In this episode of WestBIC’s Enterprising Podcast, Greg Heaslip breaks down the practical side of using AI in business. From understanding different AI models to crafting effective prompts using the CLEAR framework, Greg shares actionable insights for entrepreneurs looking to leverage AI tools intelligently.

He discusses why human judgement remains essential when working with AI, and explores how start-ups can use AI for customer discovery and market research.

Whether you're AI-curious or already experimenting with tools like ChatGPT, this conversation offers grounded advice on making AI work for your business without losing sight of what matters most: your own critical thinking and customer understanding.

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