Navboost is a system we learned about in the DOJ vs Google trial. Did you know that Google stores every query that you search, along with information on what you clicked on and engaged with? I share in this video how this system is described, and also how I believe Google's ability to predict what searchers are likely to find helpful is changing.

Mentioned in this video:

Blog post on Navboost by Marie:

https://www.mariehaynes.com/navboost/

Marie's workbook:

https://www.mariehaynes.com/gemini-era-seo/workbook/

Marie's book:

https://www.mariehaynes.com/gemini-era-seo/book/

Pandu Nayak testimony:

https://thecapitolforum.com/wp-content/uploads/2023/10/101823-USA-v-Google-PM.pdf

Douglas Oard testimony:

https://thecapitolforum.com/wp-content/uploads/2023/11/U.S.A.-et-al-v.-Google-LLC-Nov-15-2023-Bench-Trial-Day-41-Morn-Sess-Transcript.pdf

Rand Fishkin's post on the API files:

https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/

Cyrus Shepard's Moz article about Google patents involving clicks:

https://moz.com/blog/click-based-seo-engagement-signals

Google's announcement of the March core update:

https://developers.google.com/search/blog/2024/03/core-update-spam-policies

Google describing how the core update involved architecture changes and bringing in new signals:

https://searchengineland.com/seo-takeaways-google-elizabeth-tucker-smx-advanced-443070