In this episode of Architecture Business Club, hosted by Jon Clayton, productivity mentor Louise Miller joins to discuss a new definition of productivity that focuses on doing what's important rather than doing more in less time. Key topics include the importance of creating space over relying on systems, how productivity begins before taking action, and why recognising capacity can prevent burnout. The episode also explores practical strategies like taking a pause to reassess goals and the benefits of changing environments. Louise's insights are aimed at helping business owners achieve more with a sense of fulfilment and well-being.

Today’s Guest

Louise Miller is a productivity mentor, the founder of Make It Happen Club and host of the Unfrazzle podcast. She’s on a mission to change the world by helping her clients change the world. She partners with coaches, consultants and community-builders who have a big, exciting vision, helping them land their ideas in reality, reach more people and make a bigger impact, whilst being kind to themselves along the way.

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Episode Highlights

00:00 Introduction to Productivity

00:42 Meet Louise Miller

01:30 Challenging Traditional Productivity

02:26 The Importance of Doing What's Important

03:21 The Busy Trap

04:34 Productivity Before Action

04:45 The Treehouse Analogy

09:32 The Progress Cycle

10:56 Space vs. Systems

11:47 The Chaos of Systems

14:23 The Emotional Weight of Productivity

15:52 The Vicious Cycle of To-Do Lists

17:04 Six Pillars of Productivity

17:44 The Life-Friendly Approach

19:01 The Rhythm of Productivity

19:30 The Neuroscience of Productivity

22:50 The Real Reasons for Not Getting Things Done

25:23 The Power of the Treehouse

29:49 Final Thoughts and Resources

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Key Takeaways

Prioritise Space and Reflection Over Constant Action

True productivity is not about relentless activity or doing more in less time, but about creating space to pause, reflect, and make intentional choices. Taking time to step back. Louise’s “treehouse” analogy allows for clarity, better decision-making, and prevents the cycle of busywork and burnout.

Focus on What’s Important, Not Just What’s Urgent

Productivity isn’t simply ticking off tasks. Instead, it’s about identifying and working on what truly matters, rather than being caught up in the “busy trap”. This means aligning your actions with your values and long-term goals, and letting go of tasks that do not serve your bigger purpose.

Systems Are Secondary to Self-Awareness and Capacity

While productivity systems and tools can be helpful, they are not a cure-all. If you’re overwhelmed or unclear, new systems will only organise your chaos. The real key is self-awareness: understanding your own needs, capacity, and life context, and building a rhythm of regular reflection. Productivity is personal. Experiment to find what works for you, and don’t feel broken if someone else’s method doesn’t fit.

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Take Louise’s Productivity Quiz 🖥️

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Next Episode

Next time, Jon shares a short Christmas message.

Want to streamline your least favourite tasks? In this episode of Architecture Business Club, host Jon Clayton explores innovative ways to leverage AI for automating routine and time-consuming tasks in architecture. Joined by Bryon McCartney, CEO of Archmark, the discussion covers identifying tasks AI can optimise, the Teach framework for deciding what to automate, and practical tips for training AI to match your unique tone. Bryon shares insights on creating efficient workflows using AI, recounts his experiences enhancing his agency's profitability through AI integration, and underscores the importance of starting small for those new to AI. Additionally, the episode details Bryon's approach to building an AI-powered advisory board and a successful workshop using AI tools, emphasising the role of AI in freeing up time for creative and strategic work.

Today’s Guest

Today's guest is Bryon McCartney, CEO of Archmark, a leading business coaching, branding, and marketing firm working exclusively with architecture firms. Bryon has more than 35 years of experience and has led digital marketing initiatives for Calvin Klein, General Motors Europe, Lipton Foods, and many others. He has founded and led six successful creative service firms since 2002 and has helped more than 5,000 architects transform their practices. He's the only Business Made Simple, Small Business Flight School, and StoryBrand certified coach serving the architecture industry, and he's on a mission to help 10,000 firm leaders by 2030.

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Episode Highlights

00:00 Introduction: Tackling Your To-Do List with AI

00:47 Welcome to Architecture Business Club

01:06 Meet Bryon McCartney: Transforming Architecture Firms

01:51 The Power of AI in Architecture

05:42 Identifying Tasks for AI Automation

06:04 Streamlining Meeting Notes and Emails with AI

11:20 The TEACH Framework for AI Automation

14:37 Treating AI Like a Summer Intern

20:17 Balancing Instructions for AI

21:14 Five-Step Formula for Writing AI Prompts

22:59 Creating a Blog Post with AI

24:39 Structuring Your AI Prompts

25:15 Avoiding Common AI Pitfalls

26:11 AI's Impact on Agency Profitability

26:32 Early Experiences with AI

27:13 Adopting AI Tools in Business

28:07 Streamlining Client Onboarding with AI

29:54 AI-Powered Workshops and Presentations

31:29 Efficiency Gains and Profitability Boost

31:49 Using AI in Podcast Production

32:40 Building an AI Advisory Board

35:38 Getting Started with AI

39:10 Choosing the Right AI Tools

41:00 Creating AI-Powered Workshops

46:05 Final Thoughts on AI Integration

50:15 Connecting with Bryon McCartney

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Key Takeaways

View AI as a powerful tool to free up your time by automating repetitive and routine tasks. By letting AI handle admin, meeting notes, and standard email responses, you can focus more on creative and strategic work that you truly enjoy.

You need to approach AI like you would a summer intern: provide clear instructions, context, and feedback. AI is not a magic solution; it requires you to define what a good result looks like and to iterate, refining your prompts and expectations as you go.

You will benefit most from AI if you start small, choosing tasks you know well and can clearly explain. As you build confidence, you can gradually integrate AI into more areas of your work and life, ultimately gaining a competitive edge and improving your efficiency.

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Connect with Bryon McCartney on LinkedIn 🤝

Learn more about our guest’s services 🖥️

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Next Episode

Next time Jon chats with Louise Miller about productivity.

Jon Clayton and guest Louise Brogan discuss the importance and strategic use of LinkedIn company pages. You’ll learn the distinct roles of LinkedIn profiles and company pages, how to properly set up and manage a company page, and the type of content to post. Louise shares valuable insights on leveraging a company's LinkedIn page to boost visibility, attract talent, and enhance credibility. The episode also covers how small business owners and larger teams can optimise their LinkedIn presence and the reasons behind these strategies.

Today’s Guest

Louise Brogan is a Consultant, YouTuber, Podcaster and International speaker. Louise works with small businesses and professionals who want to raise their visibility on LinkedIn and YouTube. She is also a Small Business Champion in the UK. Her proudest work moments are meeting the King at Buckingham Palace in recognition of her work and getting her coveted silver play button for YouTube.

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Episode Highlights

00:00 Introduction to LinkedIn Company Pages

01:23 Understanding LinkedIn Profiles vs. LinkedIn Company Pages

02:08 Creating a LinkedIn Company Page

03:19 The Importance of Company Branding

07:40 SEO Benefits of LinkedIn Company Pages

08:03 Optimising Your LinkedIn Company Page

08:50 LinkedIn's AI and Algorithm Updates

10:04 Filling Out Your Company Page Details

10:18 The Value of Company Values

13:49 Posting on Your LinkedIn Company Page

14:38 LinkedIn Company Page Content Strategy for Solopreneurs

16:36 Balancing LinkedIn Personal Profiles and LinkedIn Company Pages

17:38 Leveraging Your Team for LinkedIn Success

18:25 Client Success Stories

22:43 Project-Based Content Ideas for LinkedIn

24:38 Employee Advocacy on LinkedIn

25:25 LinkedIn Training and Workshops

26:00 Final Thoughts and Key Takeaways

28:39 Free Resources and Conclusion

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Key Takeaways

Establish a LinkedIn Company Page for Professional Credibility

Even if you are a sole trader or a small business, having a LinkedIn company page is essential. It allows you to showcase your brand, display your logo, and provide a professional 'shop front' for potential clients and collaborators. This increases your chances of being discovered by your target audience and lends credibility to your business.

Maintain Consistent and Strategic Posting

Regularly update your company page, ideally once a week or at least fortnightly, to demonstrate that your business is active and engaged. Share project updates, company news, and team achievements. Remember to write posts from the company’s perspective, which differs from the more personal tone used on individual profiles.

Empower and Involve Your Team in Advocacy

Encourage your team members to engage with and share company page content on their own LinkedIn networks. Explain the purpose and benefits of this advocacy, as it amplifies your reach and can generate more leads and business opportunities. Providing guidance and training ensures everyone understands how to contribute effectively.

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Connect with Louise Brogan on LinkedIn 🤝

Get Louise’s Free LinkedIn Success Guide 🖥️

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Next Episode

Jon chats with Bryon McCartney to learn how to teach AI to do your least favourite tasks.

Jon discusses the importance of personal branding with expert Christine Gritmon. Christine breaks down what personal branding is, why it matters, especially for solopreneurs and small business owners, and shares her five-part Inside Out personal branding methodology: Purpose, Passion, Person, Personality, and Personal Brand. The conversation delves into the significance of authenticity, how to make a memorable impression, and offers practical exercises for identifying and leveraging your unique gifts. The episode concludes with actionable tips for starting to develop an authentic personal brand today.

Today’s Guest

We’re joined by Christine Gritmon - Christine reconnects solopreneurs, freelancers, and small business owners with their purpose and passions for a more aligned personal brand that’s joyful, authentic, and impossible to ignore! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, chats, and blog posts, as well as hosting her own podcast, Let’s Talk About Brand.

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Episode Highlights

00:00 Introduction

00:42 Meet Christine Gritmon

01:15 What really is Personal Branding?

02:03 Personal Branding Misconceptions

04:11 Why Personal Branding Matters So Much

05:40 Building Trust Through Branding

06:13 The Power of Authenticity

11:44 The Inside Out Branding Framework

12:05 Purpose and Passion

15:25 Identifying Your Gifts

20:42 How You Show Up In The World

21:57 The Role of Personality

23:50 Expanding Your Personal Brand

24:38 Jon's Gift

28:24 Leading with Your Gifts

29:35 Christine's Personal Branding Evolution

30:30 The Flexibility of Personal Branding

31:15 Embracing Your Unique Gifts

32:22 Final Takeaways on Personal Branding

32:52 Connecting with Christine Gritmon

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Key Takeaways

Be authentic and true to yourself

Your personal brand should come from who you really are, not from trying to fit into someone else’s idea of success. When you show your true self, people are more likely to trust you and remember you.

Lead with your unique gifts

Everyone has something special to offer. Focus on the skills and qualities that make you different, and use them in your work. This not only helps you stand out, but also makes your brand flexible if you change direction in the future.

Your personal brand goes further than you do

A strong personal brand can open doors and create opportunities, even when you are not in the room. The impression you leave with others can travel far, helping your reputation and bringing new connections your way.

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Click here to connect with Christine on LinkedIn 🤝

Click here to learn more about Christine Gritmon 🖥️

Ready to start podcasting? Click here to book a chat with Jon 🎧

Follow or Connect with Jon on LinkedIn 🤝

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Next Episode

Next time Jon chats with Louise Brogan about getting more from your LinkedIn company page.

In this episode of the Architecture Business Club podcast, host Jon Clayton reflects on the podcast's impact and announces several upcoming changes aimed at broadening its audience and improving content delivery. Key changes include the transition to both audio and video formats, a shift to fortnightly episode releases, and a tighter editing process to focus on core topics. Jon also discusses the possibility of releasing video versions of past episodes and explores securing a long-term sponsor that aligns with the show's mission. Listeners are encouraged to provide feedback on these updates and suggest potential sponsorship partners.

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Episode Highlights

00:00 Introduction

01:01 New Audio and Video Formats

02:01 Content and Format Adjustments

05:25 Editing and Production Process

07:05 Release Schedule Update

08:48 Focus on Interview-Based Episodes

10:57 Exploring New Podcast Ideas

11:27 Sponsorship and Ads

15:22 Summary and Conclusion

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Key Takeaways

The importance of adaptability: The episode demonstrates how being flexible and open to change can help you overcome unexpected challenges and seize new opportunities.

Effective communication is key: Clear, honest, and timely communication between all parties involved helps to prevent misunderstandings and ensures that everyone is aligned towards common goals.

Continuous learning drives progress: Embracing a mindset of ongoing learning and self-improvement allows for personal and professional growth, keeping individuals and organisations competitive in a rapidly evolving environment.

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Subscribe on YouTube (for upcoming video episodes!) 📺

Send a Voicemail to the show (we listen to every message!) 📢

Curious about podcasting? Click here to book a chat with Jon 🎧

Want to meet people like you? Click here to join our community waitlist 🤝

Follow or Connect with Jon on LinkedIn 🤝

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Next Episode

Next time Jon chats with Christine Gritmon about personal branding.

Jon is joined by Natalie Doremieux, a membership and tech strategist with over 10 years of experience. They delve into the numerous benefits of podcast guesting for business growth. Natalie shares her expertise on why podcast guest appearances are valuable, the importance of having a podcast guesting strategy, and how to find the right podcasts to guest on. Listeners will also learn effective strategies to repurpose guest appearances for maximum value. Additionally, they discuss building trust, connecting with the audience, and crafting a compelling narrative to achieve business objectives. Tune in to discover how you can leverage podcast guesting to enhance visibility, build trust, and align with your business goals.

Today’s Guest

Nathalie Dorémieux is a membership and tech strategist with over 10 years experience helping coaches and course creators design high-retention programs that drive real results. In 2025, she co-created Podcast LeadFlow, a tool that turns podcast episodes into high-quality lead magnets using smart automations and AI. Nathalie’s work blends strategy, tech, and a human-first approach - with a dash of French flair.

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Episode Highlights

00:00 Introduction to Podcast Guesting

00:30 Welcome to Architecture Business Club

00:49 Meet Natalie Doremieux

01:40 Why Be a Podcast Guest?

03:02 Building Trust Through Podcasting

04:05 The Importance of a Podcast Guesting Strategy

07:15 Defining Your Podcast Guest Strategy

08:30 Connecting with Your Audience

10:32 Finding the Right Podcasts To Guest On

15:29 The Power of Networking

16:03 Researching Podcast Guest Opportunities

16:35 Making a Good Impression as a Podcast Guest

19:56 Crafting Your Message as a Podcast Guest

23:31 Sharing Your Unique Approach as a Podcast Guest

28:40 Leveraging Podcast Appearances

31:38 Repurposing Podcast Content

35:13 The Value of Podcasting

36:59 Getting Started with Podcasting

38:49 Commitment and Podcast Seasons

40:28 Final Thoughts and Connection

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Key Takeaways

Having a clear podcast guesting strategy is essential for aligning your appearances with your business goals and reaching your ideal audience.

Building trust and authentic connections through podcast guesting is far more effective than simply promoting your expertise; sharing your story and values helps you stand out.

The value of podcast guesting extends beyond the interview itself—repurposing your appearances and treating them as lead-generating assets can significantly boost your business growth.

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Click here to take your next step after listening 🖥️

Click here to connect with Nathalie 🤝

Ready to start podcasting? Click here to book a chat with Jon 🎧

Follow or Connect with Jon on LinkedIn 🤝

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Jon interviews Nicla Diceglie, founder of Nicla D Interiors. Nicla shares her transformative journey from a stressful career as a project manager in London to embracing bold biophilic design inspired by her own battle with depression. She discusses the importance of nature and colour in creating spaces that nurture and restore well-being. The conversation touches on the therapeutic benefits of nature, the challenges of starting a new business during COVID-19, and the unique aspects of bold biophilic design. Nicla also shares her love of travel, architecture, and some of her favourite places around the world. Tune in to learn how embracing biophilic design can enhance your health, happiness, and personal growth.

Today’s Guest

Nicla Diceglie is the founder of Nicla D. Interiors. After experiencing the healing power of nature and colour in her own life, Nicla founded Nicla D. Interiors to help others create bold biophilic spaces that support happiness, health, and personal growth. Nicla helps people turn their homes into joyful, nature-inspired sanctuaries - spaces that heal, energise, and make them happier and healthier.

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Episode Highlights

00:00 Introduction

00:56 Meet Nicla Diceglie: Founder of Nicla D Interiors

03:34 Nicola's Journey: From Italy to London

05:06 The Turning Point: Leaving the Job

08:06 Embracing Nature: The Healing Power of the Outdoors

09:37 Starting Fresh: A New Career in Interior Design

14:49 Launching Nicla D Interiors

19:34 Challenges of Starting a Business During COVID

21:46 Finding Your Passion and Alignment

22:49 Introduction to Biophilic Design

27:03 The Journey to Biophilic Design

31:43 Benefits of Biophilic Design

37:09 A Day in the Life of a Biophilic Designer

39:07 Final Thoughts and Takeaways

40:23 Favourite Travel Destinations

42:08 Connect with Nicla

42:51 Closing Remarks

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Key Takeaways

Spending time in nature can improve your mood and well-being. Even simple activities like walking in the park or adding plants to your home can make a positive difference.

The spaces where you live and work should help you feel comfortable and happy. Bright colours, natural light, and personal touches can turn any space into a place that supports your health.

It is possible to change your career or life direction if you are not satisfied. Following your interests and passions can lead to a more fulfilling and enjoyable life.

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Click here to connect with Nicla on Instagram 🤝

Click here to learn more about Nicla D Interiors 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

Want to meet people like you? Click here to join our community 🤝

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Next Episode

Next time Jon is joined by Nathalie Doremieux to learn how to get the most value from your podcast guest appearances.

Jon welcomes Daniel Patterson, an experienced business growth strategist, to discuss smart strategies for doubling profit without hiring more staff or increasing marketing expenses. They explore the pitfalls of trying to please everyone, the importance of discussing money early on, and effective pricing strategies. Daniel shares his insights on reducing overhead by optimising team roles and asks the critical question of knowing who your dream client is. Tune in to uncover practical tips and transformative strategies to enhance profitability in your architecture practice.

Today’s Guest

Daniel Patterson is a former RIBA Part 1 with nearly two decades of experience helping businesses grow and scale. He is the founder of Masterplan.pro and branding agency Highly, and has worked with the RIBA and RSAW to deliver CPD training on business and marketing strategy. Daniel is also the creator of The Architect’s Masterplan™, a 12-month growth system for architects who want to escape the tender trap and run highly profitable, sought-after practices.

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Episode Highlights

00:00 Introduction

00:37 Meet Daniel Patterson

01:57 Daniel's Personal Interests

03:20 The Profitability Challenge in Architecture

09:20 Understanding the Value of Money in Architecture

23:33 Strategies to Double Your Profit

32:10 Maximising Profit Through Fractional Support

34:33 The Power of Asking for Referrals

37:13 Effective Pricing Strategies for Architects

43:10 Identifying and Fixing Profit Leaks

44:42 Real-Life Success Stories

48:04 Practical Tips for Immediate Profit Improvement

51:40 Overcoming the Fear of Failure

57:16 Exploring the World: Travel Stories

59:08 Final Thoughts and How to Connect

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Key Takeaways

Know Your Best Clients and Say No Sometimes

You do not have to please everyone. When you try to make everyone happy, your best clients may not feel special. It is better to know who you really want to work with and focus on them. If someone is not a good fit, it is okay to say no.

Talk About Money Early

Do not be afraid to talk about money with your clients. If you talk about price at the start, you save time for both you and your client. This helps you find out quickly if you are a good match. It also stops you from working for less than you should.

Ask for Referrals and Show Your Value

If you do a good job, ask your clients if they know anyone else who might need your help. This is a simple way to find new work. Also, show your clients the value you bring, not just your price. When people see your value, they are happy to pay more.

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Click here to connect with Daniel Patterson 🤝

Click here to learn how much profit you are missing out on each year 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

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Next Episode

Next time, Jon is joined by Nicla Diceglie, who shares her career journey to Bold Biophilic Design.

Jon addresses what to do when facing a shortage of clients or work. He shares his personal story of recent hardships* and explains the common mistakes to avoid when trying to attract new clients. He provides practical advice for fast sales, focusing on hot leads, and high-touch outreach. Jon also emphasises the importance of asking for help and using available resources to manage cash flow issues. The episode concludes with recommendations for related podcast episodes that delve deeper into lead generation and sales strategies.

* Trigger warning: between 01:43 to 02:22 Jon briefly mentions death and bereavement.

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Episode Highlights

00:00 Introduction

01:28 Personal Struggles and Business Impact

03:14 Common Mistakes When Seeking Clients

05:04 Effective Strategies for Fast Sales

05:38 Practical Tips for Faster Sales

08:45 Recap and Additional Resources

10:25 Closing Remarks and Call to Action

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Key Takeaways

Focus on hot leads - When you need more clients, you should talk to people who already know you, like your past or current clients. They are more likely to work with you again.

Try not to panic - If you feel worried because work is slow, try not to panic. Take a moment to calm down, then make a plan to help your business.

Talk to someone - You do not have to do everything alone. If you need help, ask someone you trust or talk to a professional for advice.

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Curious about podcasting? Click here to book a chat with Jon 🎧

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Next Episode

Next time Jon is joined by Daniel Patterson to explore how to double your profits (without hiring or spending more on marketing!).

Jon welcomes David Drazil, an architect, author, and creator of 'Sketch like an Architect.' They discuss how technology has overshadowed and nearly replaced the craft of architectural sketching in schools, leading to a decline in this essential skill among young professionals. David shares insights from his journey and mission to revive this art form, drawing on his experiences in Denmark and his global platform, which has helped thousands master architectural sketching. He highlights the cognitive benefits of sketching, from aiding in problem-solving and brainstorming to enhancing client interactions. They also discuss the advantages of using both traditional and digital sketching methods, and share success stories from students and professionals who have benefited from David's teachings. The episode underscores sketching as a universal, learnable language that enriches both the creative process and business communication in architecture.

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Today’s Guest

David Drazil is an architect, author, and creator of Sketch Like An Architect, a global platform helping architects and designers build confident drawing skills through a clear step-by-step method. Originally from the Czech Republic, David studied architecture in Denmark, where he noticed a big gap: sketching was expected, but rarely taught. That insight sparked a mission that’s grown into a worldwide movement — with over 300,000 followers, 15,000 students in his online courses, and three popular books. Today, David empowers creatives to communicate their ideas visually with clarity and confidence.

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Episode Highlights

00:00 Introduction

00:45 Meet David Drazil: Architect and Sketching Advocate

01:45 David's Personal Interests and Background

03:56 The Importance of Sketching in Modern Architecture

06:59 Personal Benefits and Practical Applications of Sketching

13:26 Sketching as a Differentiator in Client Interactions

23:11 Success Stories and Testimonials

27:37 Final Thoughts on Sketching and Technology

30:54 David's Favourite Places and Conclusion

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Key Takeaways

Sketching is a Timeless Skill That Sets You Apart

You learn that, even in an age dominated by digital tools and AI, the ability to sketch by hand remains a powerful differentiator. Sketching helps you communicate ideas quickly, build trust with clients, and stand out in interviews or meetings. It’s not about being perfect—it’s about being able to think and express visually in the moment.

Anyone Can Learn to Sketch - It’s Not About Talent

You discover that sketching isn’t a gift reserved for the naturally talented. It’s a learnable skill that you can develop with practice. By embracing sketching, you open up new ways to brainstorm, solve problems, and engage with others, regardless of your starting point.

Sketching Fosters Human Connection and Collaboration

You realise that sketching is more than just a technical skill; it’s a tool for collaboration and dialogue. When you sketch in front of others, you invite them into the creative process, encourage feedback, and create a shared understanding. This approach not only speeds up decision-making but also makes your work more engaging and client-focused.

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Click here to connect with David Drazil 🤝

Click here to learn more about Sketch Like An Architect 🖥️

Curious about podcasting? Click here to book a chat with Jon 🎧

Want to meet people like you? Click here to join our community 🤝

Follow or Connect with Jon on LinkedIn 🤝

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