https://kleverstrategies.com/

Natalie Krul from Klever Strategies talks about Using LinkedIn for Leads

Why businesses should use LinkedIn

inding target prospects on LinkedIn

• Details
  • Natalie: Search capabilities depend on your LinkedIn plan (free, premium, or Sales Navigator)
  • Natalie: Define your target audience using filters like demographics, geography, job titles, and keywords
  • Natalie: Focus on second and third-degree connections as they're warmer prospects due to mutual connections
  • Mary: Gave an example of looking for "founders or startups in the St. Louis Metro area"
• Conclusion
  • Define your ideal client profile before searching
  • Use LinkedIn's search filters to find relevant prospects
  • Focus on connections who are one or two degrees away from your network

Discussion about how to approach prospects on LinkedIn without being pushy.

• Details
  • Natalie: "Ditch the pitch" - approach outreach as relationship building rather than selling
  • Natalie: Ensure your profile speaks to your target audience before reaching out
  • Natalie: Start with a personalized connection request without pitching
  • Mary: Introduced the "3 I's" follow-up framework: Introductions, Invitations, and Information
  • Natalie: Endorsed Mary's approach, emphasizing providing value before selling
• Conclusion
  • Personalize connection requests without immediate pitching
  • Focus on building relationships first, then results
  • Provide value through content sharing, introductions, or invitations

Engagement and follow-up techniques

• • Natalie: Engage with prospects' content by liking and commenting on their posts
  • Natalie: Endorse their skills to build goodwill
  • Natalie: Follow up with valuable content relevant to their interests or pain points
  • Natalie: Much of this engagement can be automated while still feeling personal
  • Mary: Emphasized that building relationships leads to customer loyalty and word-of-mouth marketing
• Conclusion
  • Consistent engagement is key to building relationships on LinkedIn
  • Providing value should precede any sales conversations
  • Focus on relationships first, then results

LinkedIn Outreach Free Guide: Why Your LinkedIn Outreach Isn’t Working (And What to Do Instead): https://kleverstrategies.com/offers/#linkedinoutreachguide

LinkedIn Outreach (book a clarity call): https://kleverstrategies.com/offers/#linkedinoutreach

Get Your Smart Marketing System: https://kleverstrategies.com/smart-marketing-system/

Connect with me on LinkedIn: https://www.linkedin.com/in/natalie-krul/