As 2024 draws to a close, we're ending the year with a splash of color and fresh perspectives! 🎉 Welcome to a special edition of Pharma Insights: "Engagement in Focus!" In this 3-episode series, our outstanding panel will guide us through an in-depth analysis of customer engagement in the pharmaceutical industry.

In this first episode, we will explore the duality of human-driven versus e-commerce-driven customer engagement. With digital channels rapidly growing, how do we balance the authenticity of human connections with the convenience and scalability of e-commerce? Our expert panel will examine the factors driving this shift and how both approaches can complement each other in the evolving healthcare landscape.

About #Platforce  

🔧 Platforce’s cloud-based CRM and CLM makes full sales cycle management for Pharmaceutical and Lifescience companies completely painless. Visit https://platforce.io/ to learn more! 

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Disclaimer: The opinions and discussions presented by the Host and Guests on this Webinar by Platforce are purely personal and do not reflect the views of any organizations we've been affiliated with. The content shared here is intended for entertainment and general informational purposes only. For specific advice, please consult with professionals. We cannot be held responsible for any actions taken based on this content. Thank you for tuning in.

In this episode of Pharma Insights, the panel discusses the impact of digital transformation, particularly CRM and AI, on customer engagement in the pharmaceutical industry across different regions including Latin America, Europe, and North America. The conversation highlights the unique challenges and trends in these regions, the importance of data management, and inspiring examples of AI implementation. 

🎯 Key Topics:
🔹 Regional Digitalization Strategies: Discover unique CRM and AI approaches in LATAM, Europe, and the US.
🔹 Innovation Drivers: See how AI accelerates pharma innovation, reshaping business processes.
🔹 Real-World Success Stories: Learn how industry leaders are implementing digital solutions to enhance operations and customer engagement.
🔹 Future Outlook: Uncover upcoming trends in digitalization and their impact on pharma's future.

👥 Meet Our Speakers:
✨ Sanjay Choubey – VP & CIO/CDO (North America) at Dr. Reddy's Laboratories
✨ Stefan Turnwald – Founder & CEO
✨ Alex Sanghikian, MBA, MSc – Digital Business, CRM, Data & Innovation Manager at Sandoz
🎙 Hosted by Platforce’s Head of Marketing, Stefan Repin, and Events Manager, Juliana Maria Kreisel.

Unlock the potential of AI agents in the pharma industry! 🌟 Join us as we explore how these innovative technologies are reshaping strategies and streamlining processes in healthcare.

In this episode, our expert panel discusses:
🔵 The pivotal role of AI agents in enhancing decision-making and customer engagement
🔵 Real-world applications and success stories from industry leaders
🔵 Future trends and the evolving landscape of AI in pharma
🔵 Collaboration strategies for effective AI integration

👥 Meet our distinguished guests: 

🔹 Salvador Carlucci, Co-Founder & CEO at Atacana 
🔹 Shadab HussAIn, Data & AI Sales Director at Microsoft 
🔹 Harvey Castro, MD, MBA., Advisor at Phantom Space

Join us for the second part of this amazing talk show! As you well know, the life sciences industry is on the cusp of a revolution, as traditional field rep-centric models give way to marketing-driven approaches. Veeva’s recent advancements, switch from Salesforce, including the integration of Veeva Vault and the launch of their new Campaign Manager, signal a significant shift in the CRM and orchestration landscape. So, we’ve invited a great panel of experts to discuss the future of pharma CRM.

This webinar is the second part of a talk that started in June. A few months ago, we analyzed Veeva’s recent moves and their implications for a more marketing-centric approach. We also explored some alternative solutions. Now, we’ll dive deep into some new topics:

🔵 Major Announcements from 2024 Veeva Summit: What do these changes mean for your CRM and orchestration strategies?

🔵 Other CRM Solutions: Compare and contrast Veeva’s offerings with other key contenders like IQVIA OCE integrated with Salesforce Marketing Cloud and platforms like Exeevo.

🔵 Navigating the Changing Landscape: Learn the key considerations for choosing the right CRM and orchestration system for your life sciences organization in this new era of marketing-centricity.

🔵 Real-World Case Studies: Gain insights from companies that have successfully adapted to the shift towards marketing-driven approaches, leveraging these platforms to enhance customer engagement and drive growth.

Content is King, but is AI the Queen? 👑

In the life sciences industry, content creation is more challenging than ever. With the rising demands of medical and legal reviews (MLR), ensuring that every piece of content is totally precise, factually accurate, and legally compliant is a must. But how can AI help streamline these processes without adding to the complexity?

In this insightful talk show, we dive into the unique challenges faced by the life sciences sector, including:

🟡 Strict adherence to evolving regulations
🟡 The near-zero tolerance for error
🟡 The high costs associated with acquiring and managing large datasets
🟡 Delays in approval processes, content tagging, and hyper-personalization

Join us as we explore how AI can be harnessed to overcome these obstacles and transform the way content is created and managed in the pharmaceutical industry.

💬 Speakers and moderators
Meet our panel of experts:
🟡 Carolina Quezada Correa: Global Omnichannel Operation Lead | Commercial Excellence at Grünenthal Group 
🟡 Marco Andre: Global Head of Marketing & AI Excellence at Novartis 
🟡 Dan Buckland: Director at Brandcast Health 
 
🎙 Hosted by the Platforce Team: Stefan Repin and Juliana Maria Kreisel  

There may not be Olympic games for customer experience, but if there were, this panel would undoubtedly be taking home the gold! 🏅 Join us for an in-depth exploration of the evolution of CX in the pharma industry.

Discover how to measure success in CX initiatives, develop strategies for building a customer-centric culture, and stay ahead of the latest trends shaping customer experience. This event is perfect for professionals in marketing, customer experience, and digital transformation roles, as well as anyone passionate about enhancing customer interactions and leveraging digital advancements for greater success.

What topics do we cover? 👇

🟡 The Evolution of CX in the Digital Age
🟡 Measuring Success in CX Initiatives
🟡 Building a Customer-Centric Culture
🟡 The Impact of Social Media on Customer Relationships
🟡 Challenges of Integrating AI into Existing Omnichannel Frameworks
🟡 CX and Customer Ownership

Our Olympic-level panel: 🥇👇

🔵 Michelle Bridenbaker, Global Medical Information Lead at Recordati
🔵 Alex Jijie, CEO at Digitalya
🔵 Mehrnaz Campbell, Founder and CEO at Cheemia

🎙 Hosted by Platforce's Head of Marketing, Stefan Repin, and Events Manager, Juliana Maria Kreisel.

Navigate with us the AI landscape and choose the right tools for Commercial Excellence!

In today's tech-savvy world, Artificial Intelligence and new tools are omnipresent. However, selecting the best technology is crucial to achieving your goals and empowering your team. Join us in this webinar to avoid the dazzle of tools that might not align with your objectives.

In this episode, our expert panel analyzes case studies and explores successful strategies that leverage AI to enhance commercial excellence. They guide you through the best AI-driven tools tailored for achieving commercial excellence. Gain first-hand insights from industry professionals on optimizing sales force effectiveness through AI-powered solutions.

👥 Meet our esteemed guests:

🔹 Marco Andre, Global Head of Marketing & Gen AI Excellence at Novartis
🔹 Manuel Mitola, Sr. Manager of Omni-channel Marketing and Digital Transformation
🔹 Florent Edouard, SVP, Global Head of Commercial Excellence at Grünenthal Group

🎙 Hosted by Platforce's Head of Marketing, Stefan Repin, and Events Manager, Juliana Maria Kreisel.

Our experts explore strategies that can enhance Commercial Excellence for pharma and life sciences companies. The panel discusses common challenges like regulations, HCP engagement, and consent, offering insightful case studies and experiences. Plus, they dive into the new role of "medical science liaisons".

In this episode, you will gain first-hand insights on elevating sales force effectiveness through AI-powered solutions.

💬 Speakers and moderators

🔹 Muhammad Sajjad - Dy. Director Commercial Excellence & Trade Marketing at OBS AGP (Pvt.) Limited 
🔹 Mohamed Amer - Commercial Operations Business Excellence Expert 

🎙 Hosted by Platforce's Head of Marketing, Stefan Repin, and Events Manager, Juliana Maria Kreisel. 

Our expert panel explored key components, metrics, and KPIs crucial for SFE in the pharma and healthcare industry. Discover strategies to understand customer needs and pain points, enabling tailored approaches for different customer segments. This talk show is packed with invaluable tips for sales and marketing teams to excel. 💪

💬 Speakers and moderators

🔹 Lucas Hrovat, Sr. Manager Commercial Execution - LATAM & Canada, at Abbott
🔹 Nuno Melo Moreira, Executive Managing Consultant / Business advisor / VP of Strategy Sales & Mkt in Pharmaceuticals, Healthcare, Biotech, Medical Cannabis, Nutraceutical, life Science, CDMO, NHS
🔹 Mohamed AbdElRahman Bakr, Sales Force Effectiveness Manager, LIPTIS Egypt for Pharmaceuticals and Medical Products

Unlock the power of omnichannel for crafting successful marketing strategies. ✨ Points on our agenda: Personalizing HCP interactions, Channel integration challenges, AI's impact on pharma efficiency, and much more! 🚀 
 
💬 Speakers and moderator 
🔹 Ben Keppie, Pharmaceutical Consultant at twentyeightb (28b Ltd)
🔹 James Turnbull, Founder at Camino
🔹 Manuel Mitola, MBA, Sr. Manager of Omni-channel Marketing and Digital Transformation.
 🎙️ Hosted by Platforce's Head of Marketing, Stefan Repin, and Events Manager, Juliana Maria Kreisel.

✨ This episode of Pharma Insights shines a spotlight on the transformative power of omnichannel strategies in the pharmaceutical and life sciences industries. With a focus on practical, AI-driven approaches, we delve into how pharma sales teams can enhance HCP engagement, using tailored marketing messaging for diverse channels, boosting their sales effectiveness in today’s increasingly competitive and digitalised age.