Guest of the day: Adrian Michaels, Director of FirstWord Media

How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell?

See show notes here: https://nativeadvertisinginstitute.com/blog/newsroom-mentality-branded-content-podcast/