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Natasha Burtenshaw-deVries : If Your SEO Isn't Making Money, You're Doing It Wrong
In this episode of E-Coffee with Experts, our host Ranmay sits down with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital, to dive deep into the evolving landscape of SEO. Natasha shares her unconventional journey from a background in childhood studies to becoming a leading voice in SEO, recently speaking at Brighton SEO.
She unpacks why better reporting trumps better math, especially in the age of AI, and explains why understanding user journey and revenue impact is crucial for modern SEO. Natasha also explores how Google’s E-E-A-T framework is more than just a ranking factor, it’s essential for user trust and brand credibility.
As an educator, she emphasizes teaching critical thinking in SEO over checklist-based execution and offers a bold prediction: AI adoption will be slower than expected.
Whether you're an SEO practitioner or a CMO trying to decode organic strategy, this episode is packed with practical insights and future-facing strategies.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:29: Introduction
00:30 - 02:01: Natasha’s Journey Into SEO
02:02 - 03:48: First SEO Role and Early Lessons
03:49 - 05:15: Speaking at Brighton SEO
05:16 - 07:14: Smarter SEO Reporting in 2025
07:15 - 09:05: The Power of E-E-A-T in SEO
09:06 - 11:11: Teaching SEOs for the AI Future
11:12 - 12:14: AI Predictions and Industry Trends
12:15 - 12:58: Fun Rapid Fire Questions
12:59 - 13:43: Final Thoughts and Wrap-Up
https://www.linkedin.com/in/natashaburtenshawdevries/
https://flywheel.digital/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, our host Ranmay sits down with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital, to dive deep into the evolving landscape of SEO. Natasha shares her unconventional journey from a background in childhood studies to becoming a leading voice in SEO, recently speaking at Brighton SEO.
She unpacks why better reporting trumps better math, especially in the age of AI, and explains why understanding user journey and revenue impact is crucial for modern SEO. Natasha also explores how Google’s E-E-A-T framework is more than just a ranking factor, it’s essential for user trust and brand credibility.
As an educator, she emphasizes teaching critical thinking in SEO over checklist-based execution and offers a bold prediction: AI adoption will be slower than expected.
Whether you're an SEO practitioner or a CMO trying to decode organic strategy, this episode is packed with practical insights and future-facing strategies.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:29: Introduction
00:30 - 02:01: Natasha’s Journey Into SEO
02:02 - 03:48: First SEO Role and Early Lessons
03:49 - 05:15: Speaking at Brighton SEO
05:16 - 07:14: Smarter SEO Reporting in 2025
07:15 - 09:05: The Power of E-E-A-T in SEO
09:06 - 11:11: Teaching SEOs for the AI Future
11:12 - 12:14: AI Predictions and Industry Trends
12:15 - 12:58: Fun Rapid Fire Questions
12:59 - 13:43: Final Thoughts and Wrap-Up
https://www.linkedin.com/in/natashaburtenshawdevries/
https://flywheel.digital/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]