Jon Clayton marks Architecture Business Club’s 100+ episodes (nearing 120) and explains how new listeners can quickly find relevant content using newly added episode categories on architecturebusinessclub.com. He lists key themes including business strategy and growth, marketing and lead generation, personal brand, sales and pricing, systems and automations, mindset and wellbeing, career journeys, content/PR/podcasting, industry events, community, and team collaboration. Spotlighting the Business Strategy and Growth category, he highlights the most downloaded episode. He also recommends a lesser-known “hidden gem”, and shares his personal favourite.

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Episode Highlights

00:00 Why This Episode Exists

00:50 The Back Catalogue Problem

01:41 New Website Categories

02:03 All Episode Themes Overview

02:58 Why Categorising Matters

04:00 Business Strategy & Growth Episodes

04:16 Most Popular Business Strategy & Growth Episode

06:28 Hidden Gem in Business Strategy & Growth

08:50 Personal Favourite Of Mine

11:59 Wrap Up

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Key Takeaways

You can break big goals into smaller parts

Instead of planning your whole year at once, divide it into 90-day chunks. This makes it easier to see where you're going and change direction if you need to. It's like planning a road trip in stages rather than trying to map out everything at once.

You will make mistakes, and that's okay

When you run a business, you'll mess things up sometimes. You might waste money or make poor choices. The important thing is to learn from what went wrong and move forward. Don't be too hard on yourself about it.

You need to create urgency to get people to buy

If your service is available all the time, people will think they can buy it later and they'll forget about it. You should use special launches or limited-time offers to give people a reason to act now instead of putting it off.

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