In this episode of In The Club Podcast by Club Colors, John Morris provides valuable insights into the impact of AI on branding. He discusses how AI is already being used for audience profiling and content creation, potentially changing the way companies communicate with their audiences. John emphasizes the importance of maintaining authenticity in branding, as AI lacks the soul and humor that humans bring to marketing campaigns.

John also shares lessons learned from both traditional and modern sales approaches, highlighting the need for continuous improvement. He talks about the role of humor in marketing campaigns and the power of memorable, funny content.

The episode concludes with a fun and entertaining segment called "The Hot Iron with JMO," where John answers rapid-fire questions on various topics, showcasing his energetic and engaging personality. Overall, this episode offers valuable insights into the evolving world of branding and the role of AI in shaping its future.

KEY TAKEAWAYS

• Social selling is an underutilized tool that can be effective in modern sales and branding.
• The future of AI in branding may involve a balance between automation and maintaining a human touch in content creation.
• Maintaining energy and enthusiasm in life and work is essential, driven by personal motivation and the desire to provide for one's family.
• Balancing work and family life can be challenging but rewarding, especially when supporting children's passions and interests.
• Golf is the preferred sport for achieving legendary status, representing a personal accomplishment, while humor is crucial in marketing and branding.

QUOTES

• "I think a lot of organizations have created an ICP and they can type in a profile and essentially determine what is the audience that they need to speak to." - John Morris
• "I think it's going to change content creation. I'm already seeing posts that I go, I'm not so sure that that company wrote that post or whether or not a person did." - John Morris
• "I think really smart organizations will find a way to balance it. I think really organizations that will struggle will overdo it in order for it to be efficient and it will lack feeling." - John Morris

Connect and learn more about John through the link below.

LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/

Club Colors: https://www.clubcolors.com/

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