Our expert panel explored key components, metrics, and KPIs crucial for SFE in the pharma and healthcare industry. Discover strategies to understand customer needs and pain points, enabling tailored approaches for different customer segments. This talk show is packed with invaluable tips for sales and marketing teams to excel. 💪

💬 Speakers and moderators

🔹 Lucas Hrovat, Sr. Manager Commercial Execution - LATAM & Canada, at Abbott
🔹 Nuno Melo Moreira, Executive Managing Consultant / Business advisor / VP of Strategy Sales & Mkt in Pharmaceuticals, Healthcare, Biotech, Medical Cannabis, Nutraceutical, life Science, CDMO, NHS
🔹 Mohamed AbdElRahman Bakr, Sales Force Effectiveness Manager, LIPTIS Egypt for Pharmaceuticals and Medical Products