Platforms like Instagram are trying to lure creators away from TikTok with initiatives like the Breakthrough Bonus. At the same time, an increasing number of American users are migrating to Xiaohongshu (RedNote), a Chinese social media platform, despite security concerns. This has raised questions about its future growth and the potential strain on its censorship mechanisms. But is this the right response to platform instability, or is it just a temporary fix?

In today’s conversation, we dive deep into the volatile world of social media, where shifting user behaviors, regulatory hurdles, and uncertain platform futures present major challenges for creators, influencers, and brands alike. We speak with Amin Ashaari, CEO and Co-Founder of SoyaCincau, to explore the effects of platform volatility, the role of emerging tech, and practical strategies for creators to stay relevant and resilient in this unpredictable environment.

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