In this episode, we explore the evolving landscape of cost per lead (CPL) benchmarks for remodelers in 2025, emphasizing the impact of rising costs in advertising channels like Google and Meta. We define what constitutes a lead and provide crucial median CPL figures across various platforms. Listeners will learn effective strategies to optimize lead generation, including realistic CPL targets and the importance of swift follow-up. Additionally, Darren Slaughter shares insights on improving homepage performance to enhance lead quality. Tune in for essential tips to maintain profit margins in a competitive market.