Architecture Business Club with Jon Clayton

Avoiding Costly Miscommunication in Architecture: Clearer Client Communication with Usman Yaqub

Jon Clayton hosts Architecture Business Club with guest Usman Yaqub, president of the Chartered Institute of Architectural Technologists and director at Studio Yaqub Architecture, to discuss how miscommunication and technical jargon damage projects and client relationships. Usman explains that clients, contractors, planners, engineers, and consultants view the same project through different lenses—emotional investment, buildability and program, or compliance and policy—so communication must be adapted to what “success” means for each audience and to reduce “scope canyons” between silos. He shares examples where stakeholders misunderstood milestones and where “planning approval” was wrongly assumed to mean ready-to-build, stressing the need to confirm understanding. Practical tactics include using relatable explanations, storytelling, and visual tools like drawings, BIM, and visualisations, plus framing meetings to invite questions.

Today’s Guest

Usman Yaqub is the current President of The Chartered Institute of Architectural Technologists & Director at Studio Yaqub Architecture. He’s an Associate Lecturer at The University of the West of England and holds positions with a number of charities and not for profit organisations. He also established the popular online CPD series - CPD in 43.

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Episode Highlights

00:00 Introduction

01:12 Meet Usman Yaqub

02:11 Different Lenses Different Goals

03:33 Keeping Clients Emotionally Engaged

05:10 Bridging Scope Canyons

06:19 Jargon That Backfires

06:58 Simplicity Shows Expertise

08:04 Making The Process Accessible

10:09 Miscommunication Stories

10:46 Milestones And Expectations

11:59 Planning Approval Confusion

13:12 Spotting When They Don't Get It

14:50 Planning Vs Building Regs Explained

16:25 Bookending Meetings For Clarity

18:28 Tailoring To Each Audience

22:05 Storytelling And Visual Tools

23:57 Biggest Communication Advice

24:59 Final Thoughts And Where To Connect

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Key Takeaways

Think about who you are talking to

Everyone you work with sees a project differently. A client cares about how it will change their life. A contractor cares about how to build it. A planner cares about rules and policy. When you understand what matters to each person, you can talk to them in a way that makes sense for them — and things go much more smoothly.

Simple words show more skill than big ones

Using jargon might make you feel clever, but it can leave people confused and too embarrassed to say so. The real skill is taking something complex and explaining it in plain language. If someone walks away understanding you, that is a much better result than if they walk away impressed but lost.

Good communication means checking understanding, not just sharing information

Saying something clearly is only half the job. You also need to make sure the other person has understood it the same way you meant it. Watch for small signs — hesitation, odd questions, or repeated words — that tell you there may be a gap. Ask "what questions do you have?" instead of "do you have any questions?" to give people a proper chance to speak up.

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Connect with Usman Yaqub on LinkedIn 🤝

Learn more about Studio Yaqub Architecture 🖥️

Follow or Connect with Jon on LinkedIn 🤝

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Fixing Budget Misalignment in Residential Projects.

A conversation with Michael Sweebe on Build Cost Estimation. Host Jon Clayton interviews residential architect Michael Sweebe of Sweebe Architecture about the common problem of homeowners’ design goals outpacing their budgets and the lack of early tools to define scope and estimate costs. Mike shares how his childhood experience in an unsuitable apartment shaped his focus on homes as expressions of memory, identity, and aspiration, and how 20 years in commercial practice led him to residential work. He explains how a COVID-era, space-by-space cost spreadsheet helped him give live ballpark project costs, preventing clients from spending money on drawings they couldn’t afford to build. That approach evolved into Scopify, a free homeowner app (beta) that estimates “soup to nuts” build costs by U.S. postal code and delivers pre-qualified leads to architects, reducing unbillable qualification time.

Today’s Guest

Michael Sweebe is a practicing architect & the founder of Sweebe Architecture. Mike’s practice specialises in residential architecture & interior design – designing homes that bring families closer together. Mike is also the founder of Scopify – a new app helping homeowners to estimate & control their build costs from the outset & to connect them with the best service providers.

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Episode Highlights

00:00 Introduction

01:01 Meet Michael Sweebe

01:36 What We Will Cover

02:08 A Childhood Home Mismatch

03:00 Drawing Plans At Age Nine

04:19 Finding Purpose Early

05:41 From Uni To Real Practice

06:40 Why Homeowners Matter More

08:42 Residential Brand Mindset

09:44 Residential Project Pitfalls

10:23 No Tools For Early Costing

12:16 Chicken and Egg Problem

13:14 Building Without Architectural Guidance

14:46 COVID Spreadsheet Solution

15:47 Space By Space Estimating

16:47 Why Homeowners Think In Rooms

18:15 Live Pricing Saves Projects

20:24 Stop Gatekeeping Cost Info

21:51 Limits Of One To One Help

22:29 Sales Funnel Sparks Scopify

24:52 Scaling Impact Nationwide

26:47 Scopify Beta Overview

27:28 Homeowner Experience And Pricing

28:12 Postal Code Cost Algorithm

29:15 40 40 20 cost rule

30:00 Qualified Leads For Architects

30:54 Beta Results And Conversions

34:05 Homeowners Know 85 Percent Of What They Want

34:54 How To Try Scopify

35:23 Key Takeaway

36:16 Must Have Business Resource

39:11 Where To Find Michael Sweebe

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Key Takeaways

Help homeowners understand costs before they hire anyone.

If you work in architecture or home design, one of the biggest problems you will see is that homeowners have no idea what things cost. When they find out late in the process, it can kill the whole project. You can save everyone a lot of time and money by giving people a rough idea of costs right at the start — before they pay for drawings or sign any contracts.

Think about spaces the way the people living in them do.

When you are working with homeowners, remember that their home is about more than just building materials and square footage. It is about who they are, what they care about, and what kind of life they want to live. If you keep that in mind, you will do better work and build stronger relationships with your clients.

Technology can help you reach more people and save time.

If you are a small practice, you can only help so many clients on your own. But if you use the right tools — like an app that lets homeowners self-qualify before they even speak to you — you can spend your time with people who are actually ready to go ahead. That means less unpaid time in meetings that go nowhere, and more clients who are a good fit for your work.

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Subscribe on YouTube (for upcoming video episodes!) 📺

Send a Voicemail to the show (we listen to every message!) 📢

Learn more about Scopify 🖥️

Test the Scopify app 🖥️

Learn more about Sweebe Architecture 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

Follow or Connect with Jon on LinkedIn 🤝

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Top Marketing & Lead Generation Episodes for Architecture Practices

Jon Clayton introduces a roundup of Architecture Business Club episodes focused on improving marketing and lead generation for architecture practices beyond a website portfolio and occasional Instagram posts. Jon highlights the most popular marketing and lead generation episode to date, shares a “hidden gem,” and reveals one of his personal favourites.

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Episode Highlights

00:00 Introduction

01:32 Most Popular Marketing & Lead Generation Episode To Date

02:42 The Right Way For Architecture Firms To Use LinkedIn

03:53 A Hidden Gem From Our Marketing & Lead Generation Episodes

05:05 How To Use Pinterest To Build Know, Like & Trust

06:19 A Personal Favourite From Our Marketing & Lead Generation Episodes

07:39 Strategic Marketing System For Small Firms

09:47 Wrap Up

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Key Takeaways

Show who you are, not just what you build

On LinkedIn, you might think sharing photos of your finished projects is enough. But clients want to know you. They want to see your personality, understand how you work, and feel they can trust you. Try sharing why you love what you do or a little about your process — that personal touch can make a big difference.

Pinterest can help you reach clients early

Pinterest is not really a social media platform — it works more like a search engine. If you post helpful content there, people can find you while they are still deciding which architectural designer to hire. Over time, they get to know your work, trust your brand, and when they are ready, they come back to you.

A lean marketing system can work for small firms

You do not need a big team to market well. Start by getting clear on who your dream client is, create a simple core offer, and set up a way to bring in leads. Even a small "gateway offer" — like a paid strategy session — can help turn first conversations into paying work and grow your business step by step.

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Get to grips with LinkedIn in this popular podcast episode

Learn how to leverage Pinterest in your architecture practice

Build an effective marketing system for your micro-sized business

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Subscribe on YouTube (for upcoming video episodes!) 📺

Send a Voicemail to the show (we listen to every message!) 📢

Curious about podcasting? Click here to book a chat with Jon 🎧

Follow or Connect with Jon on LinkedIn 🤝

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Host Jon Clayton welcomes Kathy Ennis of Little Piggy Ltd to Architecture Business Club to discuss why many solopreneurs and micro business owners struggle and what drives success. Kathy explains that talented people often rely on passion and “window dressing” marketing without learning core business skills, especially planning and cashflow forecasting. She outlines her five “Ps”: people (start with psychographics and choose who you want to buy from you), product (for services, productise offers into clear packages and entry levels), price (set targets based on business costs, salary, tax and profit, then align pricing with customer and offer), promotion (balance brand and sales marketing; go beyond social media with networking, lead magnets and email), and productivity (allocate time to run the business, build systems, and outsource).

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Today’s Guest

Kathy Ennis is the founder of LittlePiggy and an award-winning Business Mentor who specialises in working with Solopreneurs, Freelancers and Side-Hustlers to build businesses that actually work and bring them the success they deserve.

After 20 years in the corporate world, Kathy launched her own business in 2000 at 40, knowing nothing about business. It didn't all go to plan – redundancy, a financial crisis, and even pension fraud tested her resolve – but she learned, adapted and built something sustainable. Those hard-won lessons became the foundation of everything she now teaches.

With over 26 years of running her own businesses, Kathy knows that talent and passion aren't enough. You need the business fundamentals. That's why she developed her 5Ps framework – People, Products, Price, Promotion and Productivity. It's a practical, proven approach that takes clients from assumptions and guesswork to clear strategy and consistent profit.

Kathy works one-to-one with business owners and delivers training through organisations including Enterprise Nation and Visionnaires, where she tutors and coaches on start-up and business growth programmes. She previously tutored on the York St John University MBA programme and runs the Women Talk Business programme for the Business and IP Centre Norfolk. She's also a regular public speaker and workshop facilitator.

What sets Kathy apart is her straight-talking, no-fluff approach. She doesn't coach people on their feelings about business, she teaches them what they don't know. Because running a business is a skillset, and it's one you can learn.

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Episode Highlights

00:00 Introduction

00:49 Meet Kathy Ennis

02:15 Why Solopreneurs Start

03:49 Passion vs Profit Gap

04:22 Planning Builds Profit

05:21 Architecture Iceberg Analogy

07:15 Unsexy Business Basics

08:54 Five Ps Framework

10:30 Know Your People

11:01 Psychographics Over Demographics

12:28 Choose Who Buys

13:47 Productising Services

19:40 Packages To Upsell & Downsell

25:35 The Golden Triangle Of Pricing

26:28 Turnover Not Salary

27:42 Tiered Offers Math

28:45 Supermarket Pricing Analogy

29:36 Spreadsheet Stress Test

30:17 Packages Versus Capacity

31:16 Avoid Salary Replacement Trap

33:26 Unemotional Numbers Mindset

34:47 Reevaluate Offer And Audience

35:21 Brand Versus Marketing

36:10 Beyond Social Media

37:52 Lead Magnets And Email

39:49 Productivity For Solopreneurs

41:33 Outsource To Build A Team

44:14 Final Takeaways And Wrap

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Key Takeaways

Running a business is a skill you can learn

Just because you are great at what you do does not mean you automatically know how to run a business. Kathy points out that most solopreneurs are brilliant at their craft but do not understand the basics of business. The good news is that business skills can be learned. Once you start learning things like pricing, planning, and knowing your customers, you put yourself on much firmer ground.

Know your numbers before you set your prices

Do not just think about what you want to take home as a salary. You need to work out how much it costs to run your business, pay yourself, cover tax, and have a little left over to reinvest. Once you know that total number, you can work backwards to figure out your prices and how many clients you need. Using a simple spreadsheet to do this takes the emotion out of it and helps you make clear, sensible decisions.

Plan your marketing and do not rely on social media alone

Many small business owners rely too heavily on posting on Instagram or LinkedIn and hope that their work will speak for itself. Kathy says you need a proper marketing strategy that includes email, face-to-face networking, and things that bring people to you, like a free resource or a short introductory chat. The more people know you and what you do, the more likely they are to refer others to you.

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Subscribe on YouTube (for upcoming video episodes!) 📺

Send a Voicemail to the show (we listen to every message!) 📢

Connect with Kathy Ennis on LinkedIn 🤝

Visit Kathy’s website 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

Follow or Connect with Jon on LinkedIn 🤝

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Host Jon Clayton interviews Annette Mashi on Architecture Business Club about repurposing existing website content—case studies, portfolios, photos, and blog posts—so more people see it across platforms and are driven back to the website. Annette explains a top-down process: start with a large piece (e.g., an energy-efficiency case study), turn it into a blog, then break it into topic-specific newsletters and short LinkedIn posts that link back to the blog. They discuss finding content ideas in everyday client conversations and frequently asked questions, using AI tools like ChatGPT as a starting point while editing for voice and avoiding generic language, and why LinkedIn builds awareness, email newsletters nurture leads over long sales cycles, and blogs provide depth and a content library. Annette emphasises client-focused benefits over “we” messaging and highlights the value of a supportive professional network.

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Today’s Guest

Annette Mashi creates magic with words. She gives visibility to female architects, interior designers, and women in the construction industry. She positions them as experts, demonstrates the value they provide, and helps them stand out from their competition so they attract clients they love and win their dream projects.

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Episode Highlights

00:00 Introduction

00:43 Introducing Annette Mashi

01:13 Why Repurpose Content

02:05 Multi Platform Sharing

02:30 Driving Website Traffic

03:14 Channels To Use

03:31 Top Down Process

03:57 Case Study Example

04:22 Turning A Case Study Into A Blog

04:45 Turning A Blog Into A Newsletter

05:02 LinkedIn Snippets

05:27 Main Course Analogy

05:56 No Reinventing Wheel

06:14 Repurpose Podcasts Too

06:52 Guest Appearance Content

07:09 Ask For Transcripts

07:49 Finding Content Ideas

08:27 Marketing Team Analogy

10:48 Client Questions Content

12:30 Social Proof Framing

13:05 AI Repurposing Pitfalls

14:21 Use AI As Tool

17:19 ChatGPT Tells

18:18 Content Ecosystem Package

19:49 Awareness Building Content

20:11 Nurturing Content

20:44 Why You Need To Nurture Leads

21:44 Email Newsletter Opportunity

22:15 How Often To Send Your Email Newsletter

24:13 Flow Analogy

25:12 Results From Just Eight Blogs Per Year

25:39 Building A Content Library

26:42 Long Term Benefits From Content

28:09 Linking Content Together

29:46 Putting It Into Practice

30:55 Getting Started With Content Repurposing

32:11 Sharing Your Process

32:31 Content Marketing Book Recommendations

33:28 Benefits Vs Features

34:29 A Simple Exercise: We Vs You

35:26 The Resource Annette Mashi Can't Live Without

37:15 Closing And Connect

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Key Takeaways

You already have more content than you think

You don't need to start from scratch. Look at what you've already got — a case study, a project photo, a blog post. You can take one big piece of content and break it into smaller pieces for LinkedIn, your newsletter, and your website. It's like getting more meals from one big cook-up. Stop letting good work sit there unseen.

You need to share your content in more than one place

Putting something on your website and hoping people will find it doesn't work. You need to share it across different places — social media, email, your blog. Each place does a different job. LinkedIn helps new people find you. Your email list keeps people warm over time. Your blog shows them how you think and what you can do. Together, they bring people closer to hiring you.

You should email your list at least once a month

Most designers — around 85% — don't send regular emails. That means if you do, you're already ahead of the crowd. People often take a year or more before they're ready to hire an architect. Sending a monthly email keeps you in their minds. Even if they don't read every word, they see your name and remember you're there. That matters a lot when they're finally ready to get started.

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Subscribe on YouTube (for upcoming video episodes!) 📺

Send a Voicemail to the show (we listen to every message!) 📢

Connect with Annette Mashi on LinkedIn 🤝

Visit Annette Mashi’s Website 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

Follow or Connect with Jon on LinkedIn 🤝

—

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Jon Clayton hosts Architecture Business Club with guest Kevin Crawford, an architecture practice leader with 20+ years’ experience who implemented a succession plan at Crawford Architecture via a transition to employee ownership. They define succession planning as future-proofing the business, protecting legacy, and ensuring continuity if the owner retires, can’t work, or dies, noting many practices delay it until it becomes urgent. Kevin shares how waiting until his father was around 70 created pressure and highlights why planning matters for owners, families, staff career paths, valuation, and avoiding rushed sales to the wrong buyer. They discuss that succession planning applies to all firms, including sole practitioners, and stress the need to take time away from day-to-day work, use structured planning (including ideas from the book “Traction”), clarify roles, communicate a shared vision, and maintain discipline.

Today’s Guest

Kevin Crawford is an architecture practice leader with over 20 years of experience running and growing a practice, before putting a succession plan in place through a transition to employee ownership. Today, he’s the founder of Designing Success and co-founder of ASC and Pilotis, where he helps architecture practice leaders design better businesses — gaining more clarity, time and freedom, while strengthening the person behind the practice.

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Episode Highlights

00:00 Introduction

00:46 Meet Kevin Crawford

01:20 Why This Topic Now

01:40 Defining Succession Planning

02:15 Planning For Inevitability

02:49 Family Firm Backstory

03:58 New Ventures Plan From Day One

04:33 Ostrich To Eagle Mindset

05:18 Forced Change And Complexity

05:39 Most Firms Delay This

06:23 Reactive Industry Trap

06:52 Hamster Wheel Workaholism

07:27 Two Year Transition Journey

08:03 Balancing Three Stakeholders

08:29 Protecting The Legacy

08:48 Choosing Employee Ownership

09:36 Others Still Ignore It

10:18 Why Succession Matters

10:42 Time With Family Motivation

12:34 Shared Vision And Culture Shift

13:53 Risks Of Leaving It Late

15:28 Is Succession Planning Relevant To Small Firms

16:33 Buying Time To Plan

20:25 Consequences Of Ignoring It

22:36 Collaboration Over Competition

24:24 Where To Start Today

24:49 Frameworks And Reflection

26:21 Discipline And Weekly Structure

27:41 Key Takeaways

29:26 Employee Ownership Realities

30:31 Must Have Business Resource

30:51 Project Management Game Changer

32:02 Connect With Kevin

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Key Takeaways

Don't put it off — start thinking about succession planning now.

It's easy to say "I'll deal with it later," but Kevin learned the hard way that waiting too long makes everything harder. His dad was 70 before they started planning, and by then it was stressful for the whole family. Even if you're not ready to act right now, you should at least start thinking about what happens to your business when you're no longer running it.

You need to make time to work on your business, not just in it.

Kevin used to think working longer hours was the answer. He'd start at 4am and work until midnight. But that didn't help him plan for the future — it just kept him stuck on the hamster wheel. The real change came when he stepped away from the day-to-day and gave himself proper time to think. You need to block out time in your week to focus on the bigger picture, even if it's just a couple of hours on a Friday.

Succession planning matters no matter how big or small your practice is.

You might think this only applies to large firms, but Kevin says it's just as important for sole practitioners. If your business depends entirely on you, what happens if you can't work? Who looks after your projects and your clients? Having a plan in place protects you, your team, and the legacy you've built — whether you're a one-person studio or a team of twenty.

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Subscribe on YouTube (for upcoming video episodes!) 📺

Send a Voicemail to the show (we listen to every message!) 📢

Connect with Kevin Crawford on LinkedIn 🤝

Curious about podcasting? Click here to book a chat with Jon 🎧

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Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

Jon Clayton marks Architecture Business Club’s 100+ episodes (nearing 120) and explains how new listeners can quickly find relevant content using newly added episode categories on architecturebusinessclub.com. He lists key themes including business strategy and growth, marketing and lead generation, personal brand, sales and pricing, systems and automations, mindset and wellbeing, career journeys, content/PR/podcasting, industry events, community, and team collaboration. Spotlighting the Business Strategy and Growth category, he highlights the most downloaded episode. He also recommends a lesser-known “hidden gem”, and shares his personal favourite.

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Episode Highlights

00:00 Why This Episode Exists

00:50 The Back Catalogue Problem

01:41 New Website Categories

02:03 All Episode Themes Overview

02:58 Why Categorising Matters

04:00 Business Strategy & Growth Episodes

04:16 Most Popular Business Strategy & Growth Episode

06:28 Hidden Gem in Business Strategy & Growth

08:50 Personal Favourite Of Mine

11:59 Wrap Up

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Key Takeaways

You can break big goals into smaller parts

Instead of planning your whole year at once, divide it into 90-day chunks. This makes it easier to see where you're going and change direction if you need to. It's like planning a road trip in stages rather than trying to map out everything at once.

You will make mistakes, and that's okay

When you run a business, you'll mess things up sometimes. You might waste money or make poor choices. The important thing is to learn from what went wrong and move forward. Don't be too hard on yourself about it.

You need to create urgency to get people to buy

If your service is available all the time, people will think they can buy it later and they'll forget about it. You should use special launches or limited-time offers to give people a reason to act now instead of putting it off.

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Subscribe on YouTube (for upcoming video episodes!) 📺

Send a Voicemail to the show (we listen to every message!) 📢

Curious about podcasting? Click here to book a chat with Jon 🎧

Follow or Connect with Jon on LinkedIn 🤝

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Architecture Business Club host Jon Clayton interviews structural engineer Sam Dean of Porthouse Dean about common structural design pitfalls in home extensions and how to avoid spiraling costs. They discuss ground conditions as a major uncertainty (especially clay), the influence of nearby large trees and desiccation, and the use of low-cost desktop geological reports based on British Geological Survey borehole data to flag risk. They cover ceiling downstands and why beam position is often a cost-and-aesthetics decision between homeowner, architect, and builder, with installation complexity increasing when first-floor joists run into the beam. Sam explains cantilever “rules of thumb” and how corner bifold-door cantilevers can drive up steel and foundation demands, sometimes requiring columns and large foundations due to uplift forces. They address adding an extra storey and the case for trial holes. They also highlight risks of building onto existing, undocumented steelwork from previous extensions, which can force intrusive investigation or replacement when later loft conversions are planned. Sam explains how the architectural design can affect structural costs and outlines what to expect from a good structural engineering service. They touch on AI-generated architectural information, Sam’s launch of an AI review service, and he shares the software tool his business can’t work without.

Today’s Guest

Sam Dean. He started out as a materials scientist and structural engineer, spent a year in the nuclear industry, then teamed up with his friend Chris Porthouse to start PorthouseDean structural engineering. Sam then got hooked on building business systems and automations - to cut out the boring stuff and let his team do better work. When he’s not solving process problems – he’s cycling to work, playing and watching football, or baking crusty bread and homemade pizzas.

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Episode Highlights

00:00 Introduction

00:39 Introducing Sam Dean

01:38 Managing Risk with Groundworks

03:08 The Clay Problem

04:08 Trees Near Extensions: The Hidden Foundation Cost Driver

04:30 When Is a Site Investigation Worth It? Practical Triggers

05:10 Low-Cost Desktop Geology Reports: A Smart Early Warning

05:49 Designers Missing Key Site Info (Like Trees)

06:59 Case Study: The 20m Oak That Shows Up Too Late

07:55 Using Maps + Clay Likelihood to Spot Risk Early

08:48 Removed Trees Still Matter: Clay Desiccation Explained

10:32 Ceiling Downstands vs Flush Beams: Set Expectations Early

11:33 “Where Do I Put the Beam?” Why Engineers Don’t Always Decide

12:13 Joist Direction Changes Everything (and Can Add Thousands)

13:01 Goalpost Frames & Rear Wall Openings: What’s Cost-Neutral?

14:00 Builder vs Client vs Architect: Who’s Steering the Decision?

14:37 Protecting the Homeowner: Budget Trade-Offs in Plain English

15:36 When Architects Aren’t On Site: How Design Intent Gets Lost

18:06 Roles, Responsibility & the Principal Designer Confusion

19:38 Why Small Projects Are So Cost-Driven (and Getting Worse)

21:07 Cantilevers 101: The Rule of Thumb That Saves Your Budget

23:12 Corner Bifolds + Floating Roofs: The Cantilever Trap

25:23 Engineering Workarounds: Columns, Anchors & Uplift Forces

27:34 Adding a Storey: Foundation Reality Checks

29:32 Building on Existing Steelwork: The Missing Calculations Problem

33:37 Prevention Playbook: Trial Holes, Checks, and Lightweight Options

36:46 Quick Wins to Avoid Spiraling Costs (Wind Posts, Pillars, Layout)

41:45 What Great Structural Engineering Service Looks Like

46:49 The Rise of AI

48:55 The One Piece of Software Sam Can't Live Without

50:18 Final Thoughts

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Key Takeaways

Check the Ground Early to Avoid Big Surprises

Learn what's under the ground before you start building. Clay soil can be a big problem. If there are large trees near your building site (especially within 20 metres), they can make the situation worse. The tree roots dry out the clay, which means you might need to dig much deeper foundations. This can cost thousands extra. Even if you remove a tree, the clay takes about three years to go back to normal. You can get a cheap report to check if clay is likely on your site or dig trial holes, which can help you plan ahead.

Think About Where Beams Go Before You Build

Help your client decide if they want the steel beam to show below the ceiling or to hide it inside the ceiling. If you hide it and the floor joists run into the beam, the builder may need to cut the joists and fix them to the side of the beam. This may cost more money. You should talk about this early with your client and builder. It's a trade-off between how it looks and how much it’ll cost.

Plan Cantilevers Carefully to Keep Costs Down

A cantilever is when part of your building sticks out without support underneath. There's a simple rule of thumb: if you want one metre sticking out, you need two metres anchored back inside the building. If you don't follow this rule, you might need heavier, more expensive beams. Corner bifold doors with cantilevers look great, but to keep costs reasonable, make one side shorter (say 1 to 1.5 metres) with the other side being longer (up to 3 metres for example).

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Subscribe on YouTube (for upcoming video episodes!) 📺

Send a Voicemail to the show (we listen to every message!) 📢

Connect with Sam Dean on LinkedIn 🤝

Learn more about PorthouseDean 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

Follow or Connect with Jon on LinkedIn 🤝

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In this episode of Architecture Business Club, Jon Clayton introduces Joshua Ayettey, a chartered architect and founder of JADC Studio and Scattered Hub, a mentorship community for aspiring architects. Joshua discusses his personal struggles through architectural training, leading to his passion for mentoring and creating Scattered Hub. The group focuses on providing support, confidence boosts, and guidance to new graduates navigating the architectural field. The conversation covers the group's organic growth, its impact on members, and Joshua's inspiration and future aspirations for Scattered Hub. This episode also highlights practical advice for building community groups and the importance of tackling failures positively.

Today’s Guest

Joshua Ayettey is a chartered architect and creative problem solver who is passionate about improving the way people live through good design and mentoring the next generation of problem solving designers. He’s also the founder of JADC Studio and Scattered Hub.

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Episode Highlights

00:00 Introduction

00:31 Our Guest: Joshua Ayettey

01:07 Joshua's Background and Scattered Hub

01:45 Organic Growth of Scattered Hub

02:02 Mentoring Journey and Early Struggles

03:09 Helping Others and Building Confidence

04:54 Founding JADC Studio

05:45 Formalising Scattered Hub

06:08 Personal Struggles and Mental Health

07:37 Failures as Catalysts for Growth

08:27 Jon's Struggles That Led To This Show

09:20 Setting Up the Group and Formal Arrangements

10:13 Creating a Peer-to-Peer Platform

11:38 Expanding Beyond Architecture

13:01 Community and Collaboration

14:12 Wins and Success Stories

14:22 Building Confidence and Self-Esteem

17:16 Personal Motivation and Influences

20:09 Future Vision for Scattered Hub

20:49 Collaborative Projects and Ecosystem

24:17 Encouragement to Test Ideas

26:14 Final Thoughts and Takeaways

27:25 Encouraging Young People in Architecture

28:56 Resource Recommendations and Learning

29:40 AI and Future of Architecture

31:39 Connecting with Joshua Online

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Key Takeaways

Don't Be Afraid to Fail

You can learn a lot from your failures, even if you can't see it at the time. Joshua failed his final year and had to repeat it. He also failed his part three exam the first time. But these failures taught him important lessons that helped him later. When you fail, it doesn't mean you should give up. It means you're learning something that will help you in the future.

Help Others Along Your Journey

When you're struggling with something, you can still help other people who are facing similar problems. Joshua struggled during his training, but he still helped other students with their work. By helping others, you build confidence in yourself and create a positive effect that spreads to more people. You don't need to wait until you're perfect to start helping others.

Surround Yourself with the Right People

When you're going through tough times, you need people around you who can support you and remind you of your strengths. Joshua almost quit everything, but people around him helped him see that he was being too hard on himself. Find people who reflect where you want to be and who can help you see things clearly when you're struggling.

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Jon Clayton discusses the issue of burnout with career and wellbeing coach Anna Wolas. The conversation digs into what burnout is, how to recognise its signs, and how it differs from stress. Anna explains the reoccurring nature of burnout and its connection to a misalignment between personal values and external expectations. She also outlines common causes of burnout, such as organisational changes, unrealistic workloads, and lack of recognition. Anna shares her DCP framework (Discover, Create, Perform) that helps professionals recover from burnout, prevent it in the future, and activate their full potential. Through practical strategies and real-life success stories, this episode aims to equip architects and business leaders with the tools they need to thrive in their careers without succumbing to burnout.

Today’s Guest

Anna Wolas is a Career & Wellbeing Coach who helps architects and leaders achieve (& earn) more. Anna's approach helps reduce stress, prevent burnout, and create a sustainable, values-driven definition of success.

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Episode Highlights

00:00 Introduction

01:22 Understanding Burnout

02:02 The Burnout Cycle

05:30 Burnout vs. Stress

06:27 Healthy Stress Management

09:27 Signs of Burnout

09:45 Physical Symptoms of Burnout

10:04 Psychological Symptoms of Burnout

10:32 Behavioural Symptoms of Burnout

11:00 Occupational Symptoms of Burnout

11:25 Personal Symptoms of Burnout

11:51 Common Causes of Burnout

11:56 Organisational Factors

12:42 Personal Factors

13:07 Lack of Recognition

13:47 Fear-Based Performance

14:15 Conflict in Relationships

14:34 Overcoming Burnout

14:55 Ineffective Solutions To Burnout

18:45 Effective Strategies For Burnout

18:55 The DCP Framework

19:34 Step 1: Discover

22:32 Step 2: Create

25:00 Step 3: Perform

28:03 Success Stories Of The DCP Framework

28:11 Case Study: High-Level Professional

29:15 Achieving Clarity

30:55 Promotion and Beyond

31:55 Main Takeaways

32:21 Act Now

33:32 Final Thoughts

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Key Takeaways

Burnout is a cycle, not just tiredness

You need to understand that burnout isn't the same as feeling stressed. Stress can actually help you get things done if you have time to rest afterwards. But burnout happens when stress goes on for too long without recovery. It keeps coming back again and again if you don't fix the real problem. Burnout means you're living by other people's rules and goals instead of your own. When this happens over and over, your body and mind get worn out.

Spot the warning signs early

You can notice burnout in five main areas of your life. Physical signs include feeling tired all the time, headaches, and sleep problems. Mental signs include brain fog, forgetting things, and feeling hopeless. You might also get more emotional, angry, or eat differently. At work, you lose your passion and make more mistakes. In your personal life, your relationships suffer and you feel like you're not doing well anywhere. The sooner you spot these signs, the easier it is to fix the problem.

Quick fixes don't work - you need a proper plan

Taking holidays, doing more exercise, or waiting for a project to finish won't solve burnout on their own. Even changing jobs won't help if you don't fix the real causes. You need a proper strategy that helps you understand yourself, create healthy boundaries, and use your real skills and strengths. Don't wait to deal with burnout - the longer you leave it, the harder it becomes to fix.

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Connect with Anna Wolas on LinkedIn 🤝

Learn more about Anna Wolas’s work 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

Follow or Connect with Jon on LinkedIn 🤝

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👇 If you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.