The Remote CMO

Navigating From Growth at All Costs to Efficiency: JumpCloud's CMO Shares Playbook

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In this episode of The Remote CMO, Micah Hirschman, Chief Marketing Officer of JumpCloud, shares his experiences in leading a fully remote marketing team for a global IT management platform. Micah discusses JumpCloud's approach to remote work, strategies for fostering creativity and trust in a distributed team, and his views on current marketing trends.

Key Topics Discussed:

  • JumpCloud's marketing team structure, including the integration of SDRs into the marketing department
  • Strategies for driving creativity and collaboration in a remote environment
  • Building trust and fostering human connections in virtual teams
  • The importance of Service Level Agreements (SLAs) between marketing and sales
  • Adapting marketing strategies to different business cycles and market conditions
  • The role of AI in B2B marketing and its current impact
  • Account-based marketing: reality vs. hype

    • Actionable Takeaways for Remote Marketing Leaders:

    1. Be intentional about meeting types to drive creativity (fact-sharing, brainstorming, decision-making)
  • Prioritize human connection and small talk in one-on-ones to build trust
  • Implement a culture of feedback, starting with low-stakes feedback
  • Use the "do, try, consider" feedback model to guide team members
  • Create detailed SLAs between marketing and sales to improve collaboration and accountability
    • ...more
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    The Remote CMOBy The Global Talent Co.