Architectural Insights with Alicia Yao: From Architecture to PR and Marketing

In this engaging episode, Stephen Drew from the Architecture Social hosts Alicia Yao, a seasoned professional currently working at Brunswick Group. Alicia shares her journey from studying architecture at Westminster to transitioning into marketing and communications within the architectural industry. 

They discuss the challenges of architectural fees, the importance of knowing your worth, and the dynamics of working in a PR agency. Alicia offers valuable insights for both architecture students and professionals on navigating their careers and emphasizing the significance of building strong client and media relationships. 

Tune in for an inspiring conversation about the business side of architecture, career pivots, and the power of effective communication.

00:00 Introduction and Guest Welcome

00:27 Catching Up and Personal Updates

01:15 Alicia's Journey in Architecture

03:13 Internships and Industry Experience

04:54 Transition to Recruitment

08:47 Marketing and Communications Career

11:59 Working in a PR Firm

14:42 Navigating Client Relationships

20:37 Balancing Client Expectations and Project Value

22:15 The Importance of Maintaining Professional Relationships

24:27 The Impact of Low Fees on Architectural Projects

27:43 Negotiating Fees and Knowing Your Worth

33:35 Lessons from the Grenfell Tower Tragedy

37:14 Encouragement for Architects to Value Their Work

43:35 Final Thoughts and Contact Information

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