who will not be replaced are those who possess knowledge.

Keep learning, and stay curious.

To discover public relations at your own pace and schedule, I invite you to check out our express training: PR 101—a 30-minute workshop for $19.95.

Public relations aren’t going away; understanding them better will give you a competitive edge.

I started my career as a marketing professional and developed a passion for public relations through experiences where I didn’t always have the budget to hire an expert or an agency.

Stay curious, check out our PR 101 training, and let me know what you think!

Any questions? Contact me at [email protected]

Nata

PR 101 - 30-Minute Workshop ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4dVTx37⁠⁠⁠⁠⁠

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Welcome to the first episode of our series on THE PRESS RELEASE.

In this episode, we're tackling a crucial topic: "No one is waiting for your press release."

Unless you're a celebrity, journalists aren't sitting in front of their inboxes eagerly awaiting your latest press release.

However, this doesn't mean your press release is useless. On the contrary, it's a powerful tool to define and control the message you want to convey to the public and the media.

The "forgotten press release" syndrome is all too common.

Why do so many press releases end up ignored in journalists' inboxes?

Poor targeting often means the message doesn't reach the right people at the right time.

Irrelevant information dilutes the impact of your story.

And bad timing can cause your press release to be buried under a flood of other news.

For us, a press release is, first and foremost, a tool that helps define what the client really wants to communicate.

We often reshape their entire perception of what an effective press release is.

A press release is not the place to tell your company's whole story—it's about:

1. Defining the news

2. Finding the simplest and most compelling headline

3. Selecting the most relevant information and cutting the unnecessary details

For a press release to be useful to journalists, it must be clear, concise, and relevant.

Make sure it answers the essential questions: who, what, where, when, why, and how.

To grab their attention, offer an interesting angle, key figures, statistics, and strong quotes.

A good press release gets straight to the point: avoid jargon, use direct language, and highlight the key message in the opening lines.

Including accessible contact information and additional assets (prioritizing photos) can also make a big difference.

A well-crafted press release is much more likely to be picked up and turned into an article.

Remember: a press release is a tool that makes journalists' jobs easier if they choose to cover your story.

Maybe “"No one is waiting for your press release," but it still, event today, an essential tool!

Any questions? Contact me at [email protected].

Nata

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ ⁠⁠https://prschool.natapr.com/pl/2147718415⁠⁠

THE FREE NATA PR MODEL ➤ ⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Nata-PR-Model⁠⁠⁠⁠⁠⁠

PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

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What if journalists and influencers finally started talking about you and your product in 2025?

You see your competitors and companies you admire featured in the press, on TV, and by influencers every day.

This is no coincidence!

And it's much more accessible than you think.

Imagine attracting media and customer attention without investing thousands of dollars in advertising or influencers.

In our training starting on March 24, 2025, I'll show you how to use public relations to boost your visibility—without an advertising budget.

• Do you have an amazing product, but no one talks about it?
• Have you tried social media… with no real results?
• Do you think PR is only for big brands?

Think again!

With our "Get Featured for Free" program, you'll learn:

• How to capture the attention of journalists and influencers.
• How to tell your story in a compelling way.
• How to craft your first effective press release.

Real results, a proven method, and most importantly, accessible to everyone!

Don't let your business stay in the shadows.

Sign up for our six-week program and learn how to reach out to journalists from day one.

In this program, you'll learn in less than 2 hours per week:

• The essential elements of a press release
• The perfect email pitch
• How to use ChatGPT
• How to build your media list
• How to find influencers
• Multiple press release templates

I'll guide you through each step as if you were a new employee at NATA PR, freshly trained.

Every week, for six consecutive weeks, you'll have direct access to me to ask your questions.

And I'm here to help you succeed!

Questions? Contact me at [email protected]

I can't wait to see you in class!

Nata

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6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ ⁠https://prschool.natapr.com/pl/2147718415⁠

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2025 is shaping up to be an exceptional year, and I want to start by sharing one of the most powerful tools in public relations: the press release.

At NATA PR, we send out press releases every week and know just how impactful a well-crafted release can be:

• Showcasing your business and products,

• Getting media coverage,

• Telling your story in a compelling way.

An effective press release is simple, straightforward, and engaging. So why not write yours with us?

Sign up for our FREE WORKSHOP!

Dates: March 13 & 14, 2025

Format: Two interactive one-hour sessions

What you'll learn:

• Our best tips for writing an irresistible press release,

• How to grab the attention of journalists and influencers,

• Real-life examples and templates used at NATA PR,

• A live Q&A session.

Workshop Schedule:

Day 1 – March 13, 2025, at 1 PM

• How to craft a powerful headline,

• Writing effectively with ChatGPT,

• The importance of the first paragraph.

Day 2 – March 14, 2025, at 1 PM

• The four key elements of a great press release,

• Why include a quote?

• Essential company information,

• Your contact details: don’t forget them!

75% of journalists consider press releases a key source of information (source: CISION). But they have to be well done!

Walk away with a concrete, effective tool to boost your visibility.

And it’s 100% free!

Sign up now—spots are limited.

Have questions? Contact me: [email protected]

Looking forward to seeing you at the workshop!

Nata

WORKSHOP – WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://bit.ly/4hIcVCv

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415 

THE FREE NATA PR MODEL ➤ ⁠⁠⁠⁠https://prschool.natapr.com/Nata-PR-Model⁠⁠⁠⁠

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PR 101 - 30-Minute Workshop ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4dVTx37⁠⁠⁠⁠⁠

Today, we’ll explore why public relations remain more essential than ever in 2025.

With rapid technological advancements, PR strategies must adapt to stay effective.

In my opinion, three major trends will define this year:

1. The rise of AI-powered PR strategies

2. The increasing importance of authenticity and transparency

3. The growing role of localized strategies and short-form visual content

1. The Rise of AI-Powered PR Strategies

Artificial intelligence is transforming public relations at an incredible speed.

By 2025, AI will no longer be limited to data analysis; it will also assist in content creation, media monitoring, and campaign optimization.

With AI-driven tools, PR professionals can better target their audiences, personalize their messages, and anticipate market trends.

However, automation does not replace human creativity—it enhances it.

The key to success lies in the balance between technology and authentic storytelling.

2. Authenticity and Transparency: Essential Values

Today, consumers and the media seek brands that are genuine and engaged.

In 2025, authenticity and transparency will no longer be optional but essential.

Overly polished or artificial communication may be perceived as greenwashing or opportunistic marketing.

Companies must embrace their values, communicate openly, and engage their audiences in sincere dialogue to build trust.

PR plays a key role in humanizing brands and telling authentic stories that resonate with the public.

3. The Growing Role of Localized Strategies and Short-Form Visual Content

With the rise of TikTok and short videos, the format of storytelling is evolving.

PR campaigns must now incorporate impactful and engaging content, such as short videos, infographics, and micro-content tailored for social media.

Moreover, local communication is gaining traction. Instead of aiming for global coverage, brands are prioritizing more targeted approaches, adapted to cultural specifics and local expectations.

This hyper-personalization helps create stronger community connections and generates a more direct impact.

Conclusion: Adapting for Greater Impact

Public relations in 2025 will rely on a delicate balance between innovation and human connection.

AI helps optimize strategies, but authenticity and emotion remain at the heart of successful communication.

Brands must also adapt to new formats and prioritize local approaches to reach their audiences effectively.

By embracing these trends, PR will continue to play a strategic role in building a strong and lasting brand image.

Thank you for listening to this episode!

Feel free to share your thoughts and join me for the next one.

Questions?

Feel free to reach out:[email protected]

Nata

PR 101 - 30-Minute Workshop ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4dVTx37⁠⁠⁠

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ ⁠⁠https://prschool.natapr.com/pl/2147718415⁠⁠

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