Digital advertising is not new, but there's so much to digital ads that business leaders do not take advantage of, or even understand. But how do you learn what you don't know you're missing? Philippe LeMaitre, Digital Coordinator with ad agency Workshop, comes by to talk creating demand for your products and services, capturing that interest, and converting it through digital advertising channels. After listening, you'll know how to access big data to reach your ideal buyers, what questions to ask your digital partners, and how to attribute revenue goals to specific ads.