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Nature is the Maker: Rob Samuels
CEO Rob Samuels is 8th generation at Maker's Mark.
His grandparents walked away from 160 years of family whiskey to start fresh - then didn't profit for 25 years.
Now Rob is pioneering regenerative agriculture, rebuilding soil health while making bourbon.
A conversation about legacy, purposeful inefficiency, and why nature is the real maker.
This is The Reinventor's Mindset. Let's dive in.
đ©â Join the newsletter â where I go deeper: framework deep dives, interviews with leaders whoâve transformed from within and reflections on what transformation actually costs
đ»Follow The Reinventorâs Mindset on â LinkedInâ
đ»Watch The Reinventorâs Mindset on â YouTubeâ
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By Ashton JonesCEO Rob Samuels is 8th generation at Maker's Mark.
His grandparents walked away from 160 years of family whiskey to start fresh - then didn't profit for 25 years.
Now Rob is pioneering regenerative agriculture, rebuilding soil health while making bourbon.
A conversation about legacy, purposeful inefficiency, and why nature is the real maker.
This is The Reinventor's Mindset. Let's dive in.
đ©â Join the newsletter â where I go deeper: framework deep dives, interviews with leaders whoâve transformed from within and reflections on what transformation actually costs
đ»Follow The Reinventorâs Mindset on â LinkedInâ
đ»Watch The Reinventorâs Mindset on â YouTubeâ