2023 marked a year of chaos for solar, with rising interest rates and a “reckoning” for many installers. Despite the challenges, Freedom Forever’s commitment to operations and game-changing software, LIGHTSPEED, created a reliable platform to sell solar. Growth remains steadfast, and new markets are continuously opening up, yet the disruptions have left a trail of lessons and opportunities in the solar marketplace.

As the industry looks ahead to a brighter future, with lower interest rates on the horizon and declining equipment costs, Freedom Forever sets sights on creating genuine alignment with its sales partners and customers. So how does Freedom Forever plan to keep up with its growth in 2024? Tune in to our insightful conversation with CEO Brett Bouchy to find out!