In this episode, Kristi Mitchell welcomes Ray Trevino, a devoted entrepreneur and Chief Happiness Officer for Pioneer Texas LLC. Ray shares his journey of navigating marketing challenges, including hiring contractors and the importance of aligning marketing strategies with a company's mission and vision. Discover valuable lessons on vetting marketing providers, the necessity of a strategic plan, and how foundational clarity can drive business success.

Key Takeaways:

• The importance of ensuring marketing contractors understand your business.
• The significance of checking the background and portfolio of potential marketing providers.
• The need for a comprehensive strategic plan to guide marketing efforts.
• The risks of launching marketing efforts without a strong strategy in place.
• The role of mission, vision, and values in shaping effective marketing content.
• Insights on evolving marketing strategies as businesses grow and change.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com