AI expert Oren Greenberg unpacks how B2B marketers can cut through the noise of fast-evolving AI trends. Sharing pragmatic advice, he explores hands-on upskilling, prioritisation, and communicating value to stakeholders – key skills for marketing leaders in the age of AI disruption. 

Tune into this episode, as we explore:

(00:55) Upskilling and choosing the right learning resources

(03:36) The UX trap and cognitive load for marketers

(05:57) Communicating AI impact to executives

(07:46) Prompt engineering fundamentals

(10:23) How prompt ordering affects AI response quality

Listen to the full episode here: https://open.spotify.com/episode/1SCm16R9oRMocntLg2y6r4