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Native Ad PowerHouse with Mary Gail Pezzimenti #9
Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS Interactive
Should editorial teams and branded content teams work together - and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only?
See show notes here: https://nativeadvertisinginstitute.com/blog/native-advertising-top-funnel-podcast/
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By Podcast by Native Advertising Institute
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Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS Interactive
Should editorial teams and branded content teams work together - and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only?
See show notes here: https://nativeadvertisinginstitute.com/blog/native-advertising-top-funnel-podcast/