Join John Morris and Ron Moore on this episode of the In The Club by Club Colors, engage in an insightful conversation about client acquisition in the modern workforce. They discuss the importance of human interaction, balancing premium services with mass marketing, challenges in managing a fitness business, the evolution of workforce skills, and the crucial role of relationships in sales and leadership. Ron shares valuable insights into engaging employees, utilizing social media, implementing corporate wellness programs, and the significance of ongoing communication and adaptation.

KEY TAKEAWAYS

• Importance of human interaction in client acquisition.
• Balancing premium services with mass marketing for broader accessibility.
• Strategies for employee engagement, including social media and corporate wellness programs.
• Prioritizing relationships, communication, and adapting to evolving workforce dynamics.
• The significance of understanding customer needs through surveys and feedback.
• Evolution of workforce skills: from transactional to relationship-focused selling.
• Future goals: Sophisticated use of technology, co-branding, and aspiring for the CEO position.

QUOTES

• "Your net worth is your network."
• "If you're not able to evolve and grow with what the consumer wants and needs and you're not willing to even open up and ask questions, I think businesses will fail."
• "What builds you is the relationships, but then you get to that point that now we're looking at... What do we do next? ... Talk to some human beings."
• "The end all be all for me is looking for the head seat of the bus."

Connect and learn more about Ron Moore and his work through the links below.

LinkedIn: https://www.linkedin.com/in/ron-moore-b1837812a/
Website: https://www.xsportfitness.com/

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Club Colors: https://www.clubcolors.com/