Mike Deaton is a real estate entrepreneur, endurance athlete, and co-founder of Flipping Dirt, a land-flipping coaching program that’s helped hundreds of people create income, time freedom, and peace of mind through simple vacant land deals. After leaving senior leadership roles in Big Tech, Mike and his wife Ligia built a profitable land business producing consistent five- and six-figure returns, while also partnering in over $90 million in commercial real estate syndications. He’s the co-author of Flipping Dirt and the voice behind Life: Elevated, where he shares lessons on performance, wealth, and designing a life on your own terms.

Maja Kalra is a former architect turned marketing coach who spent over a decade in architectural practice before helping others avoid the same burnout she experienced. Today, she works with architects to attract better clients, get paid what they’re worth, and build sustainable practices without relying solely on word of mouth. Through strategic LinkedIn marketing, Maja helps architects turn overlooked profiles into clear, compelling client magnets—so they can work on projects they actually enjoy and build a future on their own terms.

Scott Reynolds is the co-founder and CEO of UpCodes, an AI-powered platform transforming how the building industry accesses and navigates construction codes. Driven by the belief that access to the law shouldn’t be a burden, Scott teamed up with his brother Garrett, a software engineer, to build a smarter, more equitable solution. A Y Combinator alumni, Scott brings a rare blend of industry insight and startup tenacity. Today, he leads UpCodes’ mission to empower the people who design and build our cities, by making the law accessible, actionable, and AI-enhanced.

On this episode of Inside the Firm, the biggest prefabricated home building plant is clowing, then natural gas is being phased out?, what’s the solution to get more Colorado ADUs built, and finally, how did architecture fees get so low?! Join us as we go back Inside the Firm!

Nathalia Melo is a mother of two, wife, former Olympia champion, and globally recognized fitness and wellness expert with over 15 years of experience. She’s a sought-after speaker on health, wellness, and lifestyle—regularly presenting to corporations, including AM100 law firms—and has spoken in more than 30 countries. As a coach leading a multidisciplinary team with a Registered Dietitian and Licensed Counselor, Nathalia has helped thousands of high-achieving women over 35 simplify their approach to fitness, health, and life so they can thrive both personally and professionally.

On this episode of Inside the Firm, an Ai review, then why are houses so expensive, and finally, we’re repealing sprinkler requirements, really?! Join us as we go back Inside the Firm!

Kevn Kennon, is here today to discuss. “Modern Cities, Historic Souls" and the intersection of architecture, sustainability, and storytelling. In 1988, he joined Kohn Pedersen Fox (KPF) in New York and became a partner in 1996. In 2002 he founded Kevin Kennon Architects, an architecture and design firm based in New York City. He has received major design awards ranging from the American Institute of Architects, the Architectural League Young Architects Award, and the Progressive Architecture Award.

Gianpiero has built one of Toronto’s leading design studios (Audax), around Human Architecture, a philosophy born from recognizing how modern environments often overlook beauty in favor of efficiency. His work seeks to restore the enduring design principles that create spaces of meaning and emotion.

Scott Beebe is a business coach, speaker, author, and podcast host, best known as the founder of Business On Purpose. He helps business owners escape the chaos of working in their business by implementing systems, processes, and purpose through his proven Business On Purpose Roadmap. Scott’s journey includes earning a Division-1 SEC football scholarship as a walk-on, graduating from theology school, selling pharmaceuticals for Pfizer, and planting churches with his wife Ashley. Since 2005, he’s also worked in rural Nigeria supporting sustainable business and agricultural initiatives. Scott lives in Bluffton, South Carolina with his family, where he continues to equip leaders to build healthier businesses and lives.

Trent’s passion for construction was inspired by watching his father’s hard work in the industry. After graduating from North Dakota State University, he began his career at a small construction firm, where he spent four years honing his skills. His journey with PCL began shortly thereafter, leading him through a series of leadership roles: 18 years in preconstruction and estimating, four years as operations manager, and ultimately, district manager. Join us as we explore the constructions side