Guest of the day: Melanie Deziel, Branded Content Consultant & Founder of StoryFuel

How do you make brands understand that they need to let go and keep out of the storyline?

What can you do to make sure no one steals your idea?

Which role do creatives play in the sales process and what is the best advice for selling native advertising?

See show notes here: https://nativeadvertisinginstitute.com/blog/pitching-selling-creating-native-podcast/