In this episode, Sarah Daily sits down with Kenzie Carlstrom, one of REMAX Key Properties' top-performing brokers, to unpack what actually works when it comes to social media in real estate.

Kenzie shares her journey from getting started behind the camera to building a powerful personal brand that consistently attracts clients who already know, like, and trust her. They dive into defining your customer avatar, balancing lifestyle and professional content, choosing the right platforms, and why social media should feel intentional—not overwhelming.

You’ll also hear how Kenzie time-blocks her days for maximum efficiency, why scrolling kills creativity, and how a client recently found her through ChatGPT then immediately went to Instagram to decide she was the right fit.

If you’re new to social media, feeling stuck, or wondering if it’s worth the effort, this episode offers practical insight, mindset shifts, and real-world proof that social media can be a powerful long-term lead source when done with clarity and purpose.

• Instagram: @kenziecarlstrom
• YouTube: Kenzie Carlstrom Realtor
• TikTok: @kenzie_realtor

Real estate partners Ryan Buccola and Greg Fischer dissect the wild state of the economy and Bend's housing market, exploring why rate-affected industries have felt recessionary for nearly two years while other sectors are just now feeling the squeeze. They dig into Bend's affordability crisis—where $9 pita chips symbolize broader cost-of-living challenges—and discuss how sellers sitting on 3% mortgages are burning through equity while the market separates serious real estate professionals from part-timers. The conversation tackles everything from AI hype versus real automation to what 2026 might hold for Central Oregon, acknowledging that while Bend's outdoor lifestyle remains appealing, the community faces serious questions about sustaining affordability for both longtime residents and newcomers.

In this episode of the Navigating Real Estate, join Jessica Schum, owner of Bend's Vacation Rental Collective, and special guest host Tenley Houghton as they discuss the dynamic landscape of short-term rentals in Bend. Examining the growth and saturation in this bustling market, Jessica shares valuable insights into the evolving trends and competitive aspects that shape the vacation rental scene in Bend. From hot tubs to pet-friendly amenities, the hosts delve into what makes Bend's vacation rentals unique while addressing the challenges and opportunities presented by the area's expanding popularity. Whether you're a host navigating the changing real estate landscape or an investor looking to buy into a short term rental, this episode offers essential perspectives on the growth and saturation dynamics in Bend's vibrant vacation rental market.

Get ready to gain exclusive insights into how video and social media have become game-changers, shaping the future of mortgage brokers. Join Ryan Buccola and Beny Rabuchin unravel the strategies, challenges, and success stories of a professional who has seamlessly integrated technology into the heart of his business. Welcome to a conversation that promises to redefine the playbook for mortgage brokers in the digital age.

In this episode, Ryan Buccola and Connor Newell, owner of Vertical Video Pro, go over some helpful insight into growing your real estate brand and increasing buisness leads using video. They discuss different ideas for content that gets views and systems that keep you consistent. 

A recent analysis by LendingTree found that single women who live by themselves are more likely to own a home than single men in 48 of 50 states. The analysis has generated quite the buzz, being written about in both the Washington Post and Forbes. It may be a surprising statistic considering the financial hurdles women have historically faced. For example, women earn 83 cents for every dollar a man makes. So what’s driving this trend and should we be surprised?

Here to chat with us today is Kristin Marshall, Broker at RE/MAX Key Properties

Many homeowners today are looking for the liberating feeling that comes with space-efficient, sustainable housing. Hiatus Homes has been making waves in the world of sustainable architecture and design, redefining what it means to create small footprint, net-zero homes in Bend. Their commitment to minimizing environmental impact while maximizing comfort and style has captivated both residents and sustainability enthusiasts alike.

Are these the homes of the future? They are certainly ready to be.

Today, we have the pleasure of speaking with the visionaries behind Hiatus Homes, Jesse Russell and Ryan Andrews.

ADUs, or Accessory Dwelling Units, are a hot topic in Bend real estate. A broker at RE/MAX Key Properties did some research and found that as of January of 2022, 702 ADU permits had been approved in the City of Bend since 2001. Some 516 of those permits had been approved in just the past five years. Shout out to A’Leah Knight for pulling these numbers, they really tell a story of recent increases in demand as property owners look for ways to generate income and offset costs.

As this interest has increased, we as real estate brokers are hearing from more and more buyers who are curious about the process. But there’s a lot of confusion and unknowns, from permitting to the construction process to legal liabilities.

Today we’re joined by a local architect and expert on ADUs, Ryan Starr.

Every month we are inundated with the latest statistics about the real estate market. Headlines scream at us about median home price increases, inventory fluctuations, job reports, inflation, and interest rates. But what does it all mean to the average consumer? How does a seller or buyer make sense of what they are hearing and reading? And how do real estate brokers stay current so they can best advise their clients? We are excited to have Principal Broker Sheree MacRitchie here today to help us break it down.

If you are advising clients on purchasing a property with acreage in Central Oregon, whether it be a hobby farm or a full-scale hay operation, you need to understand water issues in Central Oregon. From water rights to irrigation districts to drought and conservation efforts, it’s complex. We’re so glad to have Kate Fitzpatrick, Executive Director of the Deschutes River Conservancy, here with us today to help us make sense of some of the challenges in our region.