Navigating the Changing Tides of Radio w/ Paul Ladd :: Ep 225 MMTBP

In this episode, we talk to Paul Ladd, a veteran in the radio industry.

We discuss his career journey from North Carolina to Nashville, highlighting his work with World Christian Broadcasting. Paul shares experiences from his early days in radio, including his time at Lenoir Community College and his first job in North Carolina. We emphasize the evolution of radio technology and the importance of adapting to new media like podcasting. Paul also details World Christian Broadcasting's global reach, including their Spanish-language program soon to be aired in Cuba. Our conversation covers the challenges of fundraising, the importance of maintaining high standards in journalism, and the need for innovative approaches in the media industry. We discuss the challenges of international donations and the potential impact of even a small budget increase. Finally, we touch on the importance of maintaining a consistent, high-quality environment for creative work, like studios in Nashville. 

Highlights:

Early Career in Radio and Broadcasting (3:19)

Challenges and Evolution in the Radio Industry (32:10)

Influences and Mentors in the Radio Industry (35:03)

The Future of Radio and Podcasting (38:20)

World Christian Broadcasting and Global Reach (38:37)

Fundraising Principles and Practices (1:06:29)

Fundraising Strategies and Budget Impact (1:14:56)

Follow Paul and World Christian Broadcasting:

worldchristian.org

X: PaulLadd1

Facebook & Youtube: Paul Ladd

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****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:

www.mmtbp.com

www.instagram.com/mostlymiddletnbusinespodcast

www.instagram.com/jimmccarthyvos

Tiktok: @jimmccarthyvos    

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Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.

Follow him and his podcast from which I may have borrowed the *mostly* concept:

https://linktr.ee/mamwmw

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If you like Jim's Boston Scallys, click here to shop and order yours!

https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 

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***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:

https://a.co/d/7oKK7Ip

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The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: 

Wizard Academy - www.wizardacademy.org

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Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

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