Pharmaceutical Executive

Navigating Distrust: Pharma in the Age of Social Media

Listen Later
In this episode of the Pharmaceutical Executive Podcast, CEO and Founder of Sooth, Ian Baer, is back to discuss:
  •  The growing distrust in social media
  • Why people trust friends and influencers over companies
  • The EMA's departure from X 
  • Concerns about information accessibility
  • The healthcare industry's trust gap 
  • "Dark Social"
  • and SO MUCH MORE!
    • Pharmaceutical Executive has a brand new look! Click through our February issue here: https://www.pharmexec.com/journals/pharmaceutical-executive/pharmaceutical-executive-february-2025 
    ...more
    View all episodesView all episodes
    Download on the App Store
    Pharmaceutical ExecutiveBy Pharmaceutical Executive Podcast
    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    14 ratings

    More shows like Pharmaceutical Executive

    View all
    Global News Podcast by BBC World Service

    Global News Podcast

    7,701 Listeners

    WSJ Your Money Briefing by The Wall Street Journal

    WSJ Your Money Briefing

    1,716 Listeners

    WSJ What’s News by The Wall Street Journal

    WSJ What’s News

    4,353 Listeners

    The McKinsey Podcast by McKinsey & Company

    The McKinsey Podcast

    389 Listeners

    WSJ Tech News Briefing by The Wall Street Journal

    WSJ Tech News Briefing

    1,634 Listeners

    HBR IdeaCast by Harvard Business Review

    HBR IdeaCast

    1,832 Listeners

    WSJ Minute Briefing by The Wall Street Journal

    WSJ Minute Briefing

    673 Listeners

    Bold Names by The Wall Street Journal

    Bold Names

    1,450 Listeners

    The Readout Loud by STAT

    The Readout Loud

    325 Listeners

    Thoughts on the Market by Morgan Stanley

    Thoughts on the Market

    1,298 Listeners

    The Journal. by The Wall Street Journal & Spotify Studios

    The Journal.

    6,083 Listeners

    BioCentury This Week by BioCentury

    BioCentury This Week

    34 Listeners

    Biotech Hangout by Daphne Zohar, Josh Schimmer, Brad Loncar, Tim Opler & more

    Biotech Hangout

    19 Listeners

    The So What from BCG by Boston Consulting Group BCG

    The So What from BCG

    221 Listeners

    WSJ's Take On the Week by The Wall Street Journal

    WSJ's Take On the Week

    145 Listeners