• The Importance of Market Research: Carol emphasizes the need for thorough research and understanding your audience's needs before launching any offer. She shares a personal story of launching a retreat at the wrong time and the valuable lessons learned.
• Client Avatars Matter: Christy and Carol discuss the importance of developing clear client avatars to shape your marketing efforts. Knowing your audience’s goals and challenges helps craft content that resonates.
• Timing is Everything: From marketing to leadership development, the timing of your offer is crucial. Carol learned that launching during busy seasons (like fall for parents) or slower times (like summer) can affect success.
• Building Relationships through Conversations: Carol highlights how engaging with clients outside of sales moments fosters trust and builds stronger relationships. She explains how she involves her clients in product development, gaining valuable insights without pressuring them into a sale.

Actionable Tips:

1. Interview Your Audience: Before developing a new product or service, ask your potential clients directly what they need and what would make your offer a "no-brainer" for them.
2. Leverage Relationships: Use your existing client network to gather insights and generate referrals.
3. Be Transparent: Be upfront about what you're offering, including time commitments, costs, and expected results. This builds trust and ensures your clients are fully informed.

Connect with Carol Stizza:

• LinkedIn: Carol Stizza
• Website: Relevant Insight

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com