In this episode of Pathmonk Presents we chat with Matt Akins, Marketing Manager at Snap Supplements, a company focused on natural health solutions. Discover how Snap Supplements leverages TikTok Shop to drive incredible growth, particularly with their prostate health product. Matt shares his insights on navigating the unique challenges of translating TikTok success to other platforms like Meta, the importance of a congruent buyer's journey, and the power of learning from the next generation of marketers. Tune in for valuable tips on social media marketing, e-commerce strategy, and conversion optimization.