What separates Costco from traditional grocers? The guests today are the OGs of the industry with much value in their pockets to share with everyone in this episode’s conversation. Jeremy Smith and Terry Meyer provide tips on navigating the Costco of today to generate sales and find an expert to help set the business to success. Jeremy explains how Costco is a value sale and why they focus on value at cost. Moving along the innovation chain, the early adopters of Costco helped the brand succeed in the market. Moreover, Terry advises you to buy what you need and build in an appropriate lead time. Tune in to this episode to gain more insights from Jeremy and Terry.

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