In today’s tech-driven world, keeping up with digital trends can feel overwhelming, especially for smaller businesses and public organisations. But that’s where Data2Sustain steps in.

In this episode, John Brennan, CEO of WestBIC, and Mike Conroy, Director of Data2Sustain, unpack the critical role of Data2Sustain, a European Digital Innovation Hub (EDIH), in helping businesses transition toward sustainability through digital innovation.

Key highlights include:

• An introduction to Data2Sustain’s services, such as Business Model Development, 'Test-Before-Invest,' pilot projects, and skills training.
• The importance of combining tech and sustainability expertise to drive impactful change.
• Overcoming challenges like AI adoption and closing the digital skills gap.

Small businesses can often struggle to keep up with digital advances, so Data2Sustain is here to level the playing field. By providing access to technology and expert advice, the hub helps SMEs boost competitiveness, streamline their operations, and explore new growth opportunities.

For more information visit https://data2sustain.ie/ or contact WestBIC directly on https://www.westbic.ie/

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