The Remote CMO

By The Global Talent Co.

The Remote CMO is dedicated to exploring all-things hiring, managing, and leading exceptional remote marketing teams.

This show is brought to you by GlobalTalent.co... more

· Business

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FAQs about The Remote CMO:

How many episodes does The Remote CMO have?

The podcast currently has 19 episodes available.

The Remote CMO episodes:

February 20, 2025Building a Remote-First Marketing Team: Lessons from Jen Rapp, CMO of Superside
In this episode of The Remote CMO, Jen Rapp, Chief Marketing Officer at Superside, shares her experiences in leading a remote marketing team for a creative-as-a-service company. Jen discusses her transition from the outdoor industry, including her role at Patagonia, to marketing leadership in tech. She explains how her adventurous background as a climber and BASE jumper has shaped her approach to creativity and risk management in remote marketing.

Key Topics Discussed
Jen’s career journey from PR at Patagonia to marketing leadership in tech.
The challenges of transitioning from traditional industries to fast-growing tech startups like DoorDash.
Superside’s unique positioning as a creative-as-a-service platform for enterprise technology companies.
How to thrive as a remote marketing leader by building relationships with cross-functional teams.
Advice for marketers transitioning into the tech industry and working closely with founders.
Building and managing a global marketing team in a fully remote environment.

Actionable Takeaways for Remote Marketing Leaders
Embrace change by being flexible, willing to learn, and understanding the core business dynamics when transitioning from traditional industries to tech.
Invest in understanding your company’s product by spending time with product and engineering teams to grasp the ins and outs of your offerings.
Foster relationships to improve collaboration by building strong personal connections with your team members, ensuring everyone feels connected despite being remote.
Encourage risk-taking in marketing by drawing from your life experiences, much like Jen does from her outdoor adventures.
Be adaptable as a remote CMO by adjusting your meeting cadence and leadership approach to meet the needs of a distributed team.
...more
36min
February 13, 2025Scaling Global Teams: Inside Deel's Marketing Strategy with Leslie Lee
In this episode of The Remote CMO, Leslie Lee, VP of Marketing at Deel, shares her experience in leading a remote marketing team for a global HR and payroll platform. Leslie discusses Deel’s journey as a remote-first company, the challenges of managing a globally distributed team, and the strategies they’ve used to scale while staying customer-centric.
Key Topics Discussed
How Deel became the fastest-growing B2B startup, embracing remote work from inception.
Leslie’s biggest marketing failure and the lessons learned about community building.
The differences between leading marketing at Deel vs. Atlassian and adapting to remote-first cultures.
Strategies Deel uses to build trust in a fast-moving, remote environment.
Deel’s approach to hiring global talent outside of traditional tech hubs.
How Leslie manages a 60-person marketing team across multiple time zones and cultures.
Why Deel prioritizes customer-centricity, with leadership directly engaging with customers.
How AI tools like MidJourney and content creation automation are helping Deel’s marketing team.

Actionable Takeaways for Remote Marketing Leaders
Establish trust by understanding what the CEO cares about most and proving marketing’s alignment with those KPIs.
Instead of spreading your team thin across many small trade shows, focus on fewer high-impact events with a stronger presence.
Talent exists beyond Silicon Valley—find and develop high-potential marketers from diverse global backgrounds.
In a remote-first world, set clear expectations early on and give your team the trust and flexibility to execute autonomously.
Use AI for content creation, creative ideation, and translation to cut down manual work and accelerate campaigns.
...more
33min
October 02, 2024Scaling a Customer-Centric Remote Marketing Team: Insights from Help Scout’s VP of Marketing
In this episode of The Remote CMO, Kristen Bryant Smith, VP of Marketing at Help Scout, shares her experiences in leading a remote marketing team for a customer support software company. Kristen discusses Help Scout’s customer-centric approach, the importance of maintaining a strong culture in remote teams, and how her team fosters innovation while delivering a seamless customer experience.
Key Topics Discussed
Help Scout’s customer-centric marketing approach in a remote-first environment.
Building a strong, unified culture across a fully remote marketing team.
Aligning marketing efforts with customer success to enhance overall brand value.
The importance of collaboration between marketing and customer support teams.
Strategies for maintaining productivity and creativity in a distributed team.
Challenges in managing cross-functional teams remotely and how to overcome them.
Fostering innovation within a customer-first mindset in remote marketing operations.
...more
26min
September 27, 2024Building a High-Performance Remote Marketing Team: Lessons from Bluecore
In this episode of The Remote CMO, Jason Grunberg, Chief Marketing Officer of Bluecore, shares his experiences in leading a remote marketing team at a company specializing in retail marketing automation. Jason discusses how Bluecore has adapted its strategies to drive e-commerce success, the importance of personalization in marketing, and the challenges and opportunities presented by leading a remote team in a rapidly evolving industry.
Key Topics Discussed
The role of personalization in scaling marketing efforts for e-commerce brands.
Strategies for building and managing a high-performance remote marketing team.
How Bluecore approaches the challenges of maintaining customer engagement in a remote-first world.
The importance of aligning marketing efforts with data-driven insights to optimize performance.
Lessons learned from scaling a remote team in a fast-paced industry.
The impact of remote work on Bluecore’s ability to innovate and adapt to market trends.
Best practices for fostering collaboration and creativity within a geographically dispersed team.
...more
35min
September 11, 2024Remote Leadership Strategies for High-Performance Teams
In this episode of The Remote CMO, Siobhan Hayes, Director of Marketing at Float, shares her experiences in leading a remote marketing team for a SaaS company that specializes in resource management software. Siobhan discusses the strategies that have enabled Float to build a cohesive, high-performing team in a fully remote environment, as well as the unique challenges and opportunities of remote work in the SaaS industry.
Key Topics Discussed
The importance of establishing clear communication protocols for remote teams.
How Float maintains a strong company culture despite being fully remote.
Strategies for effective onboarding and integration of new team members in a remote setting.
The role of flexibility in managing a remote marketing team across different time zones.
Approaches to maintaining productivity and accountability in a remote-first environment.
Challenges and solutions for fostering collaboration in a geographically dispersed team.
The impact of remote work on the evolution of marketing strategies at Float.
...more
24min
September 04, 2024Building a Strong Culture in a Fully Remote Marketing Team
In this episode of The Remote CMO, Ian Lowe, Chief Marketing Officer at Level Access, shares his experience in leading a remote marketing team for a company dedicated to digital accessibility. Ian discusses the challenges and strategies involved in managing a fully remote team while driving the mission of making technology accessible to all.
Key Topics Discussed
Strategies for managing a mission-driven marketing team in a remote environment.
The importance of aligning marketing efforts with the core mission of digital accessibility.
Scaling a remote marketing team while maintaining a strong company culture.
The role of transparency and communication in effective remote leadership.
Challenges faced when hiring and onboarding remote talent in the tech industry.
Balancing short-term marketing goals with long-term mission-driven objectives.
Tactics for fostering creativity and innovation in a remote-first team.
...more
25min
August 30, 2024Building Resilient Marketing Teams in a Remote-First World
In this episode of The Remote CMO, John Schneider, CMO at Betterworks, shares his experience in leading a remote marketing team at a performance management platform focused on driving employee engagement and aligning teams with business outcomes. John discusses the challenges and strategies for managing remote teams during periods of significant change and uncertainty.
Key Topics Discussed
The importance of maintaining transparency and trust within a remote marketing team.
Strategies for effectively leading a remote team during times of crisis and uncertainty.
How Betterworks adapted its marketing approach to address the changing business landscape.
The role of communication in ensuring alignment and productivity in a remote environment.
Balancing short-term priorities with long-term strategic goals in remote team management.
Lessons learned from transitioning to a remote-first leadership model.
The impact of remote work on team culture and collaboration.
...more
31min
August 14, 2024Distributed Talent Management: A CMO's Approach to Remote Team Success
In this episode of The Remote CMO, Jacob Varghese, Chief Sales and Marketing Officer at AgencyAnalytics, shares his experience in scaling a remote marketing team and driving rapid growth for a SaaS platform designed for marketing agencies.
Key Topics Discussed:
Agency Analytics' growth from 45 to 130 employees in three years
The structure and distribution of the 20-22 person marketing team across multiple countries
Strategies for sourcing and managing remote marketing talent
The importance of sales and marketing alignment in driving growth
Transitioning from a demand generation focus to building brand awareness
Leveraging AI tools in marketing and sales processes
Prioritizing revenue generation, brand building, and community development
...more
19min
July 22, 2024From Brazil to India: Managing a Global Remote Marketing Team at Zyte
In this episode of The Remote CMO, Marie Moynihan, Chief Marketing Officer of Zyte, shares her experiences in leading a fully remote marketing team for a web data extraction company. Marie discusses Zyte's approach to remote work, strategies for fostering collaboration, and how they maintain team cohesion across global time zones.
Key Topics Discussed:
Zyte's marketing team structure and global distribution
The implementation of EOS (Entrepreneurial Operating System) for remote team management
Strategies for maintaining informal interactions in a remote environment
The hiring process for remote marketing talent
Challenges of remote work and how Zyte overcomes them
The importance of trust and communication in remote teams
...more
21min
July 12, 2024Navigating From Growth at All Costs to Efficiency: JumpCloud's CMO Shares Playbook
In this episode of The Remote CMO, Micah Hirschman, Chief Marketing Officer of JumpCloud, shares his experiences in leading a fully remote marketing team for a global IT management platform. Micah discusses JumpCloud's approach to remote work, strategies for fostering creativity and trust in a distributed team, and his views on current marketing trends.
Key Topics Discussed:
JumpCloud's marketing team structure, including the integration of SDRs into the marketing department
Strategies for driving creativity and collaboration in a remote environment
Building trust and fostering human connections in virtual teams
The importance of Service Level Agreements (SLAs) between marketing and sales
Adapting marketing strategies to different business cycles and market conditions
The role of AI in B2B marketing and its current impact
Account-based marketing: reality vs. hype
Actionable Takeaways for Remote Marketing Leaders:
Be intentional about meeting types to drive creativity (fact-sharing, brainstorming, decision-making)
Prioritize human connection and small talk in one-on-ones to build trust
Implement a culture of feedback, starting with low-stakes feedback
Use the "do, try, consider" feedback model to guide team members
Create detailed SLAs between marketing and sales to improve collaboration and accountability
...more
28min

FAQs about The Remote CMO:

How many episodes does The Remote CMO have?

The podcast currently has 19 episodes available.