Solar Disruption Theory

Chase Armstrong, a Utah native and lifelong BYU fan, shares his unique journey in the solar industry—from selling lawn care at 14 to leading in solar sales. In this episode, Chase opens up about leaving Freedom Forever, why he returned, and how technology, culture, and resilience shape success in solar.

In this episode, Chad sits down with Mitch Ford, Vice President of Sales at Vitl, to talk about his path from alarms to solar, the challenges of 2025, and what renewed momentum looks like in 2026. Mitch shares how trust, transparency, and a unified process shaped his leadership approach and why he’s optimistic about the year ahead.

Freedom Forever’s Chief Technology Officer Zach Bloom and Vice President of Product Rob Richardson share how they went from building tech startups to leading innovation in solar. They discuss why software is the company’s “secret sauce,” how AI and clean data are transforming operations, and what it takes to scale as an industry leader. This is a conversation about solving problems, embracing complexity, and shaping the future of solar technology.

Michele Magee, President of GivePower, shares her incredible journey from radio marketing to powering schools and communities worldwide. Discover how purpose drives impact and why GivePower is changing lives through solar energy and clean water.

The newest season kicks off with bold moves and big predictions for solar in 2026. From Freedom Forever’s record-breaking Tesla battery deal to the launch of Aura, Brett Bouchy and Chad Towner share how domestic content advantages and innovative strategies are reshaping residential solar.

After weeks of waiting, the executive order that has been looming over the solar industry is finally here, and it is a game-changer. Brett and Chad break down what safe harbor until 2030 really means, why Q Cells are suddenly worth their weight in gold, and how this clarity could reverse the industry’s downturn. From short-term challenges to long-term wins, they share why this moment could be the turning point for residential solar.

The past 10 weeks have been some of the most turbulent the solar industry has ever faced, drawing comparisons to the 2008 financial crisis. In this episode, Freedom Forever CEO Brett Bouchy and CRO Chad Towner break down how the industry froze, why uncertainty is a nightmare for investors, and what new legislation means for residential solar.

Brett Bouchy and Chad Towner sound the alarm on a late-night move in Congress that could derail residential solar in America. A few lines of negative language were quietly slipped into a major energy bill, and it just passed the House by one vote 215-214. Brett breaks down the urgency, the path forward, and why the next few weeks could define the future of our industry. The spotlight is on solar. Now is our time to lead, act, and win.

📢 Make your voice heard. Tell your representatives that residential solar matters. Take action now at: https://solarpowersamerica.org/campaign/defend-american-energy/

Jake Hess, founder of Solar Con and The Morning Energy Show, joins the podcast to talk about his journey from door-knocker to industry leader. He shares how his drive to educate solar professionals led to the creation of Solar Academy and how Solar Con became a powerful platform for connection and growth. Jake reflects on the industry’s recent challenges, the rising focus on sales compliance, and his vision for a more sustainable future in solar. Don’t miss this insightful conversation about resilience, impact, and what’s next for solar in 2025.

The solar industry is facing unprecedented challenges, from shifting political landscapes to tightening capital markets and accelerating consolidation. In this episode, Brett Bouchy and Chad Towner break down what’s happening behind the scenes—why financing stability is crucial, how domestic content requirements are evolving, and why redlines are rising. Brett shares his candid take on leadership, resilience, and why Freedom Forever is positioned to thrive despite industry contraction. If you’re in solar, this is the episode you can’t afford to miss.