Join us for the second part of this amazing talk show! As you well know, the life sciences industry is on the cusp of a revolution, as traditional field rep-centric models give way to marketing-driven approaches. Veeva’s recent advancements, switch from Salesforce, including the integration of Veeva Vault and the launch of their new Campaign Manager, signal a significant shift in the CRM and orchestration landscape. So, we’ve invited a great panel of experts to discuss the future of pharma CRM.

This webinar is the second part of a talk that started in June. A few months ago, we analyzed Veeva’s recent moves and their implications for a more marketing-centric approach. We also explored some alternative solutions. Now, we’ll dive deep into some new topics:

🔵 Major Announcements from 2024 Veeva Summit: What do these changes mean for your CRM and orchestration strategies?

🔵 Other CRM Solutions: Compare and contrast Veeva’s offerings with other key contenders like IQVIA OCE integrated with Salesforce Marketing Cloud and platforms like Exeevo.

🔵 Navigating the Changing Landscape: Learn the key considerations for choosing the right CRM and orchestration system for your life sciences organization in this new era of marketing-centricity.

🔵 Real-World Case Studies: Gain insights from companies that have successfully adapted to the shift towards marketing-driven approaches, leveraging these platforms to enhance customer engagement and drive growth.