End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

In this thought-provoking episode of the Business of Architecture podcast, Rion Willard sits down with long-time collaborator Nicole, whose work with firm owners goes far beyond strategy and business systems. Together, they explore the hidden forces shaping how architects think, act, and lead—often without realizing it.

Nicole reveals why many practice owners feel stuck, overwhelmed, or adrift, even when they’ve “done everything right,” and how unseen layers of belief can quietly limit results. She shares powerful shifts that can help leaders reclaim clarity, tap into their core identity, and run their business with more freedom and impact.

Along the way, you’ll hear stories, analogies, and unexpected moments of insight that might just change how you see your own challenges.

Inside, you’ll discover:

• The hidden “handbrake” most architects don’t know is slowing them down
• A simple daily habit that rewires your thinking without effort
• How to turn even setbacks into strategic advantages

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

What if the secret to winning more architecture work wasn’t just better design, but better communication? In this thought-provoking episode, Rose Marshall of ING Media pulls back the curtain on how architects can become allies, not just suppliers. Her approach flips the script on how architects show value—and who they’re showing it to.

Rion and Rose explore a recent industry report that connects surprising dots between investment trends and future-proof practices. You’ll hear about the biggest missed opportunities many firms don’t even realize they’re ignoring. And, while there are plenty of tips for communication, the real gold is in how you look at your role as an architect.

• What do bees, data centers, and student housing have in common—and why should architects care?
• Why your next big commission may depend on what you don’t talk about in your project posts.
• The simple lens that turns an architect from a hired hand into a strategic partner investors can’t ignore.

To learn more about Rose, visit her website: https://www.ing-media.com/

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

In this raw and eye-opening episode, Enoch Sears and Rion Willard dive deep into the unseen forces that shape your results as a business leader. They share real stories—from awkward social encounters to emotional breakthroughs—that reveal what’s really holding architects back from success. You’ll hear surprising lessons from monasteries, mastermind rooms, and even airplane aisles.

More than just business tactics, this episode explores the hidden signals you send without knowing it—and how they shape client trust, team culture, and your bottom line. Enoch and Rion get personal, exposing their own blind spots and how they’ve worked through them. You’ll walk away seeing leadership in a whole new light.

On this episode, you’ll discover…

• The invisible scent that silently kills deals (and how to clear it). • What 200 people taught Rion about “fake” confidence—and the moment that changed everything. • How Enoch disarmed an angry stranger… and what it unlocked.

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

In this bold episode of Business of Architecture, host Enoch Sears sits down with serial entrepreneur and black belt Adam Marburger. From hitting personal rock bottom to building six companies, Adam shares raw lessons that will challenge how you think about growth, pain, and leadership. His story starts with heartbreak—and leads to unexpected clarity.

What follows is a grounded conversation about building real wealth, emotional freedom, and business systems that actually work. Adam doesn’t sugarcoat the journey. He reveals the mindset shifts that helped him turn chaos into clarity—and what most architects get totally wrong about delegation and control.

• The brutal 2-word phrase that changed everything—and why you need to say it to yourself
• Why your “dream team” might be the biggest thing holding you back
• The hidden mistake most firm owners make when trying to scale (and what to do instead)

To learn more about Adam, visit his website: https://www.adammarburger.com/

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Frank and Megan Lin didn’t set out to build a high-profit, award-winning firm. For years, they worked late, chased too many projects, and tried to out-hustle their burnout. Then something happened that changed the entire direction of their practice—and their lives.

In this episode, they share what it really took to stop grinding and start growing. You’ll hear how they created freedom without sacrificing design, and how they reconnected with their deeper purpose through the business itself. If you’ve ever wondered whether building a thriving firm means giving up your life, this episode is for you.

Here’s a taste of what you’ll discover:

• The hiring ritual that saved their culture—and helped eliminate expensive missteps
• The one mindset shift that turned a draining practice into a design-led enterprise
• Why most architects stay broke (and the invisible belief keeping them stuck)

This is one of the most honest, inspiring conversations we’ve had. Don’t miss it.

To learn more about Frank & Megan, visit their website: https://www.coxiststudio.com/

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

In this episode of Business of Architecture, Rion Willard sits down with Robert Yuen, CEO of Monograph, to explore how architecture firms can stop running in survival mode and start operating with clarity, cash flow, and confidence. Robert shares insights from Monograph’s latest benchmarking report—revealing what separates the high-performing firms from the rest. You'll hear how new tools and mindsets are helping firm owners shift away from outdated habits that keep them stuck.

They dive into the quiet killers of profit most architects overlook, and why your billing method might be the reason you're still underpaid. Plus, Robert opens up about the one decision Monograph made that’s quietly revolutionizing how small studios grow. If you’re feeling squeezed by project chaos or cash droughts, this conversation will make you rethink what’s possible.

Listen to discover:

• The surprising billing switch that makes firms instantly more profitable
• A simple habit that separates thriving studios from struggling ones
• Why some architects earn twice as much—with fewer projects

Ready to listen?

To learn more about Robert, visit his website: https://robertyuen.com/

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode of Business of Architecture, host Rion Willard sits down with Mike Linn, the fractional CFO behind some of the most financially secure architecture firms today. They explore why most architects unknowingly sabotage their own profit — and how to fix it without becoming a “numbers person.” If you’ve ever felt stressed about cash flow or unsure about when to hire, this episode will speak directly to you.

Mike shares the mindset shift that turns messy financials into a tool for freedom, not frustration. He explains how simple changes in how you track time and plan ahead can radically improve the health of your firm. And you’ll hear how real firms are using these tools to confidently grow and reclaim their time.

You’ll discover:

• The silent profit leak hiding inside 90% of firms
• A smarter way to hire — even when cash is tight
• The real reason your invoicing feels chaotic (and how to fix it fast)

To get in contact with Mike directly, send him an email at [email protected]

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Running a successful architecture firm for decades is no small feat—especially when it spans three generations. In this heartwarming and high-energy episode, Scott Spector of Spectorgroup shares the story of how his father built a practice that shaped the skyline of Long Island—and how Scott expanded its reach into Manhattan and beyond. The conversation dives into culture, legacy, and what it really takes to build a firm that thrives across time.

From stories of “visiting dad’s dirt” to lessons learned in lacrosse and leadership, Scott reveals the hidden ingredients that fuel sustainable growth. You’ll hear how he hires with intention, energizes his teams, and strikes the elusive balance between creativity and accountability. It’s a masterclass in positive leadership—with just enough grit.

• The unusual team system that unlocked surprising productivity
• How to grow a firm without killing your creativity—or your culture
• Why this firm says "no" to cookie-cutter hires—and how it pays off

To learn more about Scott, visit his website: https://www.spectorgroup.com/

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Most architecture firm owners don’t realize how much money they’re leaving on the table. In this episode, financial experts Tal and Rachel Richards, CPA, reveal some of the most common — and costly — mistakes architects make when it comes to taxes. They also offer powerful insights on how to build long-term wealth with the income you’re already earning.

Whether you’re just starting out or have a small team, this conversation will change how you think about profit, planning, and even partnerships. Enoch guides the discussion toward real-world scenarios so you can apply these lessons today. But be warned — what you don’t know might already be hurting you.

In this episode, you’ll discover:

• A legal setup most architects choose — and why it could quietly wreck your margins
• The surprising place many firm owners hide thousands (without knowing it)
• How smart architects turn business income into tax-free personal wealth

Tune in — your future self will thank you.

To learn more about Tal & Rachel, visit their website: https://www.joingelt.com/

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

In this episode of Business of Architecture, we dive into a sharp, honest conversation with Elias Christeas, founder of Lighthouse Digital Marketing, about what really works—and what doesn’t—when architects try to grow their firms online. From digital visibility to long-term reputation, Elias pulls back the curtain on common traps and powerful strategies architects often overlook. Whether you're fighting to stand out in a crowded market or dreaming of building a lasting legacy, this episode offers an eye-opening perspective.

Elias shares stories from the field, busts a few myths, and reveals how to pivot marketing tactics to match your goals—and your personality. Don’t be surprised if you start rethinking your entire website before the show ends.

• The surprising website mistake that’s costing you leads, without you realizing it.
• Why most SEO strategies fail before they even begin.
• What elite firms do after they stop chasing clients.

To learn more about Elias, visit his website: https://lighthouse-digitalmarketing.com/