In this episode, Alison McGonagle from WestBIC sits down with Evelyn Mc Glynn, entrepreneur, author, trainer and business coach with a passion for empowering women in business, building strong networks and encouraging a culture of giving across both business and community.
Evelyn's own story is one of resilience and reinvention: after 20 years as a stay-at-home mum, she launched her marketing career in her 40s, proof that it's never too late to start and succeed. As owner of evelynmcmarketing.com, she's celebrating 14 years in business, mentoring SMEs to grow, adapt and thrive, and building extensive networks across Donegal and Europe along the way.
In this conversation, Evelyn talks openly about starting her journey later in life, tackling imposter syndrome and learning to name your inner critic, and how to navigate marketing trends on a limited budget. She digs into the crucial difference between working in your business versus on it, and why solving a real problem for your customer, with clarity on exactly what you're offering, is at the heart of it all.
Evelyn is also the face behind the much-loved Donegal Mammy brand, sharing relatable, humorous and heartfelt takes on everyday life and community.
As founder of Donegal Giving, she's built a community-led initiative celebrating the power of giving time, talent and support, including a Transition Year programme that helps young people build confidence and discover their own capacity to give back.
This is a conversation about communication, curiosity and connection, and about what's possible when you commit to all three, at any stage of life.
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