June 25, 2025

Navigating Digital Success in Outdoor Marketing with Eric Clark

1 hour 5 minutes

How do you break through the noise in the outdoor industry? Join us for an engaging chat with Eric Clark, Digital Director at Gunpowder, INC., and co-founder of Okayest Hunter, as he shares insider strategies for thriving in digital marketing and content creation. From mastering affiliate marketing to launching apps and growing a podcast network, Eric reveals how to connect with audiences authentically in the hunting and outdoor space. Learn actionable tips on leveraging influencers, navigating platform challenges, and building a brand that resonates with entrepreneurs and outdoor enthusiasts alike. Whether you're a startup founder or a marketer aged 25–40, this episode offers fresh insights to elevate your digital game.

What You Will Learn:

How to craft a balanced affiliate marketing strategy for maximum impact.

Practical steps to grow a podcast network from the ground up.

Creative ways to market hunting brands despite platform restrictions.

The importance of aligning influencer campaigns with broader marketing goals.

How to build authentic brand relationships for long-term growth.

Key Topics Discussed:

The evolution of affiliate marketing and its role in the outdoor industry.

Challenges and successes of launching a hunting-focused app like Outland.

Why influencer marketing isn’t a “set and forget” strategy.

The power of community and network effects in podcast growth.

How AI and LLMs are reshaping SEO and content strategies.

Navigating advertising restrictions for hunting brands with creative tactics.

Show Resources:

⁠Okayest Hunter Website⁠ – Explore Eric’s podcast network and outdoor brand.

⁠Gunpowder, INC.⁠ – Learn about their work with outdoor industry giants.

⁠Turning Feral by Zach Hansen⁠ – A book mentioned by Eric, diving into outdoor life and personal growth.

Quotes:

“If you think it’s a technological tool that you can stand up and set and forget... you didn’t try shit.” – Eric Clark [00:23:00]

“I’ve gotten more out of what I would call ROR, return on relationship, from podcasting than anything else.” – Eric Clark [00:47:00]

“You have to be everywhere you would, and it’s just, we don’t have that kind of budget.” – Eric Clark [00:59:00]

Transcript Excerpts:

[00:17:00–00:18:00] “An influencer can be a content provider and have influence and drive conversion... A creator is just giving you content behind the scenes. They don’t have a large following... I value them for ad content creative because I can get content from different corners of the country for a pretty affordable price.” – Eric Clark explains the difference between influencers and content creators, offering a fresh perspective for entrepreneurs looking to maximize their marketing budget.

[00:31:00–00:32:00] “We launched their spring journal last year when they came back to print... We called it opening day... Everybody moved at the same time... You can’t get away from it. That’s a well-formed plan.” – Eric shares how synchronized marketing efforts can create a wave of brand visibility, a must-hear for startups aiming to make a splash.

Conclusion:

Eric Clark’s insights into digital marketing, podcasting, and the outdoor industry are a goldmine for entrepreneurs looking to stand out. Tune in, apply his tips on building authentic connections, and share this episode with your network to spark meaningful conversations!

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