Provider's Edge | Peak Performance Guide for Healthcare Entrepreneurs

Navigating Corporate Crises: The Art of Apology and its Impact on Business Success with Sabrina Runbeck Ep 62


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Explore how the art of apologizing can shape the fate of a business during a crisis. 

As an executive or founder in the healthcare space, it’s crucial to understand the significance of an apology, especially when things go wrong. An appropriate apology can mean the difference between escalating a crisis and mitigating damage, between losing trust and rebuilding relationships. 


We will explore 3 case studies:


  • Case Study: United Airlines Incident
  • The public fallout and the missed opportunity in expressing regret.

    • Case Study: Deepwater Horizon Incident
    • BP's handling of the oil spill and the crucial role of accepting responsibility.

      • Case Study: Snapchat's Advert Misstep
      • How Snapchat's apology lacked genuine repentance.


      • Key Takeaways:


        • Understanding the 5 Apology Languages: Expressing Regret, Accept Responsibility, Make Restitution, Genuinely Repent, and Request Forgiveness.


        • Their importance in maintaining a company's reputation and customer relationships.



        Episode Timeline:


        [00:03:38] - United Airlines case study


        [00:07:08] - Expressing regret


        [00:13:17] - CEO Tony Hayward's public statement


        [00:15:10] - The deep water horizon oil spill


        [00:20:25] - The impact of a poorly handled apology


        [00:26:45] - Making restitution


        [00:30:34] - Rebuilding trust and overcoming setbacks



        Links and Mentions:

        The 5 Apology Languages by Gary Chapman



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        Provider's Edge | Peak Performance Guide for Healthcare EntrepreneursBy Sabrina Runbeck, MPH, MHS, PA-C, HealthTech Power Broker, Business Partnership Creator, Board Advisor

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