Nauti Nerds

The one thing all business owners need to start doing, for their own good. In this episode of the Nauti Nerds marketing podcast Tom explains what he's started doing that's turned out to be life-changing.

Look, we're all busy.

Business is a demanding beast.

But if we overlook the little things, is any of it actually worth it?

Will we even notice the good stuff?

In this episode, Tom talks about the most recent thing he's learned about business and how he hopes his sharing it can help you too!

New to the Nauti Nerds marketing podcast?

You can catch all previous episodes here.

Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!

The Nauti Nerds is a Nautilus Marketing podcast.

Like what you've heard? 

Leave us a review!

Just click here to be taken to your favourite platform to leave us a rating!

The Nauti Nerds podcast is part of the Podknows Podcasting Network.

What's the deal with SEO? Why does it take so long? In this episode of the Nauti Nerds marketing podcast Tom explains how long you should expect it to take to get your SEO working

SEO is a tricky beast.

There are no shortcuts or legitimate 'hacks' to fast tracked results.

And with Google constantly changing their algorithms to keep content creators on their toes, it's not like there's a one-size-fits-all approach.

That said, if you know what you're doing, you can get results relatively quickly.

In this episode of Nauti Nerds marketing podcast, we address a common frustration we hear from potential clients.

"Why can't I beat my competitor and get to the top of Google with SEO like I can with Google Ads?"

 

New to the Nauti Nerds marketing podcast?

You can catch all previous episodes here.

Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!

The Nauti Nerds is a Nautilus Marketing podcast.

Like what you've heard? 

Leave us a review!

Just click here to be taken to your favourite platform to leave us a rating!

The Nauti Nerds podcast is part of the Podknows Podcasting Network.

What's your policy on offering discounts? Do you have a discount marketing strategy. In this episode of the Nauti Nerds marketing podcast Tom talks us through when you should and shouldn't be offering discounts to customers.

A discount is a tricky thing.

Do it too often, and people won't really value you.

Don't do it enough, and they'll go somewhere else, that's cheaper.

So that's why you probably need to have a discount marketing strategy in place.

Particularly when you're on actual one to one calls with customers and they're asking you what kind of 'deal' you can do.

Tom tells us a story of one such conversation he had with a customer who was angling for a discount.

And the statement 'Simon' made that led to the most frequent use of our laughter sound effect yet!

 

New to the Nauti Nerds marketing podcast?

You can catch all previous episodes here.

Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!

The Nauti Nerds is a Nautilus Marketing podcast.

Like what you've heard? 

Leave us a review!

Just click here to be taken to your favourite platform to leave us a rating!

The Nauti Nerds podcast is part of the Podknows Podcasting Network.

Have you got the best possible brand logo for your company? In this episode of the Nauti Nerds marketing podcast Tom talks us through the importance of having a good design.

If you have a terrible company logo, it can ruin your brand's image and make it more difficult to attract customers.

In some cases, it can even be illegal to use a bad logo.

Tom talks us through what you need to be thinking about when you're planning on sorting out your brand's new logo.

New to the Nauti Nerds marketing podcast?

You can catch all previous episodes here.

Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!

The Nauti Nerds is a Nautilus Marketing podcast.

Like what you've heard? 

Leave us a review!

Just click here to be taken to your favourite platform to leave us a rating!

The Nauti Nerds podcast is part of the Podknows Podcasting Network.

How's your website's page speed looking? In this episode of the Nauti Nerds marketing podcast Tom talks us through all we need to know about our website's page speed.

This week we're deep diving into the fundamentals of your website's page speed.

Oh, you didn't know that was a thing? Oooh buckle up and strap in (oo-er) listener, because we're about to take you on a journey of discovery.

We explain why the speed of your website is important and what it effects if yours is not good.

We also tip you off on a couple of tools you can use to check your own website's page speed, and fix it if necessary!

New to the Nauti Nerds marketing podcast?

You can catch all previous episodes here.

Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!

The Nauti Nerds is a Nautilus Marketing podcast.

Like what you've heard? 

Leave us a review!

Just click here to be taken to your favourite platform to leave us a rating!

The Nauti Nerds podcast is part of the Podknows Podcasting Network.

Website heatmap software. Should you install it? In this episode Tom explains what 'heatmapping' is and why you might find some website heatmap software useful.

The Nauti Nerds marketing podcast is back and Tom explains to us what website heatmapping is and how he's doing his.

The Nautilus Marketing website is using website heatmap software ourselves (we wouldn't talk about anything we've not had first-hand experience with!) and Tom is here to talk us through his findings from installing it.

Have a listen to this episode to find out whether Tom thinks you should install it as well as where you can get HotJar from, for free, if you want to!

New to the Nauti Nerds marketing podcast?

You can catch all previous episodes here.

Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!

The Nauti Nerds is a Nautilus Marketing podcast.

Like what you've heard? 

Leave us a review!

Just click here to be taken to your favourite platform to leave us a rating!

The Nauti Nerds podcast is part of the Podknows Podcasting Network.

Let's face it, there are loads of marketing agencies so how to pick the right one?! Listen to this episode as Tom explains some of the things you need to be aware of when looking for a new digital marketing agency.

In this episode of the Nauti Nerds marketing podcast Tom talks you through some of the things you absolutely need to know when shopping around to hire your next marketing agency.

Not all digital marketing agencies are equal, and while we pride ourselves in being the UK's friendliest and fun digital marketing agency, we're not a good fit for everyone. And that's ok.

So in case you're not a good fit for us, we wanted to talk you through some of the things you need to be looking into in order to ensure you pick the right one!

Listen to this episode to find out how Tom and the Nautilus team decide who they should and shouldn't work with!

New to the Nauti Nerds marketing podcast?

You can catch all previous episodes here.

Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!

The Nauti Nerds is a Nautilus Marketing podcast.

Like what you've heard? 

Leave us a review!

Just click here to be taken to your favourite platform to leave us a rating!

The Nauti Nerds podcast is part of the Podknows Podcasting Network.

A virtual community is important for your digital marketing. But how important? Listen to this episode as Tom explains what you need to be thinking about when it comes to the virtual community you're building around your business.

In this episode of the Nauti Nerds marketing podcast Tom gives his views on the value of building a virtual community, and whether he thinks it's important for the overall success of your business.

Listen to this episode to find out how Tom and the Nautilus team use community building for not just their own marketing but also their clients!

New to the Nauti Nerds marketing podcast?

You can catch all previous episodes here.

Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!

The Nauti Nerds is a Nautilus Marketing podcast.

Like what you've heard? 

Leave us a review!

Just click here to be taken to your favourite platform to leave us a rating!

The Nauti Nerds podcast is part of the Podknows Podcasting Network.

Will you be ready the next time the UK has a heatwave? Listen to this episode as Tom explains how unusual weather like last week's Heatwave in the UK can be epic for your marketing.

In this episode of the Nauti Nerds marketing podcast Tom explains how important it is for you to be thinking ahead when it comes to cashing in on trends.

 

The benefits of being aware of the weather forecast!

We get it!

It's hard enough running a business at the best of times without adding worrying about what the Met Office is saying about UK heatwaves to add to it!

But just a little bit of time and care taken to become aware of what's going on around you can make all the difference for your profits and your bottom line.

Listen to this episode to find out how one clever company used the "Heatwave UK" headlines to get some cash out of Tom!

New to the Nauti Nerds marketing podcast?

You can catch all previous episodes here.

Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!

The Nauti Nerds is a Nautilus Marketing podcast.

Like what you've heard? 

Leave us a review!

Just click here to be taken to your favourite platform to leave us a rating!

The Nauti Nerds podcast is part of the Podknows Podcasting Network.

What should you do when you get negative Google reviews? Well, first don't panic! Listen to this episode as Tom explains how you can overcome any online negativity!

In this episode of the Nauti Nerds marketing podcast Tom talks us through how to navigate the reputational mine-field that is online reviews!

Dedicated marketing nerds might also enjoy our previous episode which covered off the wider topic of your online reputation.

The impact of negative Google reviews and how to counteract it!

We all know how exciting it can be as a business owner or the person in charge of marketing to get notified of a brilliant new review.

But we all know that most potential customers just glaze over those when they're doing their shopping for goods and services.

They're starting from a default state of assuming you can do what you say you can.

What they're really looking for is any proof that you're not someone they should be spending their precious cash with.

And that's why dealing with negative Google reviews is such an important topic for us to cover on this week's episode!

Listen to this episode to find out what you can do about negative Google reviews and in fact any less than perfect online reviews, anywhere!

New to the Nauti Nerds marketing podcast?

You can catch all previous episodes here.

Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!

The Nauti Nerds is a Nautilus Marketing podcast.

Like what you've heard? 

Leave us a review!

Just click here to be taken to your favourite platform to leave us a rating!

The Nauti Nerds podcast is part of the Podknows Podcasting Network.