Are you aware that the quality of your media can make or break your advertising success? In this episode of the Below The Fold Podcast, host Ibrahim Jabri dives deep into the world of media quality in advertising with Hicham, a seasoned media professional boasting over 12 years of industry expertise. As digital marketing experts, we often focus on short-term gains, but Hicham reveals the crucial long-term benefits of investing in media quality. This enlightening conversation explores the evolution of media buying and the pressing need to measure quality in digital advertising.

With the digital landscape constantly changing, understanding the four key elements that define a quality impression is vital for marketers aiming to elevate their advertising strategies. Hicham breaks down these elements: viewability, fraud prevention, geo-targeting, and brand safety/suitability. He emphasizes that while lower costs in media buying may seem appealing, they often lead to lower quality, ultimately impacting your overall performance. This episode serves as a wake-up call for advertisers to grasp the true cost of quality in their campaigns and to prioritize sustainable results over fleeting successes.

As we navigate through the complexities of modern advertising, technology plays a pivotal role in automating the measurement of these essential elements. Hicham sheds light on how advancements in technology can ensure that your ads reach the intended audience in a safe environment, enhancing your brand awareness and protecting your reputation. Whether you're involved in e-commerce, social media marketing, or traditional media, the insights shared in this episode are invaluable for anyone looking to refine their marketing strategies.

This episode of the Below The Fold Podcast is not just another marketing podcast; it’s a treasure trove of advertising insights that can transform your approach to brand development and advertising innovations. If you're an entrepreneur or a marketer eager to learn the secrets of effective advertising, tune in as we uncover the strategies that can elevate your brand campaigns to new heights. Join us for expert interviews in marketing that will equip you with the knowledge to navigate the ever-evolving landscape of digital marketing strategies.

Don't miss out on this opportunity to enhance your understanding of media quality and its impact on your advertising efforts. Whether you're looking for marketing advice, tips on social media marketing, or insights into the latest tech trends in MENA, this episode has something for everyone. Listen now and take the first step towards mastering the art of effective advertising!

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