In this episode, Craig Turner and Justin Ray discuss the impact of social media on strength and conditioning coaching. They explore how social media has evolved, its role as an online resume, and the balance between personal and professional content.

The conversation also touches on exercise selection, the debate between machines and free weights, and the challenges of navigating the noise of social media. They provide valuable advice for coaches looking to build their presence online while staying true to their coaching philosophy.

Takeaways:📱 Social media is a powerful tool for strength and conditioning coaches.

🔄 The evolution of social media has changed how coaches engage with their audience.

🧾 Social media serves as an online resume for coaches and athletes alike.

🤝 It's important to maintain professionalism in social media posts.

⚠️ Coaches should be mindful of the content they share online.

👀 Learning from other coaches on social media can enhance coaching practices.

🎯 Exercise selection should be tailored to the needs of athletes.

🏋️ Both machines and free weights have their place in training.

💡 Coaches should focus on creating valuable content rather than just following trends.

📈 Consistency and authenticity are key to building a social media presence.

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👤 Craig: @ctsportscience

👤 Justin: @jrey.strength

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