Blair Enns, founder of Win Without Pitching and author of The Four Conversations, joins the podcast to share a powerful framework for selling expertise as an architect. He explains how positioning yourself as a trusted advisor rather than just a service provider leads to stronger client relationships and better business outcomes.

The conversation explores the four key stages of selling—probative, qualifying, value, and closing conversations—helping architects identify the right clients, set prices based on value rather than industry norms, and confidently say no to misaligned projects. Blair also discusses common sales pitfalls, how to recognize red flags in client relationships, and why shifting the focus from selling to advising creates more successful engagements.

Whether you're struggling with pricing, client fit, or closing deals, this episode provides actionable insights to help you build a more profitable and sustainable architectural practice.

This week at EntreArchitect Podcast, The 4 Steps to Selling Your Expertise as an Architect with Blair Enns.

Learn more about Blair online at Win Without Pitching, check out his podcast 2Bobs, and connect with him on LinkedIn.

EA219: Pricing Creativity with Author Blair Enns [Podcast]

The Four Conversations: A New Model for Selling Expertise by Blair Enns [book]

Go to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.

ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.

Jed Byrne shares his journey in real estate development and the role of content creation in fostering connections and educating others. From newsletters to podcasts and YouTube, he emphasizes the importance of architects and developers producing content that builds trust and engagement. Jed discusses the balance of content creation with professional work, highlighting the value of starting with constraints to prevent burnout.

He encourages listeners to embrace learning, stay consistent, and connect with their communities through various media platforms. Based in Raleigh, Jed is deeply invested in the city’s growth, sharing insights through his newsletter, Oak City CRE, and his podcast, Dirt NC.

This week at EntreArchitect Podcast, Sharing the Business of the Built Environment Through Content Creation with Jed Byrne.

Learn more about Jed online at his substack, check out the Dirt NC podcast, and subscribe to the Raleigh Commercial Real Estate Newsletter.

Go to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.

ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.

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In this episode, George Proud shares his journey at the intersection of architecture, design, and technology. From his early experiments with VR to co-founding Gendo, he has explored how emerging tools can enhance architectural visualization with precision and control.

He discusses the evolution of Gendo, the challenges of securing venture capital, and the importance of strong co-founder relationships. George also reflects on how AI is reshaping the future of architecture firms and offers practical advice for small firms looking to embrace new technologies and stay competitive in a rapidly changing industry.

This week at EntreArchitect Podcast, Simple Browser-based CGI for Architects with George Proud.

Learn more about George online at Gendo, and find him on LinkedIn.

Go to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.

ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.

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Tune in as Chris Novelli discusses his content creation journey, including podcasts and YouTube, to establish authority and foster client connections. Through his long-term content strategy, Chris has amplified visibility and credibility for n3 Architecture, proving that a holistic approach to design extends beyond blueprints and into the digital realm.

With over 100 projects under his belt, Chris understands the pitfalls of settling for cookie-cutter designs. In this podcast, he delves into the intricacies of crafting homes that not only boast unique aesthetics but also seamlessly integrate with clients' lifestyles.

This week, enjoy the Best of EntreArchitect Podcast: The ROI of Content Creation for Architects with Chris Novelli.

Connect with Chris online at n3narchitecture, check out his YouTube Channel, book, and other resources, and find him on LinkedIn.

Go to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.

ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.

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In this conversation, Mark speaks with the minds behind Brand Groupies, Carey Balogh and Lauren Genest. Join us as we delve into their journeys from fashion and PR backgrounds to becoming trailblazers in the architecture industry.

Carey Balogh, Founder and CEO of Brand Groupies, brings over 25 years of visionary entrepreneurship to the table. With a rich history in brand development, public relations, social media, and marketing, Carey has become a stalwart in delivering exceptional experiences for clients across various sectors.

Lauren Genest, Partner and President of Brand Groupies, is a creative and strategic force in corporate communications and public relations. With two decades of experience, Lauren shares insights into shaping executive public personas and implementing strategies for increased client visibility and long-term brand growth.

Together, Carey and Lauren discuss the crucial elements of consistent messaging, developing a compelling brand story, and crafting effective strategies for social media and PR. Gain valuable insights into choosing the right platforms for posting content and the evolving role of technology in the industry. Uncover the future vision of Brand Groupies and how they continue to shape the landscape of personal branding.

Whether you're an architect, entrepreneur, or branding enthusiast, this episode is packed with actionable takeaways. Join us as we explore the fascinating journeys, industry insights, and expert advice that will empower you to build a strong and lasting brand presence.

This week, enjoy the best of EntreArchitect Podcast, The Critical Connection Between Traditional PR Services and Social Media with Carey Balogh and Lauren Genest.

Connect with Lauren and Carey at Brand Groupies, or follow them on Instagram and LinkedIn.

Go to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.

ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.

Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

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Explore the world of design and creativity with Henry Gao, a multifaceted San Francisco-based professional. As a home designer, illustrator, artist, photographer, and online educator, Henry is on a mission to revolutionize the way architects and interior designers approach their craft.

Since 2016, Henry has been at the forefront of developing a groundbreaking process that liberates professionals from traditional office constraints. His expertise lies in empowering individuals to enhance their drawing skills, design more efficiently, and unleash their creativity—all through the medium of the iPad.

In this episode, Henry shares his journey from working for a firm to becoming an entrepreneur. He delves into the challenges of entrepreneurship and emphasizes the importance of establishing a strong online presence. Discover how Henry seamlessly integrates traditional methods with modern technology, considering the iPad as an extension of his pen and paper roots. He advocates for embracing new possibilities and fostering a direct, intuitive design process where the mind, hand, pencil, and iPad seamlessly intertwine.

Whether you're an architect, interior designer, or simply someone passionate about design, Henry Gao provides valuable insights. Tune in to gain a deeper understanding of the transition to a digital workflow, with Henry offering free resources and software recommendations for those interested in incorporating the iPad into their creative journey.

This week, enjoy the best of EntreArchitect Podcast, iPad Hand Drawing Workflow for Architects with Henry Gao.

Connect with Henry online at Henry Gao, check out his free resources, and find him on Youtube and Instagram.

Go to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.

ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.

Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

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In this episode, we sit down with Julie Flattery, a marketing and PR expert with a lifelong passion for architecture. Growing up with an architect father, Julie learned early on how the spaces we inhabit shape our emotions and well-being. With over 30 years of experience, she’s honed her craft in helping AEC firms stand out and win business through compelling proposals.

Julie, the owner of Julie Flattery Company and co-owner of Deconstructed Workshops, delves into the art of proposal creation for architects, engineers, and contractors. She shares insights on how to weave storytelling into proposals to resonate with clients and secure projects. Tune in to hear her journey, the strategies that have led to her success, and tips on preparing architecture proposals that win.

This week's best of EntreArchitect Podcast, Preparing Architecture Proposals That Win with Julie Flattery.

Connect with Julie online at Deconstructed Workshops, and find her on Instagram, Facebook and LinkedIn.

Go to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.

ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.

Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

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Join Mark and Evan as they explore the evolving landscape of the architectural profession in the face of technological advancements. In this enlightening conversation, Evan draws from his extensive experience in both practice and education to shed light on the imperative for architects to embrace change and cultivate a culture of innovation within their firms.

Evan and Mark discuss the gradual integration of technology within architecture, stressing the necessity for architects to adapt to new tools and processes to remain competitive. They underscore the pivotal role of leadership in driving this transformative journey and emphasize the need for architects to harness their human skills in tandem with technology.

As Evan paints a visionary picture of the future, listeners will gain insights into the integration of AI into every facet of architecture, from design to construction. Through engaging dialogue, Evan champions the idea that architects' true value lies in their ability to craft experiences and environments that positively impact society.

Listeners are encouraged to envision a future where embracing technology is not just an option but a necessity for success. Evan shares practical strategies for firms of all sizes to start experimenting with AI tools and pave the way for a brighter future in the architectural realm.

Join Evan Troxel, a renowned architect, educator, and technology aficionado, as he navigates the ever-evolving landscape of architecture, inspiring listeners to embark on their journey of innovation and change. Tune in for an insightful exploration into the future of architecture, where adaptability and forward-thinking pave the path to lasting relevance and success.

This week, enjoy the best of EntreArchitect Podcast, Architects and Change: How to Develop an Innovation Plan for Your Architecture Firm with Evan Troxel.

Connect with Evan online at TRXL.co. Check out the podcast at ArchispeakPodcast.com, or follow him on Instagram, Twitter, and LinkedIn.

EA321: The Digital Practice with Architect Futurist Evan Troxel [Podcast]

EA135: Hacking Your Life for ARE Success and Beyond with Architect Evan Troxel [Podcast]

Go to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.

ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.

Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

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In this episode of the EntreArchitect Podcast, Mark sits down with Courtney Rombough, AIA, a licensed architect with a deep passion for remodeling and adding to old homes. Courtney shares her journey into architecture, her experiences working at renowned firms, and how her tech-savvy mindset has shaped her practice. She explains how she integrates LIDAR scanning and iPads into her workflow to improve accuracy and collaboration and discusses the benefits of working with offshore teams for small firms looking to scale.

With over 16 years of experience spanning diverse roles, including user experience design in a tech startup, Courtney offers actionable advice on project management, technology adoption, and staying innovative while delivering exceptional design.

This episode is packed with insights for architects striving to enhance their processes and grow their firms.

This week at EntreArchitect Podcast, Leverage LIDAR Technology and Offshore Teams to Maximize Your Small Firm with Courtney Rombough.

Learn more about Courtney online at CourtneyRombough.com, and find her on Facebook, Instagram and LinkedIn. 

Go to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.

ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.

Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

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Janine Arricchio, a sought-after business and mental fitness coach for the Design | Build community, shares her inspiring journey from being a perfectionist and people pleaser to empowering creative entrepreneurs. With 20 years of experience as an interior designer and project manager, combined with a Columbia MBA and over a decade of personal growth, Janine has developed a unique coaching approach that blends artistic intuition, scientific insight, and a touch of magic.

In this episode, she discusses how she helps her clients identify what’s not working in their lives, reprogram their minds for positivity, and build thriving businesses with peace of mind. Janine also reflects on the transformative impact of the pandemic, the importance of empathy in personal and professional growth, and the daily practices that fuel lasting happiness and success.

This week at EntreArchitect Podcast, Take Yourself From Stress and Chaos to Calm and Clear as a Small Firm Architect with Janine Aurichio.

Learn more about Janine online at Yes 2 Yum, get 10% off the Mental Fitness Master Class with code ENTRE10 (expires 01/05/25), and find her on Instagram and LinkedIn.

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Go to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.

ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.

Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

Mentioned in this episode:

Context & Clarity

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