Navigate the Rapids - Understanding Digital Marketing for Business Owners

Navigate the Rapids - Understanding Digital Marketing for Business Owners

By Will HankeBusiness
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Navigate the Rapids - Understanding Digital Marketing for Business Owners episodes

  • Episode 36 – Hiring: Finding Personalities that Work Well Together with Glenda Woolley

    Welcome to another episode of Navigate the Rapids.

    In this episode, find out things like:
    • What is DISC
    • How knowing your individual behavioral style can help your business grow
    • How to use DISC to get the right candidate in the right seat on your bus
    • How to improve the communication skills of your entire team
    • Guest Profile

      As a Certified John Maxwell DISC Consultant through the utilization of online assessments, I help leaders as well as their team members learn their individual behavior styles, their preferred communication style and their strengths in leadership. I provide one on one and/or group coaching to ensure that you put your assessment results into action. Information is interesting but what is most important to me is helping you develop an action plan to further develop your communication skills and ultimately make a positive impact on your company’s bottom line.

      WHO I WORK WITH: I partner with C-Level Executives, Directors, Middle Managers, Operational Managers, Supervisors and their teams.

      Other Notes/Links

      To learn more about Glenda Woolley visit www.5starleadership.com

      pssst…. want to be a guest on the show?

      The post Episode 36 – Hiring: Finding Personalities that Work Well Together with Glenda Woolley appeared first on Red Canoe Media.

      26 min
    • Episode 35 – PPP Loan – Now What? with Andy Magnus

      Welcome to another episode of Navigate the Rapids.

      In this episode, find out things like:
      • Economy and the Impacts
      • Major areas of change to the PPP
      • PPP1 vs PPP2
      • EIDL Loan update/changes
      • Other tax changes that impact your business
      • Guest Profile

        Andy Magnus, CPA of ProActive Tax Pros LLC is a nationally known tax advisor, speaker, writer and humorist.

        He spent 5 years as an IRS Agent and Regional Trainer and decades helping Small Businesses with their business and tax strategies and return preparation.

        His firm – ProActive Tax Pros LLC, helps successful entrepreneurs keep more of what they earn so they can explore opportunities, grow their business and do the things they love.

        You will enjoy Andy’s unique perspective and ability to make taxes simple, interesting and enjoyable.

        Other Notes/Links

        In the podcast at 14:30-38,  Andy mentions that period of time for measuring forgiveness is 24 months.  In actuality, it is 24 weeks.  Although time is an illusion, the SBA does not understand the concept.    Thanks to Gail Moran for catching this.

        To learn more about Andy visit http://proactivetaxpros.com/

        pssst…. want to be a guest on the show?

        The post Episode 35 – PPP Loan – Now What? with Andy Magnus appeared first on Red Canoe Media.

        40 min
      • Episode 34 – Cold Calling Tips During Quarantine with John Eyres

        Welcome to another episode of Navigate the Rapids.

        In this episode, find out things like:
        • What John has learned in the last 2 weeks of calling during the quarantine
        • What NOW is a good time to call those C-Level people
        • How you can be positive when doing your cold calling
        • How to take advantage of John’s book and workbook
        • Guest Profile

          John Eyres is the owner of Business Connections Consulting. They provide outbound telephone calls to potential clients, past clients, or any list you provide to them.

          Other Notes/Links

          To learn more about John Eyres visit https://busconcon.com

          pssst…. want to be a guest on the show?

          The post Episode 34 – Cold Calling Tips During Quarantine with John Eyres appeared first on Red Canoe Media.

          16 min
        • Episode 33 – Clearly Communicating Your Story

          Welcome to another episode of Navigate the Rapids.

          In this episode, find out things like:
          • How you can craft a message that generates more leads from highly interested prospects
          • How applying the 80/20 rule can keep your message on track
          • The best way to integrate your message into an email campaign
          • Guest Profile

            Tom Ruwitch is a business growth specialist with more than 20 years’ experience helping businesses and individuals thrive using innovative, interactive marketing. He is the founder and president of StoryUp Marketing, an agency that helps businesses tune up their stories so prospects and customers tune in and act.

            Prior to establishing StoryUp, Tom founded MarketVolt, a marketing firm that is best known for its powerful, easy-to-use email marketing software. MarketVolt helps businesses implement powerful technology and bright ideas to attract leads, engage prospects, close sales, and maximize retention and referrals. MarketVolt was recently acquired by Benchmark Email which continues to operate and support the software.

            At MarketVolt and now StoryUp Marketing, Tom is the lead consultant for clients who seek branding, web site, email, social media, and other marketing guidance. Tom is an experienced web developer, copy-writer, and direct response marketer. He is especially adept at helping businesses coordinate their online and offline marketing efforts. He has experience designing and executing marketing campaigns for small business startups and publicly traded companies.

            Tom is a speaker and consultant who appears regularly as a featured presenter at business expos and other events. He writes a monthly marketing column for a business journal in St. Louis, and he is a guest blogger on marketing topics for many online publications.

            Other Notes/Links

            To learn more about Tom Ruwitch visit https://storyupmarketing.com/

            pssst…. want to be a guest on the show?

            The post Episode 33 – Clearly Communicating Your Story appeared first on Red Canoe Media.

            34 min
          • Episode 32 – Productivity & Cash Flow During Crisis
            Show Notes
            • The Productivity Experts
            • Slack
            • The Four Hour Workweek (book)
            • Jabber
            • Teamwork Project Management
            • Show Outline

              Thanks for joining us today, my name is Will Hanke, and I wanted to bring in a special guest today to help us sort through some things. Since most of us are stuck at home, we’re dealing with different situations than we’re used to.

              For some, we’ve suddenly got kids or pets or spouses in our work area, demanding attention, distracting us from completing projects. How can we deal with them and still get our work done?

              In addition, how do we handle the change in cash flow? For many, there are projects that are now sitting waiting to be delivered, with money due.

              Today’s guest is Cathy Sexton, a productivity expert and business coach with over 17 years of experience helping business owners sort through their situations to make them more productive and profitable.

              Questions
              • Cathy, tell me a little about your business.
              • For those that typically do not work at home, but suddenly are, what are some good tips around setting up a temporary office?                                                                                   (this can be two fold )1. Working from home NOW and those that have already have home offices but now the kids and spouses are in the midst of it all..
              • What ‘guidelines’ should we set for our family? 
              • Distractions and accidents are bound to happen. How can we deal with those and still stay on track?
              • From Callie “I’ve heard of grouping things you do into chunks and then work on a chunk for a period of time. What are some common chunks I should put on my list? “
              • Stepping away – one advantage of working from home, especially as a business owner, is that we can take a break if need be. Similar to the previous question, how do we keep our sanity but also get things done?
              • For those of us with a team, what are your favorite virtual tools for keeping in touch?
              • So let’s talk about cash flow, how do we handle what could be a devastating effect in our business when our business takes a huge shift?
              • I know you have a program called “The Miracle Money Method” . Can this be something that is still beneficial during these times.?
              • The post Episode 32 – Productivity & Cash Flow During Crisis appeared first on Red Canoe Media.

                34 min
              • Episode 31 – Your COVID-19 Action Plan

                On March 24, 2020 we held a special training session to help businesses navigate through the uncertain times and provided tips to help them stay in business.

                Here are a few things we cover:

                • We are poised for an increase in demand for many products and services over the next 4-6 weeks. Companies that have their marketing in order are going to see those increases in the form of web form fillouts and phone calls.
                • Virtual selling is here, and those businesses taking advantage of tools like Facetime and Zoom are going to have an advantage over slower-moving businesses that don’t want to do business in non-traditional ways.
                • Your competitors might be taking their foot off the gas, and this is a grand opportunity to take more market share online.
                • The post Episode 31 – Your COVID-19 Action Plan appeared first on Red Canoe Media.

                  1 hr 3 min
                • NTR 30 – How We Solved the Audience Problem at E4E
                  Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 30 - How We Solved the Audience Problem for E4E
                  In today’s show we’re going to talk about…

                  * The troubles our "business" was having around membership, video, and our website
                  * How we solved these challenges by taking advantage of websites and systems that already exist
                  * How we went from hiding our assets to giving the world access - and how that grew our brand exposure
                  * Lots more!

                  20 min
                • NtR 30 – Overcoming Mistrust with Your Content
                  Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 28 - Your Online Business Listings
                  In today’s show, we’re going to talk about…

                  * Topic 1
                  * Topic 2
                  * Topic 3
                  * Topic 4
                  * Topic 5

                  Transcript
                  All right, my name is Will Hanke. My company is Red Canoe Media. Today we're gonna talk about your business listings and some different apps and different things that you can do, different websites you can use, to assist you with getting your business listed online correctly.
                  19 min
                • Ntr 29 – Leveraging Social Media for Better Brand Visibility
                  Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 29 - Leveraging Social Media for Better Brand Visibility
                  In today’s show we’re going to talk about…

                  * Which social media platforms do you need to be on
                  * What are Stories? What are #hashtags?
                  * Does anyone care if you're the owner?
                  * How to get more eyeballs on your posts (ie engagement)
                  * Lots more!

                  Join me and special guest Karen Fox as we talk about social media!
                  35 min
                • Episode 23: Founder and CEO Robert “Cujo” Teschner
                  Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.
                  In this episode, find out things like:

                  * What Rob would have done differently in his previous career
                  * The most satisfying part of his new career
                  * How the Air Force set Rob up for success after leaving the military

                  Get Rob's book Debrief to Win!
                  Guest Profile

                  Mr. Teschner is a combat veteran, former F-15 “Eagle” instructor at the prestigious Air Force Weapons school and a former F-22 “Raptor” fighter squadron commander. A 1995 distinguished military graduate of the Air Force Academy and 2013 distinguished graduate of the National War College, Mr. Teschner retired from the Air Force in December of 2015, having achieved the rank of full Colonel. He is now the Founder and CEO of VMax Group, a St. Louis-based national Leadership training company.
                  Other Notes/Links
                  To learn more about Robert "Cujo" Teschner visit www.vmaxgroupllc.com
                  pssst.... want to be a guest on the show?
                  38 min

                About Navigate the Rapids - Understanding Digital Marketing for Business Owners

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