In this engaging episode of the One Small Change podcast, host Yvonne McCoy is joined by tech-savvy entrepreneur Avital Spivak, who shares her journey of developing courses for seniors and solopreneurs. Avital illustrates how a simple change in language transformed her course engagement and sales. She also offers valuable insights into selecting the right tech tools, testing them effectively, and avoiding common tech mishaps. Avital emphasizes the importance of meeting clients where they are and provides actionable steps to streamline tech infrastructure for smoother business operations.

Guest Bio: Avital Spivak is a passionate entrepreneur with a focus on empowering seniors and solopreneurs with essential tech skills. Through her workshops and courses, she enables her clients to overcome technological barriers and achieve seamless connectivity in their professional and personal lives. Avital's expertise lies in simplifying complex tech concepts and helping clients navigate the digital landscape with confidence.

Key Points Discussed:

1. [00:01:10] Avital shares her transformative small change story - renaming her course for seniors from "Zoom" to "Internet."
2. [00:06:38] Understanding client journeys and developing programs that cater to solopreneurs' business needs.
3. [00:08:48] Tips for choosing the right tech tools and avoiding mismatches that lead to tech problems.
4. [00:17:36] The importance of staying calm during tech mishaps - "sit on your hands" strategy.
5. [00:21:12] Building a simple and effective tech infrastructure and testing it from a client's perspective.

Main Quote: "When you get frantic, sit on your hands... use your eyes. A lot of times what we need is right in front of us."

Guest's Website: Avital Spivak's Website & Free Gift

https://vitalweave.thrivecart.com/navigating-google-land/?coupon=YVONNE