Jacob Parks, co-author of The Growth Engine: A Guide to Building a World-Class Business Development Function in Professional Services. He has over 20 years of experience leading strategy, growth, and operations at Profitable Ideas Exchange (PIE for short) where he has helped professional services firms such as McKinsey, KPMG, and Accenture build sustainable growth engines.

On this episode of Inside the Firm, Kurt Weierstall gives us an update on the economy, then we try out Google’s latest free tool, Pomelli, and finally why 85% is good enough. Join us as we go back Inside the Firm!

Marianne Page spent nearly three decades as a senior manager at McDonald’s, mastering the art of consistent operations that build trust, loyalty, and business growth. She won both the President’s Award and the Circle of Excellence Award for top performance and team leadership. Today, she runs a global business helping entrepreneurs implement systems that run their operations and develop high-performing teams. Marianne is the author of three best-selling books—Simple Logical Repeatable, Process to Profit, and Mission: To Manage—and delivers keynotes on “Kickass Consistency,” teaching leaders how to achieve consistent leadership, team performance, and customer experience.

Mark Zweig is a renowned entrepreneur, author, and educator in AEC industries who has built multiple companies, advised thousands of firm CEOs, written extensively, and all while pursuing passions in cars, motorcycles, architecture, and family.

On this episode of Inside the Firm, architects understand the pain, how to be better at your job, and finally what are your biggest financial mistakes? Join us as we go back Inside the Firm!

Fletcher Wimbush, CEO of Discovered Performance Hiring Software, has spent the past decade solving some of the toughest challenges in hiring. A recognized thought leader, he has published extensively on reference checking, aptitude assessments, and the role of AI in candidate selection. His FACT Driven Hiring System consistently delivers million-dollar results, cementing his reputation as a game-changer in the industry. Beyond transforming organizations, Fletcher has helped thousands of individuals build successful careers, extending his impact across the hiring landscape.

On this episode of Inside the Firm, what is the hardest thing to deal with as an architect, then are we in a recession, and finally, why should everything you do be made simple, logical and repeatable? Join us as we go back Inside the Firm!

Anthony Morena is the Founder and Principal of Mortar Group, a boutique investment management and development firm that has been shaping New York City's residential landscape since 2001. As a licensed architect in both New York and New Jersey with 25 years of combined investment, design, and development expertise, Anthony represents a unique "architect-as-developer" model that sets him apart in the real estate industry.

On this episode of Inside the Firm does density ever create affordable housing, then some hot takes from Tyler Suomala, and finally, what is generative engine optimization and why should it be your next focus? Join us as we go back Inside the Firm!

Eugene Gershman is a real estate developer who grew his father’s construction company into a $30M/year development arm before the market forced him to regroup. Today, he focuses on smarter, high-impact projects, capital raising with clarity, and building sustainable businesses. Eugene’s journey has taught him how to lead through uncertainty, manage risk, and stay mentally resilient when the market shifts. He partners with property owners and emerging developers to bring single- and multi-family projects to life, sharing the lessons of experience along the way. His motto: “Don’t sell your land—develop it.”