Hey architecture fans! This week we're giving you a sneak peek at our upcoming film about Brooks & Scarpa, and it's unlike any architecture story you've heard before. No glossy magazine feature here - just raw honesty about what it really takes to build a powerhouse design firm.

From Larry's early days helping his immigrant dad with construction to Angela's mission to transform cities, this power couple shares it all - including why they sometimes have to keep Larry away from construction sites!

Join us for this candid look at the creative breakthroughs, near-disasters, and everything in between that shaped one of LA's most innovative architecture firms.

Length: 90 seconds

Category: Architecture & Design

Series: Storylines of Design

How do you truly stand out in the architecture industry? In this follow-up episode, we dive deeper into real strategies for differentiation—beyond the usual clichés and overused tactics. If you’ve ever wondered why clients struggle to choose between firms or why pricing pressure keeps you stuck, this episode uncovers what’s really going on.

We discuss the counterintuitive ways pricing affects perception, why marketing is more than just a nice website, and how to use simple strategies that don’t cost a fortune to create an unforgettable client experience. Plus, we explore the surprising lessons architects can learn from unexpected industries.

If you’ve been relying on your portfolio alone to win work, this episode will change how you think about marketing—and your firm’s future.

• The hidden reason why raising your prices might bring you more clients.
• A common mistake that keeps architects stuck in a cycle of low fees.
• What an architect can learn from luxury hotels and Elon Musk’s Cybertruck.
• One simple change that could instantly improve how clients perceive your firm.

► Transcription: https://otter.ai/u/7_l6mghf9nJU709-Y_LNHa7fCvQ?utm_source=copy_url

► Feedback? Email us at [email protected]

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

What sets one architecture firm apart from another? In an industry overflowing with talent, many firms struggle to stand out. In this episode, we tackle one of the biggest challenges architects face—differentiation. Most firms unknowingly blend in, using the same tired strategies as their competitors. But what if those approaches are actually keeping you stuck?

We explore why traditional differentiators, like awards and sustainability credentials, often fail to make an impact. We also discuss the surprising ways architects unknowingly limit themselves and how their websites may be working against them. And, of course, we share stories—some frustrating, some eye-opening—about how architects are often perceived by outsiders.

If you're tired of competing on fees, struggling to attract the right clients, or feeling like just another name in the industry, this episode is for you.

• The real reason clients struggle to choose between architects—and it’s not what you think.
• The common mistake that makes your firm blend in, even when you think you’re standing out.
• Why some “ugly” websites convert better than beautifully designed ones.
• The perception problem architects don’t realize they have—until it’s too late.

► Transcription: https://otter.ai/u/SqxF7cICzNIoa8BGd53sflWF0gU?utm_source=copy_url

► Feedback? Email us at [email protected]

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

What if the key to long-term success in architecture and design wasn’t just great projects, but great relationships? In this episode, Ed Thompson, Director of Brick & Wonder, shares how this unique network is reshaping collaboration in the AEC industry. He reveals the surprising insights behind building a thriving community-driven business and why most firms are missing out on a crucial opportunity.

You’ll hear the fascinating backstory of how an ambitious development project led to an entirely new way of thinking about professional relationships. Ed also unpacks the mindset shift needed to go from chasing projects to creating an environment where opportunities naturally emerge. Plus, we explore the hidden power of referrals and why most professionals handle them the wrong way.

• The unconventional approach keeps top architects, developers, and consultants connected year-round.
• Why networking events fail—and what actually works to build lasting business relationships.
• The mistake most professionals make when trying to get referrals (and how to fix it).
• A simple but powerful shift that turns casual connections into high-trust collaborations.

To learn more about Ed, visit his:

Website: https://brickandwonder.com

LinkedIn: https://www.linkedin.com/in/ejgthompson/

► Transcription: https://otter.ai/u/HVhtEbcLLPYUILHykWjxn4b8y1g?utm_source=copy_url

► Feedback? Email us at [email protected]

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

In this episode, Enoch Sears and Rion Willard tackle some of the most pressing questions from small architecture firm owners. From managing finances to standing out in a competitive market, they share surprising insights that challenge traditional thinking. Along the way, they explore hidden factors holding practices back and reveal strategies for unlocking greater success.

Ever wonder if the tools you use are helping or hurting your business? Or why do some firms thrive while others struggle to grow? Enoch and Rion delve into common mistakes architects make and offer fresh perspectives that could change how you approach your practice. Whether you're just starting out or looking to refine your strategies, this episode is packed with thought-provoking ideas.

• The surprising way architects may unknowingly sabotage their business growth.
• A simple, often-overlooked strategy that can win you more work right now.
• Why relying on traditional solutions might be holding you back.
• A new perspective on balancing creativity and profitability.

► Transcription: https://otter.ai/u/KuL84GPuTt5clHewkOcWXH35AiI?utm_source=copy_url

► Feedback? Email us at [email protected]

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

What fuels the cynicism within the architecture profession? In this thought-provoking episode, Enoch Sears and Rion Willard explore an intriguing Reddit thread that sparks a deep dive into the hidden struggles architects face. From dashed expectations of glamour to the reality of long hours and low pay, they examine why disillusionment is so widespread. But amidst the challenges, there’s a hopeful message for those willing to see the opportunities.

Hear candid personal stories from Enoch and Rion about their early careers, university experiences, and what they wish they’d known starting out. Discover how architectural education shapes perception and why architects are uniquely equipped for success—inside and outside the profession.

This is an episode about peeling back the curtain, questioning norms, and finding empowerment in unexpected places.

• Why architecture schools might not be what you expect.
• A surprising career frustration most architects share.
• What Ivy League marketing can teach architects about business.
• How transferable skills could change your career outlook.

► Transcription: https://otter.ai/u/5TniwpTci_CGcgABK-1o6oLbyt4?utm_source=copy_url

► Feedback? Email us at [email protected]

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

What happens when an architect decides to take control—not just of the design, but the entire development process? In this episode, Rion Willard sits down with Josiah, an architect-turned-developer who made the bold leap from high-rise projects to building his own vision. He shares how a moment of burnout led him to rethink his career, ultimately reshaping his business model into something far more lucrative and fulfilling.

From funding his first project to scaling up with multiple developments at once, Josiah reveals the key insights that helped him transition from architect to entrepreneur. He breaks down the risks, the rewards, and the strategic moves that made it possible.

• The one decision that changed everything—and why many architects hesitate to make it.
• A simple yet overlooked strategy that lowers risk for first-time developers.
• How Josiah went from side projects to full-scale development in just two years.
• The biggest funding mistake architects make when trying to raise capital.

To learn more about Josiah, visit his:

Website: https://josiahmaddock.com/

LinkedIn: https://www.linkedin.com/in/josiahmaddock/

Facebook: https://www.facebook.com/josiah.maddock

Instagram: https://www.instagram.com/josiahmaddock/

► Transcription: https://otter.ai/u/QuxTMOItd0XgjtzAjoa4aEjgLYQ?utm_source=copy_url

► Feedback? Email us at [email protected]

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

In this episode, Marcus Gleysteen shares his inspiring journey as the head of a design-driven architecture studio. From lessons on finding the right clients to surprising insights about the balance between creativity and business, Marcus doesn’t hold back. His perspective will challenge what you think you know about success in architecture.

Marcus also opens up about how personal setbacks shaped his approach to work and life. Whether you're an aspiring architect or a seasoned professional, his stories and strategies will leave you reflecting on your own path. The way he’s using cutting-edge tools like AI might just surprise you.

• The unexpected advice Marcus gives to avoid burnout.
• Why some projects are more trouble than they’re worth.
• A bold perspective on balancing profit with passion.
• How one simple habit fuels creativity and resilience.

To learn more about Marcus, visit his:

Website: https://www.mgaarchitects.com/

Instagram: https://www.instagram.com/marcusgleysteenarchitects

LinkedIn: https://www.linkedin.com/company/marcus-gleysteen-architects

► Transcription: https://otter.ai/u/UjcLBmizNyK3EM2AP6I_Ge4M5uM?utm_source=copy_url

► Feedback? Email us at [email protected]

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

Discover why architects face ongoing challenges with salaries and fees in this insightful episode. Hosts Rion Willard and Enoch Sears explore the root causes of low compensation and long hours in the profession, drawing from their experiences across the UK, the US, and beyond. They question if regulations, client perceptions, or something deeper is to blame.

The conversation takes an unexpected turn as they share surprising insights from other industries and discuss how architects can reclaim control over their fees. You’ll hear personal stories, bold opinions, and practical ideas for building a business that supports creativity and financial stability.

This episode isn’t just about diagnosing the problem—it’s about finding solutions. Tune in for a mix of humor, inspiration, and actionable advice to transform how you think about architecture and business.

• Why some architects thrive while others struggle—and what makes the difference.
• A shocking story about fees that might change how you approach clients.
• The unexpected lessons architects can learn from unlikely industries.
• A powerful concept to help you take control of your business destiny.

► Transcription: https://otter.ai/u/4saCknAlrWf0N-_mSKEEneG1NWE?utm_source=copy_url

► Feedback? Email us at [email protected]

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

In this engaging episode, Peter Barker, partner at Ryder Architecture, shares his journey from ancient languages to shaping one of the UK’s leading architectural practices. Discover how Ryder grew from its Newcastle roots to become an international force, redefining education, training, and the role of architecture in business. Peter reveals innovative approaches that have not only shaped his career but also transformed the future of architectural education and practice.

Gain insights into Ryder’s groundbreaking apprenticeship program and hear Peter’s unique perspective on navigating architectural career paths. He discusses the balance between creativity and practicality, and the evolving expectations of leadership in architecture.

• The surprising way ancient languages helped shape Peter's architectural career.
• How Ryder Architecture turned a challenge into an innovative educational model.
• Why understanding business is crucial for architects—and how Ryder tackles it.
• A fresh take on the role of design constraints in fostering creativity.

To learn more about Peter, visit his:

Website: www.ryderarchitecture.com

LinkedIn: https://www.linkedin.com/in/peter-barker-6291a917/

Instagram: https://www.instagram.com/ryderarchitecture/?hl=en-gb

Twitter: https://twitter.com/Ryder1953?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

► Transcription: https://otter.ai/u/pkZtQ5Q_RuHCGntNoQkiUrlL-ng?utm_source=copy_url

► Feedback? Email us at [email protected]

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!