CEO Rob Samuels is 8th generation at Maker's Mark. His grandparents walked away from 160 years of family whiskey to start fresh - then didn't profit for 25 years. Now Rob is pioneering regenerative agriculture, rebuilding soil health while making bourbon. A conversation about legacy, purposeful inefficiency, and why nature is the real maker.This is The Reinventor's Mindset. Let's dive in.

CEO Rob Samuels is 8th generation at Maker's Mark. His grandparents walked away from 160 years of family whiskey to start fresh - then didn't profit for 25 years. Now Rob is pioneering regenerative agriculture, rebuilding soil health while making bourbon. A conversation about legacy, purposeful inefficiency, and why nature is the real maker. This is The Reinventor's Mindset. Let's dive in.

Nature is the Maker: Rob Samuels

Most people think transformation means leaving. New job, new city, new identity. But the hardest reinventions happen where you already are.

The Reinventor's Mindset is for people who want to transform themselves and the systems they live in from within.

Each episode, host Ashton Jones sits down with executives, founders, and changemakers who've done exactly that. They share the frameworks, the failures, and the moments when conviction had to carry them through without consensus.

Featuring leaders from Maker's Mark, Revolve Partners, and more.

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Most people think transformation means leaving. New job, new city, new identity. But the hardest reinventions happen where you already are. The Reinventor's Mindset is for people who want to transform themselves and the systems they live in from within. Each episode, host Ashton Jones sits down with executives, founders, and changemakers who've done exactly that. They share the frameworks, the failures, and the moments when conviction had to carry them through without consensus. Featuring leaders from Maker's Mark, Revolve Partners, and more.

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Nature is the Maker: Rob Samuels

Nature is the Maker: Rob Samuels