Launching a clothing company is one thing. Launching streetwear that is hyper focused on the esports and gaming community is another. John catches up with Nate Eckman, Co-Founder of ULT and talks about the opportunities in enhancing connection, authenticity and brand integrity within the gaming ecosystem. Apparel is not simply a product, but a reflection of shared ideas, developing cultures and playing with different mediums for individuality. 

Oh, and nachos are dope.

For more info:

ULT : https://ultesports.com/ 

Twitter: www.Twitter.com/UltEsports

To follow John on Twitter: https://twitter.com/J0hnDavids0n

The DLC Drop Podcast is part of the Esports Futuri Network. To hear more of our podcasts, visit: www.EsportsFPN.com

Taxed on first 80% of the revenue