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Navigating Complex Media Buys – Lara Aulestia (1060 Advisors)
Lara Aulestia is founder and CEO of 1060 Advisors, a paid media strategy, planning and buying company serving the public affairs and political industry. She has an extensive background in political media buying with past roles at iHeartMedia, Resonate, Xandr, and Warner Media.
In this episode we dig into the need to layer media buys across platforms to achieve our desired reach and frequency objectives.
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By Eric Wilson
5
3636 ratings
Lara Aulestia is founder and CEO of 1060 Advisors, a paid media strategy, planning and buying company serving the public affairs and political industry. She has an extensive background in political media buying with past roles at iHeartMedia, Resonate, Xandr, and Warner Media.
In this episode we dig into the need to layer media buys across platforms to achieve our desired reach and frequency objectives.
Subscribe on YouTube:
Visit the Campaign Trend Website:
Follow us on X
Follow us on LinkedIn
Subscribe to our Newsletter
Become a Campaign Trend Insider
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