Native Advertising PowerHouse

Guest of the day: Adrian Michaels, Director of FirstWord Media

How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell?

See show notes here: https://nativeadvertisinginstitute.com/blog/newsroom-mentality-branded-content-podcast/

Guest of the day: Joanna Carrigan, Head of Branded Content at News UK

How do you build branded content revenues? How do you price yourself accordingly? And what will it help you as a content studio to do things more simple – and doing those simple things brilliantly?

See show notes here: https://nativeadvertisinginstitute.com/blog/building-branded-content-revenues-podcast/

Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS Interactive

Should editorial teams and branded content teams work together - and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only?

See show notes here: https://nativeadvertisinginstitute.com/blog/native-advertising-top-funnel-podcast/

Guest of the day: Juliane Sydow, Director of Axel Springer Brand Studio

How does a brand studio successfully work with native advertising across multiple brands within a publisher? What are the benefits and challenges of having such a setup? And how do you position yourself in a growing native advertising market as a brand studio?

See show notes here: https://nativeadvertisinginstitute.com/blog/multiple-brands-brand-studio-podcast/

Guest of the day: Carla Johnson, world-renowned storyteller, author, keynote speaker and Principal at Type A Communications.

How do you become just as successful as the big native ad studios such as T Brand Studio and Atlantic Re:think? How can you become more innovative and creative? And what does the mystical term ‘Brand Detachment Disorder’ have to do with anything?

See show notes here: https://nativeadvertisinginstitute.com/blog/essential-steps-creative-innovative-podcast/

Guest of the day: David Landes, Content Director at Tales Content Creators.

Should you as a brand aim for channel-neutrality or what some call ‘true native’? What are the pros and cons of working with brand studios versus content agencies? And how is going from the publishers' side to the agency side?

See show notes here: https://nativeadvertisinginstitute.com/blog/brand-studios-content-agencies-podcast/

Guest of the day: Anna Arvidsson, Head of Bonnier News Brand Studio

How do you as a brand studio deliver native advertising to several publications? How should you collaborate with media agencies? And how has Bonnier News Brand Studio succeeded with having a place at the news desk?

See show notes here: https://nativeadvertisinginstitute.com/blog/tearing-wall-better-commercial-content-podcast/

Guest of the day: Tim Clark, VP, Head of Native Advertising at SAP

How did SAP, the big multi-national software company, get into native advertising? What is the goal for using native advertising and how do they measure success? And which other projects do they work on besides doing native advertising with Forbes?

See show notes here: https://nativeadvertisinginstitute.com/blog/sap-native-advertising-efforts/

Guest of the day: Melanie Deziel, Branded Content Consultant & Founder of StoryFuel

How do you make brands understand that they need to let go and keep out of the storyline?

What can you do to make sure no one steals your idea?

Which role do creatives play in the sales process and what is the best advice for selling native advertising?

See show notes here: https://nativeadvertisinginstitute.com/blog/pitching-selling-creating-native-podcast/

Guest of the day: Fara Warner, Journalist and Digital Media Expert

How do you succeed in getting a great relationship with your brand clients and create value for both the audience and the advertiser?

What is the importance of setting guidelines and boundaries? And which role do sales people have in the process?

How do you set up a studio from scratch and get buy-in from the C-Level?

See show notes here: https://nativeadvertisinginstitute.com/blog/successful-relationship-podcast/